IBM Systems Magazine, Mainframe - March/April 2017 - 8


TECHBITS
Social Ties
Using anonymous Facebook
data from nearly 17 million
social connections in 55
countries, Tufts University
researchers tried to determine
which Facebook friends have
the most impact on someone
getting a job. The answer: It
depends where you live.
They used self-reported
job titles on Facebook profiles
and included three indicators
to determine relationship
strength: tagging someone; having many friends in
common with someone; and
regularly posting on someone's wall. These were used
to assign a friendship-strength
number, from 1 to 100, to every
friend. They found that in all
55 countries, more people get
jobs with employers where
their weak social ties work,
but a strong tie is more useful
for job seekers in countries
with pronounced income
inequality, such as Nicaragua
and Haiti, than it is for those in
countries with socio-economic
equality, such as Slovenia and
the Netherlands.
SOURCE: SCIENCE DAILY

Cognitive Customer Engagement
IBM's recent study of 15,000 Generation Z shoppers revealed that retailers have their
work cut out for them in meeting the demands of the age group, which represents $44
billion in estimated buying power. Gen Zers value quality over price and want to be
engaged with brands across all digital channels; 66 percent of them often use more than
one digital device, and 60 percent won't use an app or website if it loads too slowly.
IBM also found that only 19 percent of retailers can provide a highly personalized
digital shopping experience, and 84 percent don't offer any in-store mobile services.
Cognitive capabilities can help retailers close this gap between demand and delivery by
helping them take information from all types of engagement and act quickly across multiple channels. IBM's cloud-based cognitive solutions, such as IBM Watson* Customer
Engagement, can examine customer data and combine it with data such as pricing
trends, buying behaviors and supplier availability to deliver customized experiences.
SOURCE: IBM

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Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - March/April 2017

Table of Contents
Editor's Desk: Ahead of the Times
Techbits: Cognitive Customer Engagement
Partner PoV: Keep Data Out of Danger: Use the right tools to implement your large-object strategy
Currents: A Layered Approach: Using microservices on z Systems with CICS improves flexibility and reliability
IT Today: Choosing the Right Cloud: What to consider when using a managed service provider
R&D: Move Along: IBM Research and partners help traffic run smoothly in Madrid
Trends: How to Improve Your Sales Skills: Tips for techies on showing the value of their services
Feature: Strength in Collaboration: Linux on z Systems accelerates new and traditional workloads
Feature: Community Computing: The Open Mainframe Project expands educational opportunities for Linux on z Systems users
TECH Showcase: Shift-Left Testing Improves Success: Automated testing in the DevOps cycle improves quality and reduces risk
Tech Corner: Database Development: IBM DB2 V12 enhances and integrates data for cloud, mobile and analytics
Solutions: SMART TS XL V8.0, IN-COM Data Systems; Tubes, Macro 4; CleverView for TCP/IP on Linux V2.5, AES
Stop Run: A Global View: Computer science and astrophysics prove a natural fit
Reference Point - Global Events, Education, Resources for Mainframe
2017 Mainframe Solutions Edition
IBM Systems Magazine, Mainframe - March/April 2017 - Intro
IBM Systems Magazine, Mainframe - March/April 2017 - Cover1
IBM Systems Magazine, Mainframe - March/April 2017 - Cover2
IBM Systems Magazine, Mainframe - March/April 2017 - 1
IBM Systems Magazine, Mainframe - March/April 2017 - Table of Contents
IBM Systems Magazine, Mainframe - March/April 2017 - 3
IBM Systems Magazine, Mainframe - March/April 2017 - 4
IBM Systems Magazine, Mainframe - March/April 2017 - 5
IBM Systems Magazine, Mainframe - March/April 2017 - Editor's Desk: Ahead of the Times
IBM Systems Magazine, Mainframe - March/April 2017 - 7
IBM Systems Magazine, Mainframe - March/April 2017 - Techbits: Cognitive Customer Engagement
IBM Systems Magazine, Mainframe - March/April 2017 - 9
IBM Systems Magazine, Mainframe - March/April 2017 - 10
IBM Systems Magazine, Mainframe - March/April 2017 - 11
IBM Systems Magazine, Mainframe - March/April 2017 - Partner PoV: Keep Data Out of Danger: Use the right tools to implement your large-object strategy
IBM Systems Magazine, Mainframe - March/April 2017 - 13
IBM Systems Magazine, Mainframe - March/April 2017 - Currents: A Layered Approach: Using microservices on z Systems with CICS improves flexibility and reliability
IBM Systems Magazine, Mainframe - March/April 2017 - 15
IBM Systems Magazine, Mainframe - March/April 2017 - 16
IBM Systems Magazine, Mainframe - March/April 2017 - 17
IBM Systems Magazine, Mainframe - March/April 2017 - IT Today: Choosing the Right Cloud: What to consider when using a managed service provider
IBM Systems Magazine, Mainframe - March/April 2017 - 19
IBM Systems Magazine, Mainframe - March/April 2017 - 20
IBM Systems Magazine, Mainframe - March/April 2017 - 21
IBM Systems Magazine, Mainframe - March/April 2017 - R&D: Move Along: IBM Research and partners help traffic run smoothly in Madrid
IBM Systems Magazine, Mainframe - March/April 2017 - 23
IBM Systems Magazine, Mainframe - March/April 2017 - Trends: How to Improve Your Sales Skills: Tips for techies on showing the value of their services
IBM Systems Magazine, Mainframe - March/April 2017 - 25
IBM Systems Magazine, Mainframe - March/April 2017 - 26
IBM Systems Magazine, Mainframe - March/April 2017 - 27
IBM Systems Magazine, Mainframe - March/April 2017 - Feature: Strength in Collaboration: Linux on z Systems accelerates new and traditional workloads
IBM Systems Magazine, Mainframe - March/April 2017 - 29
IBM Systems Magazine, Mainframe - March/April 2017 - 30
IBM Systems Magazine, Mainframe - March/April 2017 - 31
IBM Systems Magazine, Mainframe - March/April 2017 - 32
IBM Systems Magazine, Mainframe - March/April 2017 - 33
IBM Systems Magazine, Mainframe - March/April 2017 - Feature: Community Computing: The Open Mainframe Project expands educational opportunities for Linux on z Systems users
IBM Systems Magazine, Mainframe - March/April 2017 - 35
IBM Systems Magazine, Mainframe - March/April 2017 - 36
IBM Systems Magazine, Mainframe - March/April 2017 - 37
IBM Systems Magazine, Mainframe - March/April 2017 - 38
IBM Systems Magazine, Mainframe - March/April 2017 - 39
IBM Systems Magazine, Mainframe - March/April 2017 - 40
IBM Systems Magazine, Mainframe - March/April 2017 - 41
IBM Systems Magazine, Mainframe - March/April 2017 - 42
IBM Systems Magazine, Mainframe - March/April 2017 - 43
IBM Systems Magazine, Mainframe - March/April 2017 - 44
IBM Systems Magazine, Mainframe - March/April 2017 - TECH Showcase: Shift-Left Testing Improves Success: Automated testing in the DevOps cycle improves quality and reduces risk
IBM Systems Magazine, Mainframe - March/April 2017 - 46
IBM Systems Magazine, Mainframe - March/April 2017 - 47
IBM Systems Magazine, Mainframe - March/April 2017 - 48
IBM Systems Magazine, Mainframe - March/April 2017 - 49
IBM Systems Magazine, Mainframe - March/April 2017 - Tech Corner: Database Development: IBM DB2 V12 enhances and integrates data for cloud, mobile and analytics
IBM Systems Magazine, Mainframe - March/April 2017 - 51
IBM Systems Magazine, Mainframe - March/April 2017 - 52
IBM Systems Magazine, Mainframe - March/April 2017 - 53
IBM Systems Magazine, Mainframe - March/April 2017 - 54
IBM Systems Magazine, Mainframe - March/April 2017 - Solutions: SMART TS XL V8.0, IN-COM Data Systems; Tubes, Macro 4; CleverView for TCP/IP on Linux V2.5, AES
IBM Systems Magazine, Mainframe - March/April 2017 - Stop Run: A Global View: Computer science and astrophysics prove a natural fit
IBM Systems Magazine, Mainframe - March/April 2017 - Cover3
IBM Systems Magazine, Mainframe - March/April 2017 - Cover4
IBM Systems Magazine, Mainframe - March/April 2017 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - March/April 2017 - 2017 Mainframe Solutions Edition
IBM Systems Magazine, Mainframe - March/April 2017 - SE2
IBM Systems Magazine, Mainframe - March/April 2017 - SE3
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