IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR14

SPECIAL REPORT

"Help
management
understand the
power of using z/OS
mainframe as a
server."
access it," he notes. "It keeps you
current. It keeps you on top of
things, especially when you read
it from cover to cover."
The ibmsystemsmag.com
website is another valuable asset
for readers, and over 63 percent
of survey respondents report
having visited it. However, a
few specific areas of the website are most visited by readers:
59 percent of readers visit the
magazine archives; 48 percent
go to specific topic areas, such
as security, systems or management; and 41 percent are
seeking product news.
Technical information, articles
on new IBM technologies and
technology trends stood out
as the most valuable types of

-Anonymous

D

According to the
survey,

93%
of readers desire
content about
tips and
techniques

information within the magazine, although readers also
value several other types of
content. When asked about their
degree of interest in reading
specific types of information in
the magazine, more than half
of respondents reported strong
interest in technical information
and articles on new IBM technologies. General technology trend
content was deemed valuable by
38 percent of readers.
In terms of content delivery,

readers found value in webinars,
blogs, forums and videos.
Webinars were deemed valuable
by 86 percent of respondents,
video was valued by 64 percent
and blogs were deemed valuable
by 64 percent.
Readers find value in a variety of IBM Systems Magazine,
Mainframe edition, content. For
example, when readers turn to the
twice-monthly Mainframe EXTRA
e-newsletter for technical content,
they're looking for specific information. Tips and techniques are
desired by 93 percent of readers
and other technical information
is valued by another 88 percent.
Still others, 43 percent, want
information regarding education,
skills and training.

ILLUSTRATION BY PAUL HOPPE

What was the first thing you bought with your own money?
The most popular answers were: a car, candy, a bike and a stereo.

SR 14 // SEPTEMBER/OCTOBER 2017 ibmsystemsmag.com


http://www.ibmsystemsmag.com http://www.ibmsystemsmag.com

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Readership Survey - September/October 2017

IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR1
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR2
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR3
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR4
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR5
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR6
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR7
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR8
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR9
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR10
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR11
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR12
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR13
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR14
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR15
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR16
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR17
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - SR18
IBM Systems Magazine, Mainframe Readership Survey - September/October 2017 - ST19
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20200506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20200304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20200102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2020mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20191112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/relevantz_20190102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2019mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20181112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2018mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20171112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_sesupp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_linuxsupp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20161112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/MainframeSecurity
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20151112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150910_se
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150910
http://www.ibmsystemsmagmainframedigital.com/MFSkills
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150506_supp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20141112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_gt_201405
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/BigData
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20131112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20121112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/buyersguide2013
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/ibmsystems_mainframe_2012bg
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20111112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20101112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100910_bg
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20091112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090506
https://www.nxtbook.com/nxtbooks/ibmsystemsmag/mainframe_20090304
https://www.nxtbook.com/nxtbooks/mspcomm/ibmsystems_mainframe_200901
https://www.nxtbookmedia.com