IBM Systems Magazine, Mainframe - November/December 2014 - 6

PHOTOGRAPHY BY KRISTIE ENGEBRETSON ANDERSON

EDITOR'S DESK
A Satisfied Customer

A

s a creature of habit, I prefer buying the same
brands of food and toiletries or the same colors of
makeup. I shop at the same stores consistently.
Retailers have this figured out.
As a result, I've noticed I'll receive coupons and offers
for products I buy regularly before I would normally buy
them again-or a too-good-to-pass-up deal for a competitor's
product or service.
To me, this is a winning situation. I'm saving money
on things I buy and I'm trying new things similar to my
established taste. And the businesses I patronize are learning
about my buying habits, which helps them keep me as a
satisfied repeat customer. All of this is made possible through
big data and analytics.
For many companies, the mainframe is the first step to
finding insight in big data, as it is the proven platform to
handle high volumes of information quickly. Find out why it's
the choice to get ahead of the competition and what options
are available in the cover story on page 14.
Organizations are becoming more dependent on analytics
to run their businesses and gain advantage. The IBM DB2*
Analytics Accelerator appliance brings analytics to the
data, allowing the integration of business analytics with

operational processes. Learn how this appliance can help
your business on page 20.
By using real-time scoring, IBM SPSS* Modeler Scoring
Adapter for DB2 for z/OS* software helps deliver customer
information as transactions are occurring. On page 24, read
how you could get a 360-degree view of your customers in
real time. And find out how Hadoop can bring value to your
information-wherever it resides-on page 33.
As the amount of big data and the capability to process
and analyze it continue to increase, I appreciate the
increasing levels of personalized service I receive. The speed
and reliability of the mainframe to deliver results is the
difference-maker.

Valerie Dennis // Managing Editor
vdennis@msptechmedia.com

CONTRIBUTORS
Sean Rodwell

Q John Thomas

Digital designer
U.K. native Sean Rodwell, who created the digital
illustration on page 20, has more than 20 years of
experience in the industry. Trained as a traditional
illustrator with brushes and markers, he finds digital
work to be more rewarding. When Sean's not in the
studio, he can usually be found on the beach or in
the woods with his wife and son.

Culinary traveler
John Thomas, co-author of the article
on page 33, is an avid world traveler. He
has been to 70 countries so far. Though
he enjoys cuisine from all over the
world, he loves to cook in the traditional
style of Kerala, the state he hails from
on the southwest tip of India.

6 // NOVEMBER/DECEMBER 2014 ibmsystemsmag.com


http://www.ibmsystemsmag.com

IBM Systems Magazine, Mainframe - November/December 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - November/December 2014

Table of Contents
Editor's Desk: A satisfied customer
IBM Perspective: Ensuring a faster response
Partner PoV: Through enablement and transformation, System z offers delivery and support
Cover Story: The Big Return on Big Data: Transforming data into informative insights increases its value
Feature: The Analytics Advantage: Accelerate analytics with IBM's self-managing hybrid database management system
Feature: A Customer Focus: In real-time scoring with an IBM solution, data is processed in milliseconds, offering quick service to customers
Tech Showcase: Why modernizing makes good business sense
Tech Corner: No matter where your data resides, get the most out of it with System z
Solutions: VNAC; Control-M Workload Change Manager
Stop Run: Ukrainian-born mainframer feels at home in the U.S.
Reference Point - Global Events, Education, Resources for Mainframe
2015 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - November/December 2014 - Intro
IBM Systems Magazine, Mainframe - November/December 2014 - Cover1
IBM Systems Magazine, Mainframe - November/December 2014 - Cover2
IBM Systems Magazine, Mainframe - November/December 2014 - 1
IBM Systems Magazine, Mainframe - November/December 2014 - Table of Contents
IBM Systems Magazine, Mainframe - November/December 2014 - 3
IBM Systems Magazine, Mainframe - November/December 2014 - 4
IBM Systems Magazine, Mainframe - November/December 2014 - 5
IBM Systems Magazine, Mainframe - November/December 2014 - Editor's Desk: A satisfied customer
IBM Systems Magazine, Mainframe - November/December 2014 - 7
IBM Systems Magazine, Mainframe - November/December 2014 - IBM Perspective: Ensuring a faster response
IBM Systems Magazine, Mainframe - November/December 2014 - 9
IBM Systems Magazine, Mainframe - November/December 2014 - Partner PoV: Through enablement and transformation, System z offers delivery and support
IBM Systems Magazine, Mainframe - November/December 2014 - 11
IBM Systems Magazine, Mainframe - November/December 2014 - 12
IBM Systems Magazine, Mainframe - November/December 2014 - 13
IBM Systems Magazine, Mainframe - November/December 2014 - Cover Story: The Big Return on Big Data: Transforming data into informative insights increases its value
IBM Systems Magazine, Mainframe - November/December 2014 - 15
IBM Systems Magazine, Mainframe - November/December 2014 - 16
IBM Systems Magazine, Mainframe - November/December 2014 - 17
IBM Systems Magazine, Mainframe - November/December 2014 - 18
IBM Systems Magazine, Mainframe - November/December 2014 - 19
IBM Systems Magazine, Mainframe - November/December 2014 - Feature: The Analytics Advantage: Accelerate analytics with IBM's self-managing hybrid database management system
IBM Systems Magazine, Mainframe - November/December 2014 - 21
IBM Systems Magazine, Mainframe - November/December 2014 - 22
IBM Systems Magazine, Mainframe - November/December 2014 - 23
IBM Systems Magazine, Mainframe - November/December 2014 - Feature: A Customer Focus: In real-time scoring with an IBM solution, data is processed in milliseconds, offering quick service to customers
IBM Systems Magazine, Mainframe - November/December 2014 - 25
IBM Systems Magazine, Mainframe - November/December 2014 - 26
IBM Systems Magazine, Mainframe - November/December 2014 - 27
IBM Systems Magazine, Mainframe - November/December 2014 - 28
IBM Systems Magazine, Mainframe - November/December 2014 - Tech Showcase: Why modernizing makes good business sense
IBM Systems Magazine, Mainframe - November/December 2014 - 30
IBM Systems Magazine, Mainframe - November/December 2014 - 31
IBM Systems Magazine, Mainframe - November/December 2014 - 32
IBM Systems Magazine, Mainframe - November/December 2014 - Tech Corner: No matter where your data resides, get the most out of it with System z
IBM Systems Magazine, Mainframe - November/December 2014 - 34
IBM Systems Magazine, Mainframe - November/December 2014 - 35
IBM Systems Magazine, Mainframe - November/December 2014 - 36
IBM Systems Magazine, Mainframe - November/December 2014 - 37
IBM Systems Magazine, Mainframe - November/December 2014 - 38
IBM Systems Magazine, Mainframe - November/December 2014 - Solutions: VNAC; Control-M Workload Change Manager
IBM Systems Magazine, Mainframe - November/December 2014 - Stop Run: Ukrainian-born mainframer feels at home in the U.S.
IBM Systems Magazine, Mainframe - November/December 2014 - Cover3
IBM Systems Magazine, Mainframe - November/December 2014 - Cover4
IBM Systems Magazine, Mainframe - November/December 2014 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - November/December 2014 - 2015 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - November/December 2014 - SE2
IBM Systems Magazine, Mainframe - November/December 2014 - SE3
IBM Systems Magazine, Mainframe - November/December 2014 - SE4
IBM Systems Magazine, Mainframe - November/December 2014 - SE5
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