IBM Systems Magazine, Mainframe - November/December 2013 - 28

Teach the mainframe to predict the future
using analytics and automation
"Y 0AUL $I-ARZIO s )LLUSTRATION BY (ARRY #AMPBELL
ow do you identify which
clients are poised to leave
for a competitor and preemptively extend just the right
retention offer? How do you
predict, with a high degree of
certainty, if the loan you're about
to write will eventually default or
if the payment request you just
received is likely to be fraudulent?
If your answer to such questions
is rooted in traditional business
intelligence reporting-or worse,
you find them unanswerable-
your company is at a distinct
and measureable competitive
disadvantage.
This fact was demonstrated
in "Outperforming in a DataRich, Hyper-Connected World,"
a joint study of more than 1,100
executives worldwide, conducted
by the IBM Center for Applied
Insights in cooperation with the
Economist Intelligence Unit and
the IBM Institute of Business
Value. The 2012 report showed
that leaders in the advanced
analysis of data patterns for

H

predicting future outcomes
outperform their peers in several
meaningful measurements:
Ā
à ÃÃũŮÃWLPHVÃWKHÃUHYHQXHÃJURZWK
Ā7
à ÃÃà ZLFHÃWKHÃHDUQLQJVÃEHIRUHÃ
interest, taxes, depreciation and
amortization (EBITDA)
ĀÃÃŪŭÃWLPHVÃWKHÃVWRFNÃSULFHÃ
à Ã
appreciation
Analytics is no longer just
a tool for improving business
efficiency; predictive business
analytics is quickly becoming a
means for top-line growth and
bottom-line savings. What does
it take to turn your business
systems into predictive decision
management systems? Perhaps
more importantly, what are the
implications for your existing
infrastructure?

Not All Decisions
Are Created Equal
In "Decision Management
Systems: A Practical Guide
to Using Business Rules and

28 // NOVEMBER/DECEMBER 2013 ibmsystemsmag.com

Predictive Analytics," author
James Taylor, CEO of Decision
Management Solutions, outlines
four principles that address the
characteristic capabilities of a
decision management system-
which is an agile, analytic and
adaptive system focused on the
automation of decisions.
From an infrastructure
perspective, Taylor's first
principle-begin with the decision
in mind-is probably the most
important. Considering that
typical business systems are
designed to handle repetitive
tasks, he argues the best outcome
is usually achieved by focusing
on automating business decisions
that are repeatable by nature.
Decisions that are mainly of a
strategic nature-those typically
made by executive management to
establish and maintain the overall
direction of an organization-
aren't good candidates for
automation. Although high in
value, they're usually ad hoc, oneoff decisions that aren't repeatable.


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IBM Systems Magazine, Mainframe - November/December 2013

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - November/December 2013

Table of Contents
Editor's Desk: On the road with analytics
IBM Perspective: Extending IBM's commitment to big data and analytics
Trends: IBM Capacity Management Analytics for zEnterprise cost-effectively ensures optimal performance
IT Today: IBM DB2 Analytics Accelerator V4.1 expands the value of high-performance analytics
Case Study: The State of Consolidation: Oklahoma improves service levels by consolidating its IT on zEC12
Cover Story: Big Data's Big Impact: zEnterprise hybrid technology helps redefine business analytics
Feature: The System z Crystal Ball?: Teach the mainframe to predict the future using analytics and automation
Tech Corner: Alternative metrics deliver a more complete view of hardware for server RFPs
Administrator: QMF extends its analytics capabilities to help meet the demands of big data and mobile
Solutions: TestBase; Vanguard Offline
Stop Run: Historic property has much to teach retired IBMer
Reference Point - Global Events, Education, Resources for Mainframe
2014 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - November/December 2013 - Intro
IBM Systems Magazine, Mainframe - November/December 2013 - Cover1
IBM Systems Magazine, Mainframe - November/December 2013 - Cover2
IBM Systems Magazine, Mainframe - November/December 2013 - 1
IBM Systems Magazine, Mainframe - November/December 2013 - Table of Contents
IBM Systems Magazine, Mainframe - November/December 2013 - 3
IBM Systems Magazine, Mainframe - November/December 2013 - 4
IBM Systems Magazine, Mainframe - November/December 2013 - 5
IBM Systems Magazine, Mainframe - November/December 2013 - Editor's Desk: On the road with analytics
IBM Systems Magazine, Mainframe - November/December 2013 - 7
IBM Systems Magazine, Mainframe - November/December 2013 - IBM Perspective: Extending IBM's commitment to big data and analytics
IBM Systems Magazine, Mainframe - November/December 2013 - 9
IBM Systems Magazine, Mainframe - November/December 2013 - Trends: IBM Capacity Management Analytics for zEnterprise cost-effectively ensures optimal performance
IBM Systems Magazine, Mainframe - November/December 2013 - 11
IBM Systems Magazine, Mainframe - November/December 2013 - 12
IBM Systems Magazine, Mainframe - November/December 2013 - 13
IBM Systems Magazine, Mainframe - November/December 2013 - IT Today: IBM DB2 Analytics Accelerator V4.1 expands the value of high-performance analytics
IBM Systems Magazine, Mainframe - November/December 2013 - 15
IBM Systems Magazine, Mainframe - November/December 2013 - 16
IBM Systems Magazine, Mainframe - November/December 2013 - 17
IBM Systems Magazine, Mainframe - November/December 2013 - Case Study: The State of Consolidation: Oklahoma improves service levels by consolidating its IT on zEC12
IBM Systems Magazine, Mainframe - November/December 2013 - 19
IBM Systems Magazine, Mainframe - November/December 2013 - 20
IBM Systems Magazine, Mainframe - November/December 2013 - 21
IBM Systems Magazine, Mainframe - November/December 2013 - Cover Story: Big Data's Big Impact: zEnterprise hybrid technology helps redefine business analytics
IBM Systems Magazine, Mainframe - November/December 2013 - 23
IBM Systems Magazine, Mainframe - November/December 2013 - 24
IBM Systems Magazine, Mainframe - November/December 2013 - 25
IBM Systems Magazine, Mainframe - November/December 2013 - 26
IBM Systems Magazine, Mainframe - November/December 2013 - 27
IBM Systems Magazine, Mainframe - November/December 2013 - Feature: The System z Crystal Ball?: Teach the mainframe to predict the future using analytics and automation
IBM Systems Magazine, Mainframe - November/December 2013 - 29
IBM Systems Magazine, Mainframe - November/December 2013 - 30
IBM Systems Magazine, Mainframe - November/December 2013 - 31
IBM Systems Magazine, Mainframe - November/December 2013 - Tech Corner: Alternative metrics deliver a more complete view of hardware for server RFPs
IBM Systems Magazine, Mainframe - November/December 2013 - 33
IBM Systems Magazine, Mainframe - November/December 2013 - 34
IBM Systems Magazine, Mainframe - November/December 2013 - 35
IBM Systems Magazine, Mainframe - November/December 2013 - Administrator: QMF extends its analytics capabilities to help meet the demands of big data and mobile
IBM Systems Magazine, Mainframe - November/December 2013 - 37
IBM Systems Magazine, Mainframe - November/December 2013 - 38
IBM Systems Magazine, Mainframe - November/December 2013 - Solutions: TestBase; Vanguard Offline
IBM Systems Magazine, Mainframe - November/December 2013 - Stop Run: Historic property has much to teach retired IBMer
IBM Systems Magazine, Mainframe - November/December 2013 - Cover3
IBM Systems Magazine, Mainframe - November/December 2013 - Cover4
IBM Systems Magazine, Mainframe - November/December 2013 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe - November/December 2013 - 2014 Mainframe Solutions Edition Product Index
IBM Systems Magazine, Mainframe - November/December 2013 - SE2
IBM Systems Magazine, Mainframe - November/December 2013 - SE3
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