IBM Systems Magazine, Mainframe - November/December 2015 - 21

data held within the enterprise
can deliver superior results to the
business. Often this high-value
data for enterprise customers
resides on the z Systems* platform.
In the past, best practices for
gaining insight from multiple
sets of data necessitated moving
all of it into one location for
purposes of simplifying the
analytic programming environment
and correlating across multiple
data environments. This data
centralization strategy has resulted
in negative business consequences
of these vast data transfers:
data latency, analytic latency,
data security, governance, cost,
availability, auditability and risk of
exposure to breach. However, when
a better solution presents itself, best
practices can and should change.
Spark offers many advantages in
its federated analytics approach,
but think about the even greater
potential advantages to RDDs
residing in memory governed by
a secure z Systems environment,
performance optimized not just for
data access but also for execution of
the analytics required on that data.
Conversely, consider the potential
risk of accessing z Systems highvalue business data remotely
and having this data available
across many distributed systems
via RDD memory structures. With
the unified analytic framework
described, enabling Spark natively
on IBM z will allow these emerging
analytic applications to leverage
data in place-in an environment
that offers locality of reference,
secure governance and optimized
implementation.
These key values to enterprises
are why IBM Systems recently
announced intention to enable
Spark natively for both z/OS* and
Linux* on z Systems. Consider
one use case that leverages Sparkbased analytics for determining
whether the consumer associated
with a credit card transaction is a

good candidate for a promotional
offer, combining insight from
sensitive transaction and account
information analytics with
insight from sentiment analysis
based on the consumer's social
media content (see Figure 2,

page 20). With this method, z/OS
transaction and business data
is analyzed in place securely,
and the relevant information
is associated with insight from
unstructured analytics on external
data such as that from social

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ibmsystemsmag.com NOVEMBER/DECEMBER 2015 // 21


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IBM Systems Magazine, Mainframe - November/December 2015

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - November/December 2015

IBM Systems Magazine, Mainframe - November/December 2015
Table of Contents
IBM Perspective: Opening new options for real-time analytics
Editor's Desk: Predictive analytics enhances purchases
Infographic: Breaking down the mainframe skills gap
Partner PoV: IBM z Systems clients must manage existing and emerging assets together to get the most value
Focus on Storage: The IBM Spectrum Storage family of software-defined solutions simplifies storage management
Currents: Architect real-time analytics into operational systems for competitive advantage
Cover Story: Dynamic Spark: IBM brings the Apache project's analytics power to Linux and z Systems servers
Feature: Personal Shopper: Retailer optimizes analytics to drive a more customized client experience
Tech Showcase: In a roundtable, distributors discuss how IBM LinuxONE enables flexibility for users
Tech Corner: Runtime Diagnostics and Predictive Failure Analysis V2.2 improve z/OS availability
Solutions: Strobe 5.2
Stop Run: IBMer volunteers time to educate people about malaria and technology
Reference Point - Global Events, Education, Resources for Mainframe
2016 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - November/December 2015 - Intro
IBM Systems Magazine, Mainframe - November/December 2015 - IBM Systems Magazine, Mainframe - November/December 2015
IBM Systems Magazine, Mainframe - November/December 2015 - Cover2
IBM Systems Magazine, Mainframe - November/December 2015 - 1
IBM Systems Magazine, Mainframe - November/December 2015 - Table of Contents
IBM Systems Magazine, Mainframe - November/December 2015 - 3
IBM Systems Magazine, Mainframe - November/December 2015 - 4
IBM Systems Magazine, Mainframe - November/December 2015 - IBM Perspective: Opening new options for real-time analytics
IBM Systems Magazine, Mainframe - November/December 2015 - Editor's Desk: Predictive analytics enhances purchases
IBM Systems Magazine, Mainframe - November/December 2015 - 7
IBM Systems Magazine, Mainframe - November/December 2015 - Infographic: Breaking down the mainframe skills gap
IBM Systems Magazine, Mainframe - November/December 2015 - Partner PoV: IBM z Systems clients must manage existing and emerging assets together to get the most value
IBM Systems Magazine, Mainframe - November/December 2015 - 10
IBM Systems Magazine, Mainframe - November/December 2015 - Focus on Storage: The IBM Spectrum Storage family of software-defined solutions simplifies storage management
IBM Systems Magazine, Mainframe - November/December 2015 - 12
IBM Systems Magazine, Mainframe - November/December 2015 - 13
IBM Systems Magazine, Mainframe - November/December 2015 - 14
IBM Systems Magazine, Mainframe - November/December 2015 - Currents: Architect real-time analytics into operational systems for competitive advantage
IBM Systems Magazine, Mainframe - November/December 2015 - 16
IBM Systems Magazine, Mainframe - November/December 2015 - 17
IBM Systems Magazine, Mainframe - November/December 2015 - Cover Story: Dynamic Spark: IBM brings the Apache project's analytics power to Linux and z Systems servers
IBM Systems Magazine, Mainframe - November/December 2015 - 19
IBM Systems Magazine, Mainframe - November/December 2015 - 20
IBM Systems Magazine, Mainframe - November/December 2015 - 21
IBM Systems Magazine, Mainframe - November/December 2015 - 22
IBM Systems Magazine, Mainframe - November/December 2015 - 23
IBM Systems Magazine, Mainframe - November/December 2015 - Feature: Personal Shopper: Retailer optimizes analytics to drive a more customized client experience
IBM Systems Magazine, Mainframe - November/December 2015 - 25
IBM Systems Magazine, Mainframe - November/December 2015 - 26
IBM Systems Magazine, Mainframe - November/December 2015 - 27
IBM Systems Magazine, Mainframe - November/December 2015 - 28
IBM Systems Magazine, Mainframe - November/December 2015 - Tech Showcase: In a roundtable, distributors discuss how IBM LinuxONE enables flexibility for users
IBM Systems Magazine, Mainframe - November/December 2015 - 30
IBM Systems Magazine, Mainframe - November/December 2015 - 31
IBM Systems Magazine, Mainframe - November/December 2015 - 32
IBM Systems Magazine, Mainframe - November/December 2015 - 33
IBM Systems Magazine, Mainframe - November/December 2015 - Tech Corner: Runtime Diagnostics and Predictive Failure Analysis V2.2 improve z/OS availability
IBM Systems Magazine, Mainframe - November/December 2015 - 35
IBM Systems Magazine, Mainframe - November/December 2015 - 36
IBM Systems Magazine, Mainframe - November/December 2015 - 37
IBM Systems Magazine, Mainframe - November/December 2015 - Solutions: Strobe 5.2
IBM Systems Magazine, Mainframe - November/December 2015 - 39
IBM Systems Magazine, Mainframe - November/December 2015 - Stop Run: IBMer volunteers time to educate people about malaria and technology
IBM Systems Magazine, Mainframe - November/December 2015 - Cover3
IBM Systems Magazine, Mainframe - November/December 2015 - Cover4
IBM Systems Magazine, Mainframe - November/December 2015 - RF1
IBM Systems Magazine, Mainframe - November/December 2015 - SE1
IBM Systems Magazine, Mainframe - November/December 2015 - SE2
IBM Systems Magazine, Mainframe - November/December 2015 - SE3
IBM Systems Magazine, Mainframe - November/December 2015 - SE4
IBM Systems Magazine, Mainframe - November/December 2015 - SE5
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