IBM Systems Magazine, Mainframe Edition - March/April 2013 - Cover3

MIDSIZE BUSINESSES ARE THE ENGINES OF A SMARTER PLANET

FROM LIMITED I.T. RESOURCES
TO UNLIMITED POTENTIAL.
FOR MIDSIZE BUSINESSES,
A REDEFINING MOMENT.

In the past, midsize
organizations with big ideas
were constrained by limited
IT resources. Not anymore.
With the arrival of scalable,
affordable cloud computing,
sophisticated ideas for new
products no longer languish.
Personalized customer
service generates incremental
sales. And new, revenue-rich
markets are being created
every day.

92%

REINVENT WITHOUT
REINVESTING IN I.T.

92% of midsize
companies say they
will invest in the
cloud within the
next 36 months.*

Scale Flexibly

Reduce Fixed Costs

LINK wanted a faster, more
accurate way to measure
consumer sentiment.
Working with a powerful
facial recognition solution
created by IBM Business
Partner nViso in the IBM
™
SmartCloud, LINK is
now capturing respondent
reactions to marketing
messages in real time, via
home webcams. Scores are
generated every second for
7 emotions. And LINK gets
its results up to 90% faster.

Speed Innovations
to Market

It’s shaking up industries and
providing new opportunities
for new players, with many
pioneering midsize businesses
once again leading the way.
Consider: 92% of midsize
companies say they will pilot
or adopt a cloud solution
within the next 36 months.

What can the cloud do
for your midsize business?

Progressive companies like
LINK Institute, the Swiss
consumer research firm with
110 employees, are doing it
right now.

“We can assess
a consumer’s
emotive response
more accurately.”
— Tim Llewellynn,
nViso CEO

In the past, a data-rich
solution like LINK’s would
have been impractical for a
midsize company. But in the
cloud, traditional research is
history. And a new service
has transformed a business.
Get started by learning how
IBM and its Business Partners
are helping midsize businesses
reinvent themselves at
ibm.com/engines/cloud
LET’S BUILD A
SMARTER PLANET.

Extend Collaboration

*2011 IBM Institute for Business Value/Economist Intelligence Unit Cloud-Enabled Business Model Survey. IBM, the IBM logo, ibm.com, IBM SmartCloud, Smarter Planet and the planet icon are trademarks of International
Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2012.


http://www.ibm.com/engines/cloud http://www.ibm.com http://www.ibm.com http://www.ibm.com/legal/copytrade.shtml

IBM Systems Magazine, Mainframe Edition - March/April 2013

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - March/April 2013

Table of Contents
Editor's Desk: Virtual Argument Over Cloud
IBM Perspective: The Perfect IT Combination
Data Display: IBM Mainframe: A Leader in Energy Efficiency
Trends: Batch Modernization Redefines Application Development
IT Today: Running Highly Stacked Workloads on System z Can Greatly Reduce Cost Per Unit of Work
Cover Story: Breaking Through Complexity: IBM Entry Cloud Configuration for SAP Solutions bring simplicity and efficiency
Feature: Reach Cloud's Potential: Build your IT environment with IBM zEnterprise and SmartCloud
Tech Corner: System z Virtualization Environment Provides Far Lower TCA Than Its Intel Alternative
Solutions: CA Database Management Solutions for DB2 for z/OS, and CA Mainframe Chorus; Attachmate Reflection 2011 R3; PerfTechPro for z/OS; Compuware APM for Mainframe
Advertisers Index
Stop Run
Reference Point - Global Events, Education, Resources for Mainframe
Special Report: Mobile Mainframe
2013 Mainframe Buyer's Guide Index
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Intro
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Cover1
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Cover2
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 1
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Table of Contents
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 3
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 4
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 5
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Editor's Desk: Virtual Argument Over Cloud
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 7
IBM Systems Magazine, Mainframe Edition - March/April 2013 - IBM Perspective: The Perfect IT Combination
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 9
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Data Display: IBM Mainframe: A Leader in Energy Efficiency
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 11
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Trends: Batch Modernization Redefines Application Development
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 13
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 14
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 15
IBM Systems Magazine, Mainframe Edition - March/April 2013 - IT Today: Running Highly Stacked Workloads on System z Can Greatly Reduce Cost Per Unit of Work
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 17
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 18
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 19
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Cover Story: Breaking Through Complexity: IBM Entry Cloud Configuration for SAP Solutions bring simplicity and efficiency
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 21
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 22
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 23
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 24
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 25
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Feature: Reach Cloud's Potential: Build your IT environment with IBM zEnterprise and SmartCloud
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 27
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 28
IBM Systems Magazine, Mainframe Edition - March/April 2013 - BB1
IBM Systems Magazine, Mainframe Edition - March/April 2013 - BB2
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 29
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 30
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 31
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Tech Corner: System z Virtualization Environment Provides Far Lower TCA Than Its Intel Alternative
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 33
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 34
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 35
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 36
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 37
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Solutions: CA Database Management Solutions for DB2 for z/OS, and CA Mainframe Chorus; Attachmate Reflection 2011 R3; PerfTechPro for z/OS; Compuware APM for Mainframe
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Advertisers Index
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Stop Run
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Cover3
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Cover4
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Reference Point - Global Events, Education, Resources for Mainframe
IBM Systems Magazine, Mainframe Edition - March/April 2013 - RF2
IBM Systems Magazine, Mainframe Edition - March/April 2013 - Special Report: Mobile Mainframe
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS2
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS3
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS4
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS5
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS6
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS7
IBM Systems Magazine, Mainframe Edition - March/April 2013 - MS8
IBM Systems Magazine, Mainframe Edition - March/April 2013 - 2013 Mainframe Buyer's Guide Index
IBM Systems Magazine, Mainframe Edition - March/April 2013 - BG2
IBM Systems Magazine, Mainframe Edition - March/April 2013 - BG3
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