IBM Systems Magazine, Mainframe - July/August 2015 - 13

THE MYTH: Organizations can only take
advantage of private or
public clouds.
THE TRUTH: Working with
trusted partners, organizations
can now take advantage of the
best of both private and public
cloud capabilities by implementing a hybrid cloud strategy. In
fact, a hybrid cloud balances an
organization's investments in
on-premise cloud technologies
(CapEx) with off-premise public cloud services (OpEx). Plus,
hybrid deployment models that
leverage both private and public
clouds in a thoughtful way are
likely to be less expensive than
either private or public alone.

4

THE MYTH: Off-the-shelf
storage is sufficient for
cloud infrastructures.
THE TRUTH: Because data is
the most important asset of any
business, it must be protected,
accessible and 99.99 percent
available-which is why you need
storage for your cloud environment
that you can rely on. It must be
resilient. It must be flexible. It must
deliver high performance regardless
of workload. The right cloud storage
will allow you to define the right
combination of resilience, flexibility
and performance for each workload
at a more competitive price.

5

THE MYTH: Because big
data and analytics is
still an evolving technology, it's better to wait.
THE TRUTH: With the right infrastructure, you can capitalize on the
solutions right now. Big data and
analytics is not an unproven technology. It's ready to go and already
generating outstanding results.
Companies are improving services,
optimizing operations, increasing
profits and gaining a competitive
advantage within their industries.
You could do the same.

6

THE MYTH: Big data
and analytics solutions
are expensive.
THE TRUTH: With the right infrastructure, you can start providing
value with big data and analytics
today, then expand and scale out
as your workloads grow and new
opportunities for business value
are identified. It's the kind of solution every business can use-and
can afford-to capture value.

7

THE MYTH: The best
way to tackle big data
is with commodity
hardware.
THE TRUTH: Many think large
servers are needed to manage
the onslaught of data. Not at all.
In reality, you can have smaller
scale-out infrastructure solutions that provide insights faster
and with more reliability. IBM
has multiple offerings that can
bring the analytics to where the
data resides.

8

THE MYTH: Big data
and analytics is
only about social
media analytics.
THE TRUTH: There's so much
more you can do with big data
and analytics. For example, if
your infrastructure is designed to
meet the workloads, big data and
analytics solutions can work at
optimal levels to give you insight

9

into your customers, markets,
products, regulations, competitors, suppliers, employees and
more. These solutions can also
improve decision making across
your enterprise and create new
revenue steams. It's not just about
social media. It's about your customer, your business and better
business outcomes. All it takes is
the right infrastructure.
THE MYTH: There is
no need for external
storage in the world
of big data and analytics.
Hadoop can do it all.
THE TRUTH: Although Hadoop
can certainly provide you with
a way to access unstructured
data, it's not just about looking
at unstructured data in a vacuum. Getting business value
means taking all relevant data-
whether it's in the data center or
outside the data center, in your
control or outside your control-
and considering it holistically.
You already have much of that
data in your existing systems
and it often sits on external
storage. In addition, for mission-critical workloads, you need
enterprise-grade storage that can
provide data when and where
you need to analyze it. What you
need should not be driven by a
technology, but what the business needs.

10

Learn More
See how your cloud infrastructure can improve business outcomes. Read
the whitepaper, "It's Not Public Versus Private Clouds-It's the Right Infrastructure at the Right Time With the IBM Systems and Storage Portfolio":
ibm.co/15DPFRN
See how to best capitalize on big data and analytics. Read the whitepaper,
"Laying the Foundation for Successful Business Analytics Solution Deployments: The Critical Role of Hardware Infrastructure":
ibm.co/1Cu2quH

ibmsystemsmag.com JULY/AUGUST 2015 // 13


http://ibm.co/15DPFRN http://ibm.co/1Cu2quH http://www.ibmsystemsmag.com

IBM Systems Magazine, Mainframe - July/August 2015

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - July/August 2015

Table of Contents
Editor's Desk: An important note
IBM Perspective: Transforming travel end to end
Partner PoV: Maximize the platform's business value by addressing challenges now
IT Today: Infrastructure matters: Myth or truth?
Case Study: Turning Complexity Into Simplicity: Vissensa Ltd. deploys an IBM Enterprise Cloud System to relieve the IT burdens of its clients
Cover Story: Industry Importance: Applying disruptive technologies in a nondisrputive way helps mainframe clients achieve business efficiency
Feature: Security Notification: Mainframe companies must be proactive and educated in testing and protection, expert says
Feature: Industry Improvements: Clients from five key industries highlight what's possible with IBM mainframe
Tech Showcase: Businesses must look at the big picture to take advantage of analytics
HotTECH Products
Administrator: New technologies with the IBM z13 and DS8870 systems aim to reduce costs and improve resilience, scale and performance
Solutions: ARCAD- Anonymizer; FDRPASVM, MVT Vault, STEPLIB-Rx 3.1; Topaz, ISPW V4.4, Savvytest 2.1
Stop Run: 'Things just clicked' for IBMer looking for his path
Reference Point - Global Events, Education, Resources for Mainframe
2015 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - July/August 2015 - Intro
IBM Systems Magazine, Mainframe - July/August 2015 - Cover1
IBM Systems Magazine, Mainframe - July/August 2015 - Cover2
IBM Systems Magazine, Mainframe - July/August 2015 - 1
IBM Systems Magazine, Mainframe - July/August 2015 - Table of Contents
IBM Systems Magazine, Mainframe - July/August 2015 - 3
IBM Systems Magazine, Mainframe - July/August 2015 - 4
IBM Systems Magazine, Mainframe - July/August 2015 - 5
IBM Systems Magazine, Mainframe - July/August 2015 - Editor's Desk: An important note
IBM Systems Magazine, Mainframe - July/August 2015 - 7
IBM Systems Magazine, Mainframe - July/August 2015 - IBM Perspective: Transforming travel end to end
IBM Systems Magazine, Mainframe - July/August 2015 - 9
IBM Systems Magazine, Mainframe - July/August 2015 - Partner PoV: Maximize the platform's business value by addressing challenges now
IBM Systems Magazine, Mainframe - July/August 2015 - 11
IBM Systems Magazine, Mainframe - July/August 2015 - IT Today: Infrastructure matters: Myth or truth?
IBM Systems Magazine, Mainframe - July/August 2015 - 13
IBM Systems Magazine, Mainframe - July/August 2015 - Case Study: Turning Complexity Into Simplicity: Vissensa Ltd. deploys an IBM Enterprise Cloud System to relieve the IT burdens of its clients
IBM Systems Magazine, Mainframe - July/August 2015 - 15
IBM Systems Magazine, Mainframe - July/August 2015 - 16
IBM Systems Magazine, Mainframe - July/August 2015 - 17
IBM Systems Magazine, Mainframe - July/August 2015 - Cover Story: Industry Importance: Applying disruptive technologies in a nondisrputive way helps mainframe clients achieve business efficiency
IBM Systems Magazine, Mainframe - July/August 2015 - 19
IBM Systems Magazine, Mainframe - July/August 2015 - 20
IBM Systems Magazine, Mainframe - July/August 2015 - 21
IBM Systems Magazine, Mainframe - July/August 2015 - Feature: Security Notification: Mainframe companies must be proactive and educated in testing and protection, expert says
IBM Systems Magazine, Mainframe - July/August 2015 - 23
IBM Systems Magazine, Mainframe - July/August 2015 - 24
IBM Systems Magazine, Mainframe - July/August 2015 - 25
IBM Systems Magazine, Mainframe - July/August 2015 - 26
IBM Systems Magazine, Mainframe - July/August 2015 - 27
IBM Systems Magazine, Mainframe - July/August 2015 - Feature: Industry Improvements: Clients from five key industries highlight what's possible with IBM mainframe
IBM Systems Magazine, Mainframe - July/August 2015 - 29
IBM Systems Magazine, Mainframe - July/August 2015 - 30
IBM Systems Magazine, Mainframe - July/August 2015 - 31
IBM Systems Magazine, Mainframe - July/August 2015 - 32
IBM Systems Magazine, Mainframe - July/August 2015 - Tech Showcase: Businesses must look at the big picture to take advantage of analytics
IBM Systems Magazine, Mainframe - July/August 2015 - 34
IBM Systems Magazine, Mainframe - July/August 2015 - 35
IBM Systems Magazine, Mainframe - July/August 2015 - 36
IBM Systems Magazine, Mainframe - July/August 2015 - HotTECH Products
IBM Systems Magazine, Mainframe - July/August 2015 - 38
IBM Systems Magazine, Mainframe - July/August 2015 - 39
IBM Systems Magazine, Mainframe - July/August 2015 - 40
IBM Systems Magazine, Mainframe - July/August 2015 - Administrator: New technologies with the IBM z13 and DS8870 systems aim to reduce costs and improve resilience, scale and performance
IBM Systems Magazine, Mainframe - July/August 2015 - 42
IBM Systems Magazine, Mainframe - July/August 2015 - 43
IBM Systems Magazine, Mainframe - July/August 2015 - 44
IBM Systems Magazine, Mainframe - July/August 2015 - Solutions: ARCAD- Anonymizer; FDRPASVM, MVT Vault, STEPLIB-Rx 3.1; Topaz, ISPW V4.4, Savvytest 2.1
IBM Systems Magazine, Mainframe - July/August 2015 - 46
IBM Systems Magazine, Mainframe - July/August 2015 - 47
IBM Systems Magazine, Mainframe - July/August 2015 - Stop Run: 'Things just clicked' for IBMer looking for his path
IBM Systems Magazine, Mainframe - July/August 2015 - Cover3
IBM Systems Magazine, Mainframe - July/August 2015 - Cover4
IBM Systems Magazine, Mainframe - July/August 2015 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - July/August 2015 - 2015 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - July/August 2015 - SE2
IBM Systems Magazine, Mainframe - July/August 2015 - SE3
IBM Systems Magazine, Mainframe - July/August 2015 - SE4
IBM Systems Magazine, Mainframe - July/August 2015 - SE5
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