IBM Systems Magazine, Mainframe - November/December 2014 - (Page 6)

PHOTOGRAPHY BY KRISTIE ENGEBRETSON ANDERSON EDITOR'S DESK A Satisfied Customer A s a creature of habit, I prefer buying the same brands of food and toiletries or the same colors of makeup. I shop at the same stores consistently. Retailers have this figured out. As a result, I've noticed I'll receive coupons and offers for products I buy regularly before I would normally buy them again-or a too-good-to-pass-up deal for a competitor's product or service. To me, this is a winning situation. I'm saving money on things I buy and I'm trying new things similar to my established taste. And the businesses I patronize are learning about my buying habits, which helps them keep me as a satisfied repeat customer. All of this is made possible through big data and analytics. For many companies, the mainframe is the first step to finding insight in big data, as it is the proven platform to handle high volumes of information quickly. Find out why it's the choice to get ahead of the competition and what options are available in the cover story on page 14. Organizations are becoming more dependent on analytics to run their businesses and gain advantage. The IBM DB2* Analytics Accelerator appliance brings analytics to the data, allowing the integration of business analytics with operational processes. Learn how this appliance can help your business on page 20. By using real-time scoring, IBM SPSS* Modeler Scoring Adapter for DB2 for z/OS* software helps deliver customer information as transactions are occurring. On page 24, read how you could get a 360-degree view of your customers in real time. And find out how Hadoop can bring value to your information-wherever it resides-on page 33. As the amount of big data and the capability to process and analyze it continue to increase, I appreciate the increasing levels of personalized service I receive. The speed and reliability of the mainframe to deliver results is the difference-maker. Valerie Dennis // Managing Editor CONTRIBUTORS Sean Rodwell Q John Thomas Digital designer U.K. native Sean Rodwell, who created the digital illustration on page 20, has more than 20 years of experience in the industry. Trained as a traditional illustrator with brushes and markers, he finds digital work to be more rewarding. When Sean's not in the studio, he can usually be found on the beach or in the woods with his wife and son. Culinary traveler John Thomas, co-author of the article on page 33, is an avid world traveler. He has been to 70 countries so far. Though he enjoys cuisine from all over the world, he loves to cook in the traditional style of Kerala, the state he hails from on the southwest tip of India. 6 // NOVEMBER/DECEMBER 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - November/December 2014

Table of Contents
Editor's Desk: A satisfied customer
IBM Perspective: Ensuring a faster response
Partner PoV: Through enablement and transformation, System z offers delivery and support
Cover Story: The Big Return on Big Data: Transforming data into informative insights increases its value
Feature: The Analytics Advantage: Accelerate analytics with IBM's self-managing hybrid database management system
Feature: A Customer Focus: In real-time scoring with an IBM solution, data is processed in milliseconds, offering quick service to customers
Tech Showcase: Why modernizing makes good business sense
Tech Corner: No matter where your data resides, get the most out of it with System z
Solutions: VNAC; Control-M Workload Change Manager
Stop Run: Ukrainian-born mainframer feels at home in the U.S.
Reference Point - Global Events, Education, Resources for Mainframe
2015 Mainframe Solutions Edition Product Index

IBM Systems Magazine, Mainframe - November/December 2014