IBM Systems Magazine, Mainframe - January/February 2018 - 12

CURRENTS

*
*

Reflect on learnings to drive
the design
Make the best ideas, based on
meeting users' needs, a reality

Design Thinking
at Work
Many companies have teams
that are well-organized. They
each work toward a spreadsheet
of product requirements.
Sound familiar? While the teams
invest a lot of critical thinking
and resources, their process
is flawed.
For example, "if you ask a
team what human experience
they're working toward, they
can't articulate that idea
holistically," Hill says. "A
typical result is a product with,
metaphorically if not actually,
a large number of dials and
knobs that in sum is very
difficult to understand and
use. It's well-engineered, but
not well-designed for its users."
Design thinking guides
innovative engineering and
design with user outcomes.
Within IBM, this approach
was used to redesign an HR
performance management
system. HR staff, designers,
design researchers and others
worked toward a solution
that enabled more interaction
between managers and staff,
and less bureaucracy.

Get Started
Organizations have options for getting started with IBM Design Thinking.
"Design thinking has generated excellent results, and companies are
now embracing it," says Charlie Hill, IBM Fellow, vice president, Platform
Experience.
IBM offers a series of courses to help clients apply design thinking to their
business. The courses include a set of practices that can be applied to any
business. Organizations can use the series on their own, or IBM consultants
can provide the information in workshops.
Learn more: ibm.co/2AczH3g and ibm.co/2BlOupX
-B.M.

y

Product
innovation
sometimes
starts with a new
technology and
searches for a
way to use it.
The user-centric
methodology of
design thinking
smashes that
mold.

"They were able to think
through an experience that allows
continuous interaction and is
more enjoyable and motivating for
both employees and managers,"
Hill says. "Now, because of that
process, we have IBM Checkpoint,
which is a business experience
and process that offers a more
engaging way to discuss goals and
leads to better outcomes."
IBM clients are also finding
success. A large bank asked
IBM to redesign the tooling and
applications for its financial traders,
who had to switch between 23
apps to do their jobs. IBM brought
together people from across various
disciplines and enlisted traders to
articulate the problem and help
identify solutions.
The traders, called "sponsor
users," helped design the new
trading terminal. Their input
guided designers and engineers,

Shaping the IBM z14
To understand the value of design thinking, look no farther than the latest
generation of the mainframe. IBM worked with clients to understand their
challenges, then designed the new IBM z14* platform to solve those pain
points. The process entailed conducting hundreds of hours of interviews with
more than 150 clients and working with sponsor clients who were directly
involved in the design and proposed capabilities.
Design thinking also proved successful with recent encryption work on the z14
system. A design researcher in IBM Z* led an effort to engage sponsor clients to
design and develop pervasive encryption capabilities in a human-centric way.
-B.M.

12 // JANUARY/FEBRUARY 2018 ibmsystemsmag.com

and prioritized needs. The result
was an innovative training
station that delivered the tools
needed to be successful and
conduct trades faster.
"The trading terminal was
extremely successful," Hill says.
"The team was able to go from
an early design state to having
working stations very quickly."

Into Corporate Culture
As IBM clients learn about design
thinking and see the benefits, they
become interested in applying it to
their business, Hill says. "We are
working with many clients to help
them on their journeys to embrace
design thinking."
The opportunity extends
beyond employing design
thinking on a given project, he
says. The real opportunity is using
it in a scalable way that becomes
part of the corporate culture.
"In the end, if someone is not
getting better value and a better
experience from your products,
they will go elsewhere," Hill
points out.
That premise is very broadly
applicable. Almost any project
can benefit from design thinking.
"You're trying to compete for your
consumers' hearts and minds,
whether it's concern with a
product, a service or even simply
a process. If you're not using
design thinking, then you're on a
path to failure," he adds.


http://ibm.co/2AczH3g http://ibm.co/2BlOupX http://www.ibmsystemsmag.com

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - January/February 2018

Table of Contents
Editor's Desk: Encryption Importance
Partner POV: Protect Your Assets: An application view of data is important for a point-in-time recovery
Currents: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
Feature: Battle-Tested Tools: USAA integrates applications and data across platforms using RESTful APIs
Cover Story: Enterprise Peace of Mind: IBM z14 pervasive encryption protects all data
Feature: Worldwide Preparation: How IBM Z addresses GDPR compliance with pervasive encryption
Special Report: Rising to the Challenge: Survey shows opportunities for Linux on POWER
TECH Showcase: A Plan in Place: Determine which of the 7 levels of business continuity is right for you
Administrator: Improved Protection: Pervasive encryption features include integrated cryto hardware, key management, encryption of data at rest and data in flight, and Secure Service Container support
StopRun: Enthusiastic Education: Instructor brings the mainframe to eager students
Reference Point - Global Events, Education, Resources for Power Systems
2018 Mainframe Solution Edition
IBM Systems Magazine, Mainframe - January/February 2018 - Intro
IBM Systems Magazine, Mainframe - January/February 2018 - Cover1
IBM Systems Magazine, Mainframe - January/February 2018 - Cover2
IBM Systems Magazine, Mainframe - January/February 2018 - 1
IBM Systems Magazine, Mainframe - January/February 2018 - Table of Contents
IBM Systems Magazine, Mainframe - January/February 2018 - 3
IBM Systems Magazine, Mainframe - January/February 2018 - 4
IBM Systems Magazine, Mainframe - January/February 2018 - 5
IBM Systems Magazine, Mainframe - January/February 2018 - Editor's Desk: Encryption Importance
IBM Systems Magazine, Mainframe - January/February 2018 - 7
IBM Systems Magazine, Mainframe - January/February 2018 - Partner POV: Protect Your Assets: An application view of data is important for a point-in-time recovery
IBM Systems Magazine, Mainframe - January/February 2018 - 9
IBM Systems Magazine, Mainframe - January/February 2018 - Currents: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
IBM Systems Magazine, Mainframe - January/February 2018 - 11
IBM Systems Magazine, Mainframe - January/February 2018 - 12
IBM Systems Magazine, Mainframe - January/February 2018 - 13
IBM Systems Magazine, Mainframe - January/February 2018 - Feature: Battle-Tested Tools: USAA integrates applications and data across platforms using RESTful APIs
IBM Systems Magazine, Mainframe - January/February 2018 - 15
IBM Systems Magazine, Mainframe - January/February 2018 - 16
IBM Systems Magazine, Mainframe - January/February 2018 - 17
IBM Systems Magazine, Mainframe - January/February 2018 - Cover Story: Enterprise Peace of Mind: IBM z14 pervasive encryption protects all data
IBM Systems Magazine, Mainframe - January/February 2018 - 19
IBM Systems Magazine, Mainframe - January/February 2018 - 20
IBM Systems Magazine, Mainframe - January/February 2018 - 21
IBM Systems Magazine, Mainframe - January/February 2018 - Feature: Worldwide Preparation: How IBM Z addresses GDPR compliance with pervasive encryption
IBM Systems Magazine, Mainframe - January/February 2018 - 23
IBM Systems Magazine, Mainframe - January/February 2018 - 24
IBM Systems Magazine, Mainframe - January/February 2018 - Special Report: Rising to the Challenge: Survey shows opportunities for Linux on POWER
IBM Systems Magazine, Mainframe - January/February 2018 - 26
IBM Systems Magazine, Mainframe - January/February 2018 - 27
IBM Systems Magazine, Mainframe - January/February 2018 - 28
IBM Systems Magazine, Mainframe - January/February 2018 - 29
IBM Systems Magazine, Mainframe - January/February 2018 - 30
IBM Systems Magazine, Mainframe - January/February 2018 - TECH Showcase: A Plan in Place: Determine which of the 7 levels of business continuity is right for you
IBM Systems Magazine, Mainframe - January/February 2018 - 32
IBM Systems Magazine, Mainframe - January/February 2018 - 33
IBM Systems Magazine, Mainframe - January/February 2018 - 34
IBM Systems Magazine, Mainframe - January/February 2018 - Administrator: Improved Protection: Pervasive encryption features include integrated cryto hardware, key management, encryption of data at rest and data in flight, and Secure Service Container support
IBM Systems Magazine, Mainframe - January/February 2018 - 36
IBM Systems Magazine, Mainframe - January/February 2018 - 37
IBM Systems Magazine, Mainframe - January/February 2018 - 38
IBM Systems Magazine, Mainframe - January/February 2018 - 39
IBM Systems Magazine, Mainframe - January/February 2018 - StopRun: Enthusiastic Education: Instructor brings the mainframe to eager students
IBM Systems Magazine, Mainframe - January/February 2018 - Cover3
IBM Systems Magazine, Mainframe - January/February 2018 - Cover4
IBM Systems Magazine, Mainframe - January/February 2018 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Mainframe - January/February 2018 - SE
IBM Systems Magazine, Mainframe - January/February 2018 - 2018 Mainframe Solution Edition
IBM Systems Magazine, Mainframe - January/February 2018 - SECover2
IBM Systems Magazine, Mainframe - January/February 2018 - SE3
IBM Systems Magazine, Mainframe - January/February 2018 - SE4
IBM Systems Magazine, Mainframe - January/February 2018 - SE5
IBM Systems Magazine, Mainframe - January/February 2018 - SE6
IBM Systems Magazine, Mainframe - January/February 2018 - SE7
IBM Systems Magazine, Mainframe - January/February 2018 - SE8
IBM Systems Magazine, Mainframe - January/February 2018 - CT1
IBM Systems Magazine, Mainframe - January/February 2018 - CT2
IBM Systems Magazine, Mainframe - January/February 2018 - SE9
IBM Systems Magazine, Mainframe - January/February 2018 - SE10
IBM Systems Magazine, Mainframe - January/February 2018 - SE11
IBM Systems Magazine, Mainframe - January/February 2018 - SE12
IBM Systems Magazine, Mainframe - January/February 2018 - SE13
IBM Systems Magazine, Mainframe - January/February 2018 - SE14
IBM Systems Magazine, Mainframe - January/February 2018 - SE15
IBM Systems Magazine, Mainframe - January/February 2018 - SE16
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IBM Systems Magazine, Mainframe - January/February 2018 - SE19
IBM Systems Magazine, Mainframe - January/February 2018 - SE20
IBM Systems Magazine, Mainframe - January/February 2018 - SE21
IBM Systems Magazine, Mainframe - January/February 2018 - SE22
IBM Systems Magazine, Mainframe - January/February 2018 - SE23
IBM Systems Magazine, Mainframe - January/February 2018 - SE24
IBM Systems Magazine, Mainframe - January/February 2018 - SE25
IBM Systems Magazine, Mainframe - January/February 2018 - SE26
IBM Systems Magazine, Mainframe - January/February 2018 - SE27
IBM Systems Magazine, Mainframe - January/February 2018 - SE28
IBM Systems Magazine, Mainframe - January/February 2018 - SE29
IBM Systems Magazine, Mainframe - January/February 2018 - SE30
IBM Systems Magazine, Mainframe - January/February 2018 - SE31
IBM Systems Magazine, Mainframe - January/February 2018 - SE32
IBM Systems Magazine, Mainframe - January/February 2018 - SE33
IBM Systems Magazine, Mainframe - January/February 2018 - SE34
IBM Systems Magazine, Mainframe - January/February 2018 - SE35
IBM Systems Magazine, Mainframe - January/February 2018 - SE36
IBM Systems Magazine, Mainframe - January/February 2018 - SE37
IBM Systems Magazine, Mainframe - January/February 2018 - SE38
IBM Systems Magazine, Mainframe - January/February 2018 - SE39
IBM Systems Magazine, Mainframe - January/February 2018 - SE40
IBM Systems Magazine, Mainframe - January/February 2018 - SE41
IBM Systems Magazine, Mainframe - January/February 2018 - SE42
IBM Systems Magazine, Mainframe - January/February 2018 - SE43
IBM Systems Magazine, Mainframe - January/February 2018 - SE44
IBM Systems Magazine, Mainframe - January/February 2018 - SE45
IBM Systems Magazine, Mainframe - January/February 2018 - SE46
IBM Systems Magazine, Mainframe - January/February 2018 - SECover3
IBM Systems Magazine, Mainframe - January/February 2018 - SECover4
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