IBM Systems Magazine, Mainframe - September/October 2017 - SR12
Figure 3: Which programming languages does your
The reader perspective is incredibly important, and with this
data, IBM Systems Magazine,
Mainframe edition, can create
content that readers will want to
pick up. "Our overall value lies in
our diverse, integrated content,"
said Doug Rock, publisher of MSP
TechMedia, the company that
produces IBM Systems Magazine.
"Strong content, how and when
you want it. That's the value we
strive to deliver."
Digitization has proven itself to
be valuable. The majority of readers-69 percent-prefer a digital
version of IBM Systems Magazine,
Mainframe edition, delivered via
email, citing convenience and
environmental friendliness as
main drivers. One active reader,
Andy Eickstadt, elaborated on
the value of digitization. "I like
the electronic version because I
can save the PDF and put it out
on our server so other people can
What Do Readers
ILLUSTRATION BY PAUL HOPPE
If you could meet anyone, living or dead, who would it be?
Top three answers: Jesus, Abraham Lincoln and Albert Einstein.
SR 12 // SEPTEMBER/OCTOBER 2017 ibmsystemsmag.com