IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR8

SPECIAL REPORT

GETTING TO KNOW THE
IBM SYSTEMS MAGAZINE READER
Over 72 percent of readership survey
participants have been subscribing to
IBM Systems Magazine products for three
years or longer. The majority of readers have
seen the magazine evolve over the course
of several years. These longtime readers
have experienced diverse content, and offer
valuable insight on what's been most useful
in the past as well as what else they'd like to
see in future issues.
Readers hold a variety of job titles. The
majority work in IT or programming; 48
percent are IT staff members, 15 percent
work in IT management and 12 percent are
systems analysts. With their extensive IT
and programming knowledge, the majority
of readers are involved with purchasing
decisions within their company; 54 percent
determine the need for specific products,
while 47 percent are responsible for defining product features. Moreover, 50 percent
of respondents indicated that they've used
information from the magazine to support
technical recommendations to business-line
executives, and 62 percent visit ibm.com for
more product information.

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sales or revenues
will be for 2017?

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SR 8 // SEPTEMBER/OCTOBER 2017 ibmsystemsmag.com


http://www.ibm.com http://www.ibmsystemsmag.com

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Readership Survey - September/October 2017

IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR1
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR2
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR3
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR4
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR5
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR6
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR7
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR8
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR9
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR10
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR11
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR12
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR13
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR14
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR15
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR16
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR17
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR18
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - ST19
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