IBM Systems Magazine, Mainframe - July/August 2014 - 10

TECHBITS
IBM is looking to transform the consumer onlineshopping experience through a new Watsonpowered app, Fluid Expert Shopper (XPS), made
with partner Fluid Inc. With XPS, consumers can
ask questions usually directed at in-store sales
associates and receive personalized advice.
Watson participates in real-time conversations,
learns from consumer responses and tailors its
suggestions. As it understands the context of
the users' questions, Watson will continuously
learn about consumers' needs based on
the information they share. When complete,
the app will draw on data that includes the
brand's product information, user reviews and
online expert publications to provide informed
recommendations.
SOURCE: IBM.COM

Michael Rhodin, senior VP,
IBM Watson Group explores
the XPS app with Brooke
Aguilar, VP, IBM Global Business Development.

Turn Off Your Credit Card
OnDot Systems recently unveiled Card Control, an app that
acts like a remote control for credit, debit and prepaid cards.
Going beyond other security apps, Card Control lets card
owners turn their cards on and off, set spending limits and
disable charges from certain types of merchants. A user can
sync the app with a phone's GPS, allowing it to alert them of
fraud if the card is lost and someone tries to use it a few miles
away, for example. No external hardware or special credit cards
are required. The app is currently being sold directly to banks
and credit card processors, and in its pilot program with Lone
Star National Bank in Texas, fraud expenses fell by 60 percent.
SOURCE: WIRED.COM

Pop! Goes the Message
Bristol University scientists have developed a system for
projecting images onto bubbles that release a scent when
popped. Named SensaBubble, it's described as a "chronosensory mid-air display system." Bubbles of various sizes
are created and then tracked so text or images can be
projected on them. When a bubble bursts, the message
or image disappears, but a lingering scent is released.
The team envisions SensaBubble being used in several
industries, from education to shopping malls, where
interest has already been expressed. The product was first
unveiled at Toronto's CHI2014 in April.
SOURCE: BBC.COM

10 // JULY/AUGUST 2014 ibmsystemsmag.com

PHOTO COURTESY OF IBM

Watson: Your
Personal Shopper


http://www.IBM.COM http://www.WIRED.COM http://www.BBC.COM http://www.ibmsystemsmag.com

IBM Systems Magazine, Mainframe - July/August 2014

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - July/August 2014

Table of Contents
Editor's Desk: Protecting information
IBM Perspective: Sunny outlook on the mainframe
Techbits: Watson: your personal shopper
Infographic: How the mainframe changed our world
Partner PoV: ISVs can help mainframe customers keep up with a rapidly evolving environment
Focus on Storage: IBM FlashSystem addresses storage and application performance issues
Currents: As data consumption expands, information protection policies must be put in place
Case Study: Credit Where Credit's Due: Isracard Group devises a novel way to verify its system integrity before disaster occurs
Cover Story: A Secure Fortress: The mainframe delivers the reliability, safety and cost-effectiveness your IT shop needs
Feature: Be Proactive in Risk Management: Protecting data is crucial as your business connects in ever-increasing ways along the access superhighway
Feature: Being Risk-Aware: New IBM and Ponemon study examines the economics of IT risk and reputation
Administrator: Active/Active Sites helps distribute workloads during outages
Tech Corner: A point-in-time tool, Runtime Diagnostics can find issues in a pinch
Solutions: Reflection 2014; CA Chorus; VFTP 3.0; Lifecycle Manager; STEPLIB-Rx; Ivory VisualConnect; Mainframe Abend Assist; Linux Enterprise Server Starter System for System z
Stop Run: Together, IBM executives Pat Toole Jr. and Pat Toole St. bring more than half a century of dedication to the company
Reference Point - Global Events, Education, Resources for Mainframe
2014 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - July/August 2014 - Intro
IBM Systems Magazine, Mainframe - July/August 2014 - Cover1
IBM Systems Magazine, Mainframe - July/August 2014 - Cover2
IBM Systems Magazine, Mainframe - July/August 2014 - 1
IBM Systems Magazine, Mainframe - July/August 2014 - Table of Contents
IBM Systems Magazine, Mainframe - July/August 2014 - 3
IBM Systems Magazine, Mainframe - July/August 2014 - 4
IBM Systems Magazine, Mainframe - July/August 2014 - 5
IBM Systems Magazine, Mainframe - July/August 2014 - Editor's Desk: Protecting information
IBM Systems Magazine, Mainframe - July/August 2014 - 7
IBM Systems Magazine, Mainframe - July/August 2014 - IBM Perspective: Sunny outlook on the mainframe
IBM Systems Magazine, Mainframe - July/August 2014 - 9
IBM Systems Magazine, Mainframe - July/August 2014 - Techbits: Watson: your personal shopper
IBM Systems Magazine, Mainframe - July/August 2014 - 11
IBM Systems Magazine, Mainframe - July/August 2014 - Infographic: How the mainframe changed our world
IBM Systems Magazine, Mainframe - July/August 2014 - 13
IBM Systems Magazine, Mainframe - July/August 2014 - Partner PoV: ISVs can help mainframe customers keep up with a rapidly evolving environment
IBM Systems Magazine, Mainframe - July/August 2014 - 15
IBM Systems Magazine, Mainframe - July/August 2014 - Focus on Storage: IBM FlashSystem addresses storage and application performance issues
IBM Systems Magazine, Mainframe - July/August 2014 - 17
IBM Systems Magazine, Mainframe - July/August 2014 - 18
IBM Systems Magazine, Mainframe - July/August 2014 - 19
IBM Systems Magazine, Mainframe - July/August 2014 - Currents: As data consumption expands, information protection policies must be put in place
IBM Systems Magazine, Mainframe - July/August 2014 - 21
IBM Systems Magazine, Mainframe - July/August 2014 - 22
IBM Systems Magazine, Mainframe - July/August 2014 - 23
IBM Systems Magazine, Mainframe - July/August 2014 - Case Study: Credit Where Credit's Due: Isracard Group devises a novel way to verify its system integrity before disaster occurs
IBM Systems Magazine, Mainframe - July/August 2014 - 25
IBM Systems Magazine, Mainframe - July/August 2014 - 26
IBM Systems Magazine, Mainframe - July/August 2014 - 27
IBM Systems Magazine, Mainframe - July/August 2014 - 28
IBM Systems Magazine, Mainframe - July/August 2014 - 29
IBM Systems Magazine, Mainframe - July/August 2014 - Cover Story: A Secure Fortress: The mainframe delivers the reliability, safety and cost-effectiveness your IT shop needs
IBM Systems Magazine, Mainframe - July/August 2014 - 31
IBM Systems Magazine, Mainframe - July/August 2014 - 32
IBM Systems Magazine, Mainframe - July/August 2014 - 33
IBM Systems Magazine, Mainframe - July/August 2014 - Feature: Be Proactive in Risk Management: Protecting data is crucial as your business connects in ever-increasing ways along the access superhighway
IBM Systems Magazine, Mainframe - July/August 2014 - 35
IBM Systems Magazine, Mainframe - July/August 2014 - 36
IBM Systems Magazine, Mainframe - July/August 2014 - 37
IBM Systems Magazine, Mainframe - July/August 2014 - Feature: Being Risk-Aware: New IBM and Ponemon study examines the economics of IT risk and reputation
IBM Systems Magazine, Mainframe - July/August 2014 - 39
IBM Systems Magazine, Mainframe - July/August 2014 - 40
IBM Systems Magazine, Mainframe - July/August 2014 - 41
IBM Systems Magazine, Mainframe - July/August 2014 - 42
IBM Systems Magazine, Mainframe - July/August 2014 - 43
IBM Systems Magazine, Mainframe - July/August 2014 - Administrator: Active/Active Sites helps distribute workloads during outages
IBM Systems Magazine, Mainframe - July/August 2014 - 45
IBM Systems Magazine, Mainframe - July/August 2014 - 46
IBM Systems Magazine, Mainframe - July/August 2014 - 47
IBM Systems Magazine, Mainframe - July/August 2014 - Tech Corner: A point-in-time tool, Runtime Diagnostics can find issues in a pinch
IBM Systems Magazine, Mainframe - July/August 2014 - 49
IBM Systems Magazine, Mainframe - July/August 2014 - 50
IBM Systems Magazine, Mainframe - July/August 2014 - 51
IBM Systems Magazine, Mainframe - July/August 2014 - Solutions: Reflection 2014; CA Chorus; VFTP 3.0; Lifecycle Manager; STEPLIB-Rx; Ivory VisualConnect; Mainframe Abend Assist; Linux Enterprise Server Starter System for System z
IBM Systems Magazine, Mainframe - July/August 2014 - 53
IBM Systems Magazine, Mainframe - July/August 2014 - 54
IBM Systems Magazine, Mainframe - July/August 2014 - 55
IBM Systems Magazine, Mainframe - July/August 2014 - Stop Run: Together, IBM executives Pat Toole Jr. and Pat Toole St. bring more than half a century of dedication to the company
IBM Systems Magazine, Mainframe - July/August 2014 - Cover3
IBM Systems Magazine, Mainframe - July/August 2014 - Cover4
IBM Systems Magazine, Mainframe - July/August 2014 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - July/August 2014 - 2014 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - July/August 2014 - SE2
IBM Systems Magazine, Mainframe - July/August 2014 - SE3
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