IBM Systems Magazine, Mainframe - January/February 2016 - (Page 9)

PARTNER PoV Prepare for DIGITAL Engagement IT departments must be ready for digital performance and availability requirements O rganizations worldwide are transforming their business models to engage with customers in when-you-want, where-you-want and how-you-want models. Using digital engagement via mobile devices, websites and social channels, this transformation generates increased customer interactions that have substantial impacts for organizations running IBM z Systems* mainframes. G. Jay Lipovich is principal product manager for BMC Software, working with mainframe monitoring, automation and monthly license charge costoptimization solutions. Mainframe IT departments must prepare to manage elevated requirements for digital performance and availability driven by customer demand for instant gratification. Disruptive Impacts The drivers of the disruptive impacts of digital engagement on mainframes include volume, volatility and variety. The impacts reflect a fundamental change in business models across industries and in the business transactions and data housed in mainframe applications and databases. Consider three examples of how digital offerings create new engagement patterns for customer use of IT applications and systems: ĀÃ 3DFNDJHÃVKLSSLQJ)Ã:LWKÃGLJLWDOÃ engagement, a customer may WUDFNÃKLVÃRUÃKHUÃSDFNDJHÃIURPÃDÃ mobile device every day, or even multiple times per day. These additional interactions generate more transactions and more accesses to mainframe data at more unpredictable times. ĀÃ ,QVXUDQFHÃFODLPV)Ã$ÃFXVWRPHUÃ involved in an auto accident QHHGVÃWRÃILOHÃDÃFODLPÃ:LWKÃGLJLWDOÃ engagement, the claim can be filed via a mobile device at the time of the accident, and can include photographs of the accident scene and the damage to the vehicle. Transactional activity can occur at any time, and new types of data will be added to the claimant's information. ĀÃ 0RELOHÃEDQNLQJ)Ã7RGD\ùVÃEDQNLQJÃLVÃGRQHÃYLDÃVPDUWSKRQHÃ$Ã typical sequence of actions could ORRNÃOLNHÃWKLV)ÃWDNHÃDÃSLFWXUHÃRIÃ DÃFKHFNÃWRÃGHSRVLWÃLWÃFKHFNÃEDOance, pay for merchandise with DÃVPDUWSKRQHÃFKHFNÃEDODQFHÃ SD\ÃIRUÃGLQQHUÃFKHFNÃEDODQFHÃ JANUARY/FEBRUARY 2016 // 9

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - January/February 2016

Table of Contents
Editor's Desk: Ticket to revenue
IBM Perspective: Building on strengths in the API economy
Techbits: Watson watches your waistline
Partner PoV: IT departments must be ready for digital performance and availability requirements
Focus on Storage: The IBM System Storage DS8880 family meets current and future data demands
IT Today: IBM helps clients make better decisions based on actual IT costs
Cover Story: The Digital Transformation: Fueled by IBM middleware, the API economy is poised to help clients drive more revenue
Feature: Continuous Development: Getting started with DevOps on the mainframe is like getting in shape - it's a personalized journey
HotTECH Products
Administrator: The new z/OS Client Web Enablement Toolkit enhances Web application availability
Solutions: Accelerator V6.0; Rocket Discover; Ivory Service Architect V5; Control-M Application Integrator; IAM V9.2; z/XDC z2.1
Stop Run: IBMer enjoys aerobatic flying to de-stress and improve himself
Reference Point - Global Events, Education, Resources for Mainframe
2016 Mainframe Solutions Edition Product Index

IBM Systems Magazine, Mainframe - January/February 2016