IBM Systems Magazine, Mainframe - January/February 2017 - SE6
SOLUTIONS EDITION AIDS
YOUR BUYING DECISION
Executive Editor | MSP TechMedia
love the ease of shopping online. Just this morning, I reordered some grocery staples
and bought a new pair of shoes for my husband-all while wearing my pajamas and
sipping a cup of coffee. I knew exactly what brands I wanted so the whole experience
lasted about two minutes from start to finish.
But online shopping isn't my first choice in situations where I am buying something
new or I'm trying to weigh options among similar products in a particular category.
That's when a catalog is a handy tool. When I open a catalog, I can see items side by
side and make comparisons. For instance, if I'm looking for an orthopedic bed for my
aging husky mix, I can compare size, features and price easily. Once I've made that
initial appraisal, I often go online to gather more information before making the actual
purchase. In such cases, the printed catalog is a perfect companion to the internet
when it comes to making buying decisions.
To make the IBM Systems Magazine, Mainframe Solutions Edition, more like a print
catalog, we completely redesigned it this year. Several freelance articles covering topics
that are top of mind among readers anchor the edition. The print publication, which is
also reproduced in digital and in our apps, contains categorized listings from third-party
business partners and ISVs. So if you're looking for an application modernization solution,
you can page to that section and see a summary of some of the products available. For
more information on each solution, you can go to the seller's page on ibmsystemsmag.
com. By visiting the landing page for each vendor, you can read about the company and
find listings of all of its available products. All of this information, in one handy location,
is designed to help you make more informed buying decisions.
We also recognize that the business partner/ISV community also has a point of view
on trends that affect their industry. So we invited them to write thought leadership
columns around these topics. You'll see these sponsored advertising content pieces
sprinkled throughout the Solutions Edition.
We hope you like this new look and functionality that's designed to help you better
weigh the alternatives around z Systems hardware and software purchases. We also
hope you'll find the companion online Solutions Edition of further assistance to aid your
buying decisions. If you have any ideas to help make this edition more useful, please
let me know. My dog and are just patiently awaiting the delivery truck. His new bed is
scheduled to be delivered soon.
6 // 2017 ibmsystemsmag.com/buyersguide
11/30/16 1:05 PM
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