IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR14
power of using z/OS
mainframe as a
access it," he notes. "It keeps you
current. It keeps you on top of
things, especially when you read
it from cover to cover."
website is another valuable asset
for readers, and over 63 percent
of survey respondents report
having visited it. However, a
few specific areas of the website are most visited by readers:
59 percent of readers visit the
magazine archives; 48 percent
go to specific topic areas, such
as security, systems or management; and 41 percent are
seeking product news.
Technical information, articles
on new IBM technologies and
technology trends stood out
as the most valuable types of
According to the
of readers desire
information within the magazine, although readers also
value several other types of
content. When asked about their
degree of interest in reading
specific types of information in
the magazine, more than half
of respondents reported strong
interest in technical information
and articles on new IBM technologies. General technology trend
content was deemed valuable by
38 percent of readers.
In terms of content delivery,
readers found value in webinars,
blogs, forums and videos.
Webinars were deemed valuable
by 86 percent of respondents,
video was valued by 64 percent
and blogs were deemed valuable
by 64 percent.
Readers find value in a variety of IBM Systems Magazine,
Mainframe edition, content. For
example, when readers turn to the
twice-monthly Mainframe EXTRA
e-newsletter for technical content,
they're looking for specific information. Tips and techniques are
desired by 93 percent of readers
and other technical information
is valued by another 88 percent.
Still others, 43 percent, want
information regarding education,
skills and training.
ILLUSTRATION BY PAUL HOPPE
What was the first thing you bought with your own money?
The most popular answers were: a car, candy, a bike and a stereo.
SR 14 // SEPTEMBER/OCTOBER 2017 ibmsystemsmag.com