IBM Systems Magazine, Mainframe - January/February 2018 - 11

for someone," Hill explains.
"Design thinking is distinguished
by bringing multiple disciplines
together to make sense of a
complex problem and to explore
solutions together."
Like with any new approach,
there can be resistance. The
pushback to beginning-to-end
collaboration stems from adherence
to a traditional approach to
projects. "The centers of power
are frequently optimized around
disciplinary silos. Marketing silos.
Development silos. Operational
silos. Within each silo, it's easier
to make decisions based on the
metrics and language of that silo,"
he notes.
When departments act
autonomously, they can make
decisions based on what allows
them to meet their individual goals
and objectives. "Then you have
to go through a painful process
of deciding what values and
measures you're going to prioritize
overall. That frequently comes into
conflict with the human outcome
you want," he says.
"When we think of developing
any kind of offering that will be
successful in the marketplace, we
have to look beyond any of our
particular professional domains
and look at the domain of the user,
which provides a common frame of
reference for everyone on a team."

Through a User Lens
Product innovation sometimes
starts with a new technology and
searches for a way to use it. The
user-centric methodology of design
thinking smashes that mold.
Organizations must keep
the focus of their products and
services on the user. The design
thinking approach establishes a
practice, or habit, of emphasizing
throughout the entire design
process the people who will
directly use the product or service
being created.

"You need to know who your
users are, the problems they face
and how to solve them," Hill says.
A key to creating a successful
design is the ability to observe and
reflect on the relevance, appeal
and usability of a product, then

learn and make incremental improvements.
This is the core of the Design Thinking Loop,
which is a continuous cycle to:
*

Observe what's important to users
and how design ideas meet their
expectations

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Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - January/February 2018

Table of Contents
Editor's Desk: Encryption Importance
Partner POV: Protect Your Assets: An application view of data is important for a point-in-time recovery
Currents: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
Feature: Battle-Tested Tools: USAA integrates applications and data across platforms using RESTful APIs
Cover Story: Enterprise Peace of Mind: IBM z14 pervasive encryption protects all data
Feature: Worldwide Preparation: How IBM Z addresses GDPR compliance with pervasive encryption
Special Report: Rising to the Challenge: Survey shows opportunities for Linux on POWER
TECH Showcase: A Plan in Place: Determine which of the 7 levels of business continuity is right for you
Administrator: Improved Protection: Pervasive encryption features include integrated cryto hardware, key management, encryption of data at rest and data in flight, and Secure Service Container support
StopRun: Enthusiastic Education: Instructor brings the mainframe to eager students
Reference Point - Global Events, Education, Resources for Power Systems
2018 Mainframe Solution Edition
IBM Systems Magazine, Mainframe - January/February 2018 - Intro
IBM Systems Magazine, Mainframe - January/February 2018 - Cover1
IBM Systems Magazine, Mainframe - January/February 2018 - Cover2
IBM Systems Magazine, Mainframe - January/February 2018 - 1
IBM Systems Magazine, Mainframe - January/February 2018 - Table of Contents
IBM Systems Magazine, Mainframe - January/February 2018 - 3
IBM Systems Magazine, Mainframe - January/February 2018 - 4
IBM Systems Magazine, Mainframe - January/February 2018 - 5
IBM Systems Magazine, Mainframe - January/February 2018 - Editor's Desk: Encryption Importance
IBM Systems Magazine, Mainframe - January/February 2018 - 7
IBM Systems Magazine, Mainframe - January/February 2018 - Partner POV: Protect Your Assets: An application view of data is important for a point-in-time recovery
IBM Systems Magazine, Mainframe - January/February 2018 - 9
IBM Systems Magazine, Mainframe - January/February 2018 - Currents: A Human-Centric Approach: IBM Design Thinking leads to an elevated user experience
IBM Systems Magazine, Mainframe - January/February 2018 - 11
IBM Systems Magazine, Mainframe - January/February 2018 - 12
IBM Systems Magazine, Mainframe - January/February 2018 - 13
IBM Systems Magazine, Mainframe - January/February 2018 - Feature: Battle-Tested Tools: USAA integrates applications and data across platforms using RESTful APIs
IBM Systems Magazine, Mainframe - January/February 2018 - 15
IBM Systems Magazine, Mainframe - January/February 2018 - 16
IBM Systems Magazine, Mainframe - January/February 2018 - 17
IBM Systems Magazine, Mainframe - January/February 2018 - Cover Story: Enterprise Peace of Mind: IBM z14 pervasive encryption protects all data
IBM Systems Magazine, Mainframe - January/February 2018 - 19
IBM Systems Magazine, Mainframe - January/February 2018 - 20
IBM Systems Magazine, Mainframe - January/February 2018 - 21
IBM Systems Magazine, Mainframe - January/February 2018 - Feature: Worldwide Preparation: How IBM Z addresses GDPR compliance with pervasive encryption
IBM Systems Magazine, Mainframe - January/February 2018 - 23
IBM Systems Magazine, Mainframe - January/February 2018 - 24
IBM Systems Magazine, Mainframe - January/February 2018 - Special Report: Rising to the Challenge: Survey shows opportunities for Linux on POWER
IBM Systems Magazine, Mainframe - January/February 2018 - 26
IBM Systems Magazine, Mainframe - January/February 2018 - 27
IBM Systems Magazine, Mainframe - January/February 2018 - 28
IBM Systems Magazine, Mainframe - January/February 2018 - 29
IBM Systems Magazine, Mainframe - January/February 2018 - 30
IBM Systems Magazine, Mainframe - January/February 2018 - TECH Showcase: A Plan in Place: Determine which of the 7 levels of business continuity is right for you
IBM Systems Magazine, Mainframe - January/February 2018 - 32
IBM Systems Magazine, Mainframe - January/February 2018 - 33
IBM Systems Magazine, Mainframe - January/February 2018 - 34
IBM Systems Magazine, Mainframe - January/February 2018 - Administrator: Improved Protection: Pervasive encryption features include integrated cryto hardware, key management, encryption of data at rest and data in flight, and Secure Service Container support
IBM Systems Magazine, Mainframe - January/February 2018 - 36
IBM Systems Magazine, Mainframe - January/February 2018 - 37
IBM Systems Magazine, Mainframe - January/February 2018 - 38
IBM Systems Magazine, Mainframe - January/February 2018 - 39
IBM Systems Magazine, Mainframe - January/February 2018 - StopRun: Enthusiastic Education: Instructor brings the mainframe to eager students
IBM Systems Magazine, Mainframe - January/February 2018 - Cover3
IBM Systems Magazine, Mainframe - January/February 2018 - Cover4
IBM Systems Magazine, Mainframe - January/February 2018 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Mainframe - January/February 2018 - SE
IBM Systems Magazine, Mainframe - January/February 2018 - 2018 Mainframe Solution Edition
IBM Systems Magazine, Mainframe - January/February 2018 - SECover2
IBM Systems Magazine, Mainframe - January/February 2018 - SE3
IBM Systems Magazine, Mainframe - January/February 2018 - SE4
IBM Systems Magazine, Mainframe - January/February 2018 - SE5
IBM Systems Magazine, Mainframe - January/February 2018 - SE6
IBM Systems Magazine, Mainframe - January/February 2018 - SE7
IBM Systems Magazine, Mainframe - January/February 2018 - SE8
IBM Systems Magazine, Mainframe - January/February 2018 - CT1
IBM Systems Magazine, Mainframe - January/February 2018 - CT2
IBM Systems Magazine, Mainframe - January/February 2018 - SE9
IBM Systems Magazine, Mainframe - January/February 2018 - SE10
IBM Systems Magazine, Mainframe - January/February 2018 - SE11
IBM Systems Magazine, Mainframe - January/February 2018 - SE12
IBM Systems Magazine, Mainframe - January/February 2018 - SE13
IBM Systems Magazine, Mainframe - January/February 2018 - SE14
IBM Systems Magazine, Mainframe - January/February 2018 - SE15
IBM Systems Magazine, Mainframe - January/February 2018 - SE16
IBM Systems Magazine, Mainframe - January/February 2018 - SE17
IBM Systems Magazine, Mainframe - January/February 2018 - SE18
IBM Systems Magazine, Mainframe - January/February 2018 - SE19
IBM Systems Magazine, Mainframe - January/February 2018 - SE20
IBM Systems Magazine, Mainframe - January/February 2018 - SE21
IBM Systems Magazine, Mainframe - January/February 2018 - SE22
IBM Systems Magazine, Mainframe - January/February 2018 - SE23
IBM Systems Magazine, Mainframe - January/February 2018 - SE24
IBM Systems Magazine, Mainframe - January/February 2018 - SE25
IBM Systems Magazine, Mainframe - January/February 2018 - SE26
IBM Systems Magazine, Mainframe - January/February 2018 - SE27
IBM Systems Magazine, Mainframe - January/February 2018 - SE28
IBM Systems Magazine, Mainframe - January/February 2018 - SE29
IBM Systems Magazine, Mainframe - January/February 2018 - SE30
IBM Systems Magazine, Mainframe - January/February 2018 - SE31
IBM Systems Magazine, Mainframe - January/February 2018 - SE32
IBM Systems Magazine, Mainframe - January/February 2018 - SE33
IBM Systems Magazine, Mainframe - January/February 2018 - SE34
IBM Systems Magazine, Mainframe - January/February 2018 - SE35
IBM Systems Magazine, Mainframe - January/February 2018 - SE36
IBM Systems Magazine, Mainframe - January/February 2018 - SE37
IBM Systems Magazine, Mainframe - January/February 2018 - SE38
IBM Systems Magazine, Mainframe - January/February 2018 - SE39
IBM Systems Magazine, Mainframe - January/February 2018 - SE40
IBM Systems Magazine, Mainframe - January/February 2018 - SE41
IBM Systems Magazine, Mainframe - January/February 2018 - SE42
IBM Systems Magazine, Mainframe - January/February 2018 - SE43
IBM Systems Magazine, Mainframe - January/February 2018 - SE44
IBM Systems Magazine, Mainframe - January/February 2018 - SE45
IBM Systems Magazine, Mainframe - January/February 2018 - SE46
IBM Systems Magazine, Mainframe - January/February 2018 - SECover3
IBM Systems Magazine, Mainframe - January/February 2018 - SECover4
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