IBM Systems Magazine, Mainframe - March/April 2016 - 33

campaigns can be obtained. For
users who log in to the loyalty
app using credentials from a
social network site, it can take
in the body of unstructured
content posted by the user on
that site and analyze it against
the big five personality traits:
openness, conscientiousness,
extraversion, agreeableness
and neuroticism. This provides
scoring for the personality traits
of the consumer. The loyalty app
then generates tags that map to
personality characteristics and
assigns them to a user. These
tags are associated with each
user's unique identification to
allow the store manager to create
notification campaigns targeted to
users, who may be more willing to
utilize relevant deals offered.
Generating highly personalized
deals for consumers to obtain
rewards to use toward the
next purchase is significant.
Companies can double profits
by retaining just 5 percent more
of their consumer base with
an innovative customer loyalty
program (bit.ly/1ONyz6N).

Put It Together
The IBM Ready App for
Consumer Loyalty is built using
the IBM MobileFirst Plaform
for i/OS that's deployed on
Linux* on z Systems. The mobile
middleware is co-located with
the system of record-a CICS*
app with a DB2* for z/OS* store
supporting POS transactions.
The MobileFirst Platform talks
to a loyalty Java* application
running in Liberty on CICS
using a Java Adapter supporting
the Java API for RESTful Web
services. The IBM MobileFirst
Platform also talks to Watson
Personality Insights running on
Bluemix to obtain personality
characteristics of users, using
their social data. The IBM DB2
Analytics Accelerator powered

by Netezza* acts as the system of
insight supporting the analytical
queries on the store manager's
dashboard. New campaigns are
designed using SPSS* Modeler
running on Linux on z Systems,
also acting as a system of

insight that pushes the model
using predictive model markup
language into a scoring adapter
running as a user-defined
function in DB2 for z/OS. This
provides the functionality of
in-transaction analytics, so

WEBINAR

The Dev is in the Detail:
Appdev, DevOps and the
IBM Mainframe
WHEN

Wednesday, April 20
10 PT / Noon CT / 1 ET
AGENDA
The digital age demands an agile IT operation to meet efficiency
targets against a background of increasing application complexity.
DevOps promises much but needs careful planning in the busy
mainframe environment. Citing real world examples, this webinar
will showcase how modern technology can help mainframe shops
achieve DevOps objectives by improving efficiencies across the
z13 application delivery lifecycle, including:
* Enabling faster Mainframe app delivery
* Accelerated response to business change requirements & new
market opportunities
* Methods to effectively innovate with greater precision and less risk

FEATURED SPEAKER

Ed Airey

Director of Solutions Marketing
Micro Focus

REGISTER TODAY

http://ibmsystemsmag.webex.com

ibmsystemsmag.com MARCH/APRIL 2016 // 33


http://ibmsystemsmag.webex.com http://www.bit.ly/1ONyz6N http://www.ibmsystemsmag.com

IBM Systems Magazine, Mainframe - March/April 2016

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - March/April 2016

Table of Contents
Editor's Desk: A secure connection
Techbits: Sphere of influence
Infographic: Hybrid integration: Can you keep up?
Partner PoV: RACF needs complementary applications for total enterprise protection
R&D: IBM explores how affective computing can benefit society
IT Today: OpenStack solutions help address compliance needs and audit standards
Currents: Ponemon data breach study should encourage you to be proactive
Cover Story: The Future of Business: New IBM z13s and its growing ecosystem help clients unleash digital innovation with cloud agility and cybersecurity
Feature: The Mobile App Advantage: Real-world cases show how to maximize information to achieve results in the cognitive era
Tech Showcase: DevOps helps transform development practices to meet today's business demands
Tech Corner: With z/OS V2.1, IBM DB2 features include automation and copy improvements
Solutions: (E)JES V5.5; EasySMF; JE; Offline Access Recovery; SIEM Agent for IBM z/OS with IND$defender; SMA_RT V3.3
Stop Run: The Web's mainframe past isn't gone; it's archived on various sites
Reference Point - Global Events, Education, Resources for Mainframe
2016 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - March/April 2016 - Intro
IBM Systems Magazine, Mainframe - March/April 2016 - Cover1
IBM Systems Magazine, Mainframe - March/April 2016 - Cover2
IBM Systems Magazine, Mainframe - March/April 2016 - 1
IBM Systems Magazine, Mainframe - March/April 2016 - Table of Contents
IBM Systems Magazine, Mainframe - March/April 2016 - 3
IBM Systems Magazine, Mainframe - March/April 2016 - 4
IBM Systems Magazine, Mainframe - March/April 2016 - 5
IBM Systems Magazine, Mainframe - March/April 2016 - Editor's Desk: A secure connection
IBM Systems Magazine, Mainframe - March/April 2016 - 7
IBM Systems Magazine, Mainframe - March/April 2016 - Techbits: Sphere of influence
IBM Systems Magazine, Mainframe - March/April 2016 - Infographic: Hybrid integration: Can you keep up?
IBM Systems Magazine, Mainframe - March/April 2016 - Partner PoV: RACF needs complementary applications for total enterprise protection
IBM Systems Magazine, Mainframe - March/April 2016 - 11
IBM Systems Magazine, Mainframe - March/April 2016 - 12
IBM Systems Magazine, Mainframe - March/April 2016 - R&D: IBM explores how affective computing can benefit society
IBM Systems Magazine, Mainframe - March/April 2016 - 14
IBM Systems Magazine, Mainframe - March/April 2016 - 15
IBM Systems Magazine, Mainframe - March/April 2016 - IT Today: OpenStack solutions help address compliance needs and audit standards
IBM Systems Magazine, Mainframe - March/April 2016 - 17
IBM Systems Magazine, Mainframe - March/April 2016 - 18
IBM Systems Magazine, Mainframe - March/April 2016 - 19
IBM Systems Magazine, Mainframe - March/April 2016 - Currents: Ponemon data breach study should encourage you to be proactive
IBM Systems Magazine, Mainframe - March/April 2016 - 21
IBM Systems Magazine, Mainframe - March/April 2016 - 22
IBM Systems Magazine, Mainframe - March/April 2016 - 23
IBM Systems Magazine, Mainframe - March/April 2016 - Cover Story: The Future of Business: New IBM z13s and its growing ecosystem help clients unleash digital innovation with cloud agility and cybersecurity
IBM Systems Magazine, Mainframe - March/April 2016 - 25
IBM Systems Magazine, Mainframe - March/April 2016 - 26
IBM Systems Magazine, Mainframe - March/April 2016 - 27
IBM Systems Magazine, Mainframe - March/April 2016 - 28
IBM Systems Magazine, Mainframe - March/April 2016 - 29
IBM Systems Magazine, Mainframe - March/April 2016 - Feature: The Mobile App Advantage: Real-world cases show how to maximize information to achieve results in the cognitive era
IBM Systems Magazine, Mainframe - March/April 2016 - 31
IBM Systems Magazine, Mainframe - March/April 2016 - 32
IBM Systems Magazine, Mainframe - March/April 2016 - 33
IBM Systems Magazine, Mainframe - March/April 2016 - 34
IBM Systems Magazine, Mainframe - March/April 2016 - Tech Showcase: DevOps helps transform development practices to meet today's business demands
IBM Systems Magazine, Mainframe - March/April 2016 - 36
IBM Systems Magazine, Mainframe - March/April 2016 - 37
IBM Systems Magazine, Mainframe - March/April 2016 - 38
IBM Systems Magazine, Mainframe - March/April 2016 - 39
IBM Systems Magazine, Mainframe - March/April 2016 - 40
IBM Systems Magazine, Mainframe - March/April 2016 - 41
IBM Systems Magazine, Mainframe - March/April 2016 - 42
IBM Systems Magazine, Mainframe - March/April 2016 - Tech Corner: With z/OS V2.1, IBM DB2 features include automation and copy improvements
IBM Systems Magazine, Mainframe - March/April 2016 - 44
IBM Systems Magazine, Mainframe - March/April 2016 - 45
IBM Systems Magazine, Mainframe - March/April 2016 - Solutions: (E)JES V5.5; EasySMF; JE; Offline Access Recovery; SIEM Agent for IBM z/OS with IND$defender; SMA_RT V3.3
IBM Systems Magazine, Mainframe - March/April 2016 - 47
IBM Systems Magazine, Mainframe - March/April 2016 - Stop Run: The Web's mainframe past isn't gone; it's archived on various sites
IBM Systems Magazine, Mainframe - March/April 2016 - Cover3
IBM Systems Magazine, Mainframe - March/April 2016 - Cover4
IBM Systems Magazine, Mainframe - March/April 2016 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - March/April 2016 - 2016 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - March/April 2016 - SE2
IBM Systems Magazine, Mainframe - March/April 2016 - SE3
IBM Systems Magazine, Mainframe - March/April 2016 - SE4
IBM Systems Magazine, Mainframe - March/April 2016 - SE5
http://www.ibmsystemsmagmainframedigital.com/mspcomm/ibmsystemsmag/ibmsystems_mainframe_20200708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20200506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20200304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20200102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2020mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20191112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/relevantz_20190102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2019mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20181112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2018mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20171112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_sesupp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_linuxsupp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20161112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/MainframeSecurity
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20151112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150910_se
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150910
http://www.ibmsystemsmagmainframedigital.com/MFSkills
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150506_supp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20141112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_gt_201405
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/BigData
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20131112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20121112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/buyersguide2013
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/ibmsystems_mainframe_2012bg
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20111112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20101112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100910_bg
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20091112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090506
https://www.nxtbook.com/nxtbooks/ibmsystemsmag/mainframe_20090304
https://www.nxtbookmedia.com