IBM Systems Magazine, Mainframe - July/August 2014 - 42

fact-based foundation on which
to build your business case.
You can make the connection
between IT risk-related
spending and quantifiable
business objectives, such
as increasing productivity
and revenue and protecting
reputation and brand value.
3. Develop metrics for IT
risk mitigation. Connect
the results of risk mitigation
initiatives to improved
business outcomes.
4. Reduce the potential for
human error. Evaluate
automation solutions in the
context of reducing the potential for human error rather
than reducing IT costs. For
example, automating backup
across all user and server
platforms can address a range
of human errors that can lead

to data loss-from incorrectly
configuring backup software
to forgetting to run backups
or even losing a notebook PC.
Automating endpoint security
settings across mobile and
desktop devices is another
example of a technology-led
approach to reducing opportunities for human error.
5. Address collaboration. The
lack of collaboration is a bigger
problem when it comes to business continuity and IT security
departments and professionals. As technologies grow more
complex and IT risk domains
overlap, collaboration between
these two groups is particularly critical.

Check out the
app for more
data from
the study

Read the full study
http://ibm.co/riskstudy

The Social Media Spin
It happens all too often: Someone impulsively tweets a comment about his
or her employer and it's taken out of context-and sometimes even makes
the evening news. It can be a public-relations nightmare and negatively
impact the company's reputation. Results from the IBM Global Study on
the Economic Impact of IT Risk by the Ponemon Institute reveal how easy
it is for users of social media, such as Twitter or Facebook, to damage a
company's reputation.
Patrick Corcoran, global client solutions executive at IBM, says social
media is a tremendous tool and, when used correctly, can be beneficial to
a company. The key is to put policies in place about employees tweeting in
an official capacity from a company account. "I think too many people fear
social media, and that's because they're not proactively looking at the value
that social media can bring to the table," Corcoran says. "Social media is
here, and it's here to stay whether we like it or not, so it's your job to understand it and to understand the value it will have to your business."
A company should make a clear policy stating who should use social
media in an official capacity and who shouldn't. Corcoran says when
employees are using social media on behalf of the company, they
should think of themselves as the CEO. That's the level of
responsibility they should adopt. "When you're using social
media-whatever company you work for-you need to think
like a CEO: 'I am the CEO and what I say could impact
my business and our clients, and it could impact my
job.' " -C.V.

42 // JULY/AUGUST 2014 ibmsystemsmag.com

6. Look outside for help.
Collaborating with outside
experts who have a different
perspective can help you
bring new thinking to old
problems and identify new
issues that are emerging
along with new technology.
IBM is ready to help clients
address and manage IT
risk with a portfolio of
solutions (see www.ibm.com/
services/us/en/it-services/
security-services.html).
IBM consultants can help
clients assess and strengthen
application, data and mobile
security capabilities, as well
as manage and respond to
security incidents.

Risk-Aware Culture
The message about the significance of a company's reputation
and brand should come from the
top down. And it's critical that
everybody in the company-IT
and business-plays a role in
protecting that reputation.
"The important part is telling
people what role they play when
it comes to maintaining the
reputation. You want to communicate that," Corcoran says. "If
the message doesn't come from
the top, many of the employees
will question the importance of
IT risk and reputation. Understanding risk and the importance
of reputation need to become
part of the culture."
Caroline Vitse is a freelance writer
based in Rochester, Minnesota.


http://www.ibm.com/services/us/en/it-services/security-services.html http://www.ibm.com/services/us/en/it-services/security-services.html http://ibm.co/riskstudy http://www.ibmsystemsmag.com

IBM Systems Magazine, Mainframe - July/August 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - July/August 2014

Table of Contents
Editor's Desk: Protecting information
IBM Perspective: Sunny outlook on the mainframe
Techbits: Watson: your personal shopper
Infographic: How the mainframe changed our world
Partner PoV: ISVs can help mainframe customers keep up with a rapidly evolving environment
Focus on Storage: IBM FlashSystem addresses storage and application performance issues
Currents: As data consumption expands, information protection policies must be put in place
Case Study: Credit Where Credit's Due: Isracard Group devises a novel way to verify its system integrity before disaster occurs
Cover Story: A Secure Fortress: The mainframe delivers the reliability, safety and cost-effectiveness your IT shop needs
Feature: Be Proactive in Risk Management: Protecting data is crucial as your business connects in ever-increasing ways along the access superhighway
Feature: Being Risk-Aware: New IBM and Ponemon study examines the economics of IT risk and reputation
Administrator: Active/Active Sites helps distribute workloads during outages
Tech Corner: A point-in-time tool, Runtime Diagnostics can find issues in a pinch
Solutions: Reflection 2014; CA Chorus; VFTP 3.0; Lifecycle Manager; STEPLIB-Rx; Ivory VisualConnect; Mainframe Abend Assist; Linux Enterprise Server Starter System for System z
Stop Run: Together, IBM executives Pat Toole Jr. and Pat Toole St. bring more than half a century of dedication to the company
Reference Point - Global Events, Education, Resources for Mainframe
2014 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - July/August 2014 - Intro
IBM Systems Magazine, Mainframe - July/August 2014 - Cover1
IBM Systems Magazine, Mainframe - July/August 2014 - Cover2
IBM Systems Magazine, Mainframe - July/August 2014 - 1
IBM Systems Magazine, Mainframe - July/August 2014 - Table of Contents
IBM Systems Magazine, Mainframe - July/August 2014 - 3
IBM Systems Magazine, Mainframe - July/August 2014 - 4
IBM Systems Magazine, Mainframe - July/August 2014 - 5
IBM Systems Magazine, Mainframe - July/August 2014 - Editor's Desk: Protecting information
IBM Systems Magazine, Mainframe - July/August 2014 - 7
IBM Systems Magazine, Mainframe - July/August 2014 - IBM Perspective: Sunny outlook on the mainframe
IBM Systems Magazine, Mainframe - July/August 2014 - 9
IBM Systems Magazine, Mainframe - July/August 2014 - Techbits: Watson: your personal shopper
IBM Systems Magazine, Mainframe - July/August 2014 - 11
IBM Systems Magazine, Mainframe - July/August 2014 - Infographic: How the mainframe changed our world
IBM Systems Magazine, Mainframe - July/August 2014 - 13
IBM Systems Magazine, Mainframe - July/August 2014 - Partner PoV: ISVs can help mainframe customers keep up with a rapidly evolving environment
IBM Systems Magazine, Mainframe - July/August 2014 - 15
IBM Systems Magazine, Mainframe - July/August 2014 - Focus on Storage: IBM FlashSystem addresses storage and application performance issues
IBM Systems Magazine, Mainframe - July/August 2014 - 17
IBM Systems Magazine, Mainframe - July/August 2014 - 18
IBM Systems Magazine, Mainframe - July/August 2014 - 19
IBM Systems Magazine, Mainframe - July/August 2014 - Currents: As data consumption expands, information protection policies must be put in place
IBM Systems Magazine, Mainframe - July/August 2014 - 21
IBM Systems Magazine, Mainframe - July/August 2014 - 22
IBM Systems Magazine, Mainframe - July/August 2014 - 23
IBM Systems Magazine, Mainframe - July/August 2014 - Case Study: Credit Where Credit's Due: Isracard Group devises a novel way to verify its system integrity before disaster occurs
IBM Systems Magazine, Mainframe - July/August 2014 - 25
IBM Systems Magazine, Mainframe - July/August 2014 - 26
IBM Systems Magazine, Mainframe - July/August 2014 - 27
IBM Systems Magazine, Mainframe - July/August 2014 - 28
IBM Systems Magazine, Mainframe - July/August 2014 - 29
IBM Systems Magazine, Mainframe - July/August 2014 - Cover Story: A Secure Fortress: The mainframe delivers the reliability, safety and cost-effectiveness your IT shop needs
IBM Systems Magazine, Mainframe - July/August 2014 - 31
IBM Systems Magazine, Mainframe - July/August 2014 - 32
IBM Systems Magazine, Mainframe - July/August 2014 - 33
IBM Systems Magazine, Mainframe - July/August 2014 - Feature: Be Proactive in Risk Management: Protecting data is crucial as your business connects in ever-increasing ways along the access superhighway
IBM Systems Magazine, Mainframe - July/August 2014 - 35
IBM Systems Magazine, Mainframe - July/August 2014 - 36
IBM Systems Magazine, Mainframe - July/August 2014 - 37
IBM Systems Magazine, Mainframe - July/August 2014 - Feature: Being Risk-Aware: New IBM and Ponemon study examines the economics of IT risk and reputation
IBM Systems Magazine, Mainframe - July/August 2014 - 39
IBM Systems Magazine, Mainframe - July/August 2014 - 40
IBM Systems Magazine, Mainframe - July/August 2014 - 41
IBM Systems Magazine, Mainframe - July/August 2014 - 42
IBM Systems Magazine, Mainframe - July/August 2014 - 43
IBM Systems Magazine, Mainframe - July/August 2014 - Administrator: Active/Active Sites helps distribute workloads during outages
IBM Systems Magazine, Mainframe - July/August 2014 - 45
IBM Systems Magazine, Mainframe - July/August 2014 - 46
IBM Systems Magazine, Mainframe - July/August 2014 - 47
IBM Systems Magazine, Mainframe - July/August 2014 - Tech Corner: A point-in-time tool, Runtime Diagnostics can find issues in a pinch
IBM Systems Magazine, Mainframe - July/August 2014 - 49
IBM Systems Magazine, Mainframe - July/August 2014 - 50
IBM Systems Magazine, Mainframe - July/August 2014 - 51
IBM Systems Magazine, Mainframe - July/August 2014 - Solutions: Reflection 2014; CA Chorus; VFTP 3.0; Lifecycle Manager; STEPLIB-Rx; Ivory VisualConnect; Mainframe Abend Assist; Linux Enterprise Server Starter System for System z
IBM Systems Magazine, Mainframe - July/August 2014 - 53
IBM Systems Magazine, Mainframe - July/August 2014 - 54
IBM Systems Magazine, Mainframe - July/August 2014 - 55
IBM Systems Magazine, Mainframe - July/August 2014 - Stop Run: Together, IBM executives Pat Toole Jr. and Pat Toole St. bring more than half a century of dedication to the company
IBM Systems Magazine, Mainframe - July/August 2014 - Cover3
IBM Systems Magazine, Mainframe - July/August 2014 - Cover4
IBM Systems Magazine, Mainframe - July/August 2014 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - July/August 2014 - 2014 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - July/August 2014 - SE2
IBM Systems Magazine, Mainframe - July/August 2014 - SE3
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