IBM Systems Magazine, Mainframe - November/December 2014 - (Page 20)

The Analytics Advantage Accelerate analytics with IBM's self-managing hybrid database management system By Wolfgang Hengstler k Illustration by Sean Rodwell usiness analytics is not optional. For any organization that wishes to drive revenue, reduce costs and minimize risk-and gain a competitive advantage-the use of analytics has evolved to the point of becoming a business-critical element. Historically, information gleaned through analytics has been reported by business analysts to senior and C-suite management. However, the demand for analytics has expanded across the workforce into the hands of customer service, support and even external customers. Analytics is now at the core of what allows businesses to make better decisions, enhance customer service and improve efficiency within operations. More often, organizations are implementing analytics into the functionality of their operational processes. This can present an unpredictable mix of workloads, with queries that may run short, long or anywhere in between and may be executed by hundreds, thousands or tens of thousands of concurrent users. To accurately and efficiently deliver information to everyone who needs it, when they need it, requires critical qualities of service. As a result, the demands on analytics systems have changed. Organizations need near-real-time data, high qualities of service and exceptional performance. They need a rocksolid infrastructure that's scalable, reliable and highly available. They need their analytic data to be highly secure and compliant to help ensure the protection of their enterprise information assets. And ultimately, the business decisions they make must be based on the most timely and accurate information. B Analytic Requirements Drive Innovation Companies are being driven to rapidly innovate. They not only need to more quickly answer the needs of today's instant-gratification consumer, but also to more effectively use insights at all points across the organization. 20 // NOVEMBER/DECEMBER 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - November/December 2014

Table of Contents
Editor's Desk: A satisfied customer
IBM Perspective: Ensuring a faster response
Partner PoV: Through enablement and transformation, System z offers delivery and support
Cover Story: The Big Return on Big Data: Transforming data into informative insights increases its value
Feature: The Analytics Advantage: Accelerate analytics with IBM's self-managing hybrid database management system
Feature: A Customer Focus: In real-time scoring with an IBM solution, data is processed in milliseconds, offering quick service to customers
Tech Showcase: Why modernizing makes good business sense
Tech Corner: No matter where your data resides, get the most out of it with System z
Solutions: VNAC; Control-M Workload Change Manager
Stop Run: Ukrainian-born mainframer feels at home in the U.S.
Reference Point - Global Events, Education, Resources for Mainframe
2015 Mainframe Solutions Edition Product Index

IBM Systems Magazine, Mainframe - November/December 2014