IBM Systems Magazine, Mainframe - July/August 2013 - (Page 6)

PUBLISHER’S DESK By Design PHOTOGRAPH BY CRAIG BARES D esign strategist Robert L. Peters once said, “Design is the application of intent—the opposite of happenstance and an antidote to accident.” It’s no accident that design is important at IBM Systems Magazine. It always has been. We spend a significant amount of time thinking about the way our products should appear. However, the objective of our design is rarely “look at me.” When we sit down and think about design, we’re almost always discussing how it can effectively communicate a specific message. When we’re designing a trade show booth, we know we have about five  seconds for a passing attendee to recognize who we are, so the aesthetic design of the booth must “say” magazine. When designing our website, we made sure the aesthetic not only supported the design displayed in the magazine but also assisted visitors in navigating to relevant content. The July/August issue is the debut of our magazine redesign. The pages of the magazine are cleaner, easier to read and more navigable, while the updated approach does a more efficient job of highlighting photos and graphics. I am proud of the work our design and editorial departments have done to bring this new design to the table. As a magazine team, we hope you enjoy the new look and find it a more pleasurable read. I am particularly proud of our design and edit teams because in addition to the redesign, they’ve been working on an iPad app for IBM Systems Magazine, Mainframe edition. It will debut in September. I’ve flipped through the prototype— it’s pretty cool and provides us one more way to deliver the magazine to readers. Look for more details on the iPad app in the coming months. In terms of IBM System z* technology, the mainframe is designed for reliability, availability, security and virtualization, as this issue demonstrates. Those virtualization capabilities have been exploited by countless organizations who have implemented Linux* on System z to consolidate workloads for greater efficiency. This issue focuses on the benefits of Linux consolidation, citing real-world examples in our cover story on page 22 and the “Making a Splash” feature on page 28. The latter focuses on two Brazilian firms—Sicoob and Algar Telecom—both of which gained improved business performance and reduced IT costs by consolidating workloads on the new Linux on System z platforms. It all shows the essential role innovative design plays in delivering results—whether it’s business results or magazine content. Doug Rock, Publisher CONTRIBUTORS R Viktor Koen R Lars Marowsky-Brée Viktor Koen, illustrator for the cover story on page 22, has a bachelor’s degree from Jerusalem’s Bezalel Academy of Arts & Design and a Master of Fine Arts degree with honors from New York’s School of Visual Arts, where he currently teaches. He is a regular contributor to The New York Times, The Wall Street Journal and Nature magazine. The author of this issue’s Partner PoV on page 14, Lars Marowsky-Brée has a sizable sword and knife collection. The centerpiece is a custom-forged matching set of Japanese swords, also known as a daisho. Like Marowsky-Brée himself, the swords are dressed all in black. To the nth degree 6 // JULY/AUGUST 2013 A cut above

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - July/August 2013

Table of Contents
Publisher's Desk: By design
IBM Perspective: Ongoing innovation on IBM System z
IT Today: Economics and performance make Linux on System z the clear choice
Partner PoV: Linux and open-source HA build on mainframe's strengths
Trends: New DataPower appliance for IMS rapidly transforms data for cloud and mobile apps
Cover Story: The Next Evolution of Linux on System z: The benefits of this technological synergy continue to advance
Feature: Making a Splash: Linux consolidation helps System z forge inroads in new markets
Feature: Software-Defined Environments Make Computing Smarter: By adding intelligence to the IT infrastructure, enterprises become responsive and flexible, an interview with IBM's Arvind Krishna
Tech Corner: In addition to high performance, System z processors are designed to be reliable
Administrator: System z innovations automatically define configurations for greater availability
Solutions: Compuware Workbench; ThruPut Manager AE+
Advertiser Index
Stop Run: Kochishan challenges misconceptions about polka—and the mainframe
Reference Point - Global Events, Education, Resources for Mainframe
2013 Mainframe Buyer's Guide Index

IBM Systems Magazine, Mainframe - July/August 2013