IBM Systems Magazine, Mainframe - November/December 2015 - (Page 6)

EDITOR'S DESK PHOTOGRAPHY BY KRISTIE ENGEBRETSON ANDERSON Predictive Analytics Enhances Purchases N ot much a fan of shopping, I prefer to do it online. I enjoy the ease of shopping where and when I want. I can put something in my cart and think about it, comparison shop or wait for sales, and browse from anywhere via my mobile phone. Behind the scenes, retailers are performing analytics on my buying habits so they know when to send an email push notification if I have something sitting in my cart and the item is almost out of stock or a newer version is available. Because I have my credit card information attached to these online profiles, security is always a concern. Many of the retailers I purchase from online are likely IBM z Systems* clients. They understand the need for efficient and secure analytics. To stay ahead of issues like these, IBM helps clients with forward-looking and predictive big data solutions. The importance of having in-memory analytics in a secure environment to help clients reach customers better and faster is the reason Apache Spark is now available for both z/OS* and Linux* on z Systems. Read about the computing framework that can be adapted to many configurations on page 18. One retailer was able to improve top-line revenue and gain more accurate and timely predictive models by optimizing its IT infrastructure using IBM DB2* Analytics Accelerator and the new accelerator-only tables. Read the retailer's story on page 24. Currents on page 15 examines how architecting realtime analytics into operational systems leads to a competitive advantage when time is critical, like with fraud detection or product promotions. Also inside, learn how to simplify storage management and gain insights with the IBM Spectrum Storage* family of software-defined solutions on page 11. Find out what enhancements designed to system availability are now part of Runtime Diagnostics and Predictive Failure Analysis in z/OS V2.2 on page 34. I appreciate knowing that IBM is maximizing analytics and big data for its clients to enhance my shopping experience and security, and continue to improve and stay competitive. Valerie Dennis // Managing Editor CONTRIBUTORS Paul Price Digital designs Cover illustrator Paul Price began his career as a graffiti artist in Liverpool, England, and soon found new ways to commercially express his love for art and design. From there he went to school for graphic arts and advertising, and while working at magazines became known for his design-led illustration work. Well-known for his digital modern techno style, Price describes his work in one sentence as, "Layered, textured, madness, funk, type, line action, bar code, scanned, data, depth, crazy, REPEAT." R Otto Wohlmuth Walking the distance Otto Wohlmuth, author of the feature on page 24, stays on the move by hiking and mountaineering. He has twice climbed Corsica's Grande Randonnée 20, noted as one of the toughest long-distance trails. He has also climbed the Aconcagua in Argentina, the highest mountain outside of Asia at 22,837 feet. Otto has done the Khumbu trek to Mount Everest twice and the Dhaulagiri circuit trek via the French Pass, one of Nepal's toughest and best circuit treks. 6 // NOVEMBER/DECEMBER 2015

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - November/December 2015

IBM Systems Magazine, Mainframe - November/December 2015
Table of Contents
IBM Perspective: Opening new options for real-time analytics
Editor's Desk: Predictive analytics enhances purchases
Infographic: Breaking down the mainframe skills gap
Partner PoV: IBM z Systems clients must manage existing and emerging assets together to get the most value
Focus on Storage: The IBM Spectrum Storage family of software-defined solutions simplifies storage management
Currents: Architect real-time analytics into operational systems for competitive advantage
Cover Story: Dynamic Spark: IBM brings the Apache project's analytics power to Linux and z Systems servers
Feature: Personal Shopper: Retailer optimizes analytics to drive a more customized client experience
Tech Showcase: In a roundtable, distributors discuss how IBM LinuxONE enables flexibility for users
Tech Corner: Runtime Diagnostics and Predictive Failure Analysis V2.2 improve z/OS availability
Solutions: Strobe 5.2
Stop Run: IBMer volunteers time to educate people about malaria and technology
Reference Point - Global Events, Education, Resources for Mainframe
2016 Mainframe Solutions Edition Product Index

IBM Systems Magazine, Mainframe - November/December 2015