IBM Systems Magazine, Mainframe Edition - November/December 2012 - S22

ONWARD

Big Data Brings Big Insights
BUSINESS ANALYTICS AND NATURAL LANGUAGE CAPABILITIES ALLOW ENTERPRISES TO TURN BIG DATA INTO DEEP INSIGHT BY KRISTIN LEWOTSKY
magine a small town doctor seeing a first-grader with asthma. She treats the disease the same way she always has— with steroids and inhalers. Except this time the symptoms are not caused by asthma but by toxocariasis, an obscure parasitic infection that can cause epilepsy, heart inflammation, blindness and even death. Now imagine that same doctor logs on to a remote server that hosts a single repository of data on the health and treatment of billions of patients around the world. The system correlates the patient’s symptoms with input from journal articles, medical records from around the world and a parasitic diseases forum to correctly diagnose the illness. After treatment with a targeted course of medication, An estimated 58 percent of CEOs identify innovation as a primary driver for growth and success. Big data— or, more importantly, the ability to extract insights from big data—can put your enterprise on the road to innovation. “People tend to think of big data as a nice mathematical construct, as something very, very abstract but it’s not,” says Bernard Meyerson, vice president of Innovation at IBM. “Big data is real, it’s tangible.” Until recently, however, there hasn’t been a major focus on big data’s consumability. That’s in the process of changing, courtesy of IBM.

I

the child recovers. Pie in the sky? No, it’s technology available today, courtesy of expert integrated systems like IBM PureSystems* servers. We’re in the midst of a data explosion. The global population generates petabytes of data every day. Roughly 90 percent of existing data was generated just in the last two years. And it’s not all business information like financial records and cellphone usage stored in tidy databases. Much of it is unstructured data ranging from emails and text messages to online reviews and postings on social media sites like Facebook and Pinterest. With the number of social network users at around 1.4 billion and growing, the flood shows no signs of abating. Forget about the age of information, this is the age of data—big data.

Ready for Prime Time
It’s tempting to use the analogy of finding a needle in a haystack for big data analytics, but that implies you’ve got a pile of data and need to find one critical piece. That’s really not the case. What’s important is to deliver insights based on the synthesis of data from various sources. It’s

22 // Smarter Computing Magazine // October 2012

ILLUSTRATION BY HEMERA



IBM Systems Magazine, Mainframe Edition - November/December 2012

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2012

IBM Systems Magazine, Mainframe Edition - November/December 2012
Table of Contents
Editor's Desk: Been There, Done That
IBM Perspective: Not All Clouds Are Designed Equal
Insider: What's Really Driving Peak CPU Usage?
Focus on Storage: The DS8870 Provides up to Three Times the Performance of Its Predecessor
Case Study: A Capital Investment: DTCC implements tools to ensure its networking infrastructure is ready for anything
Cover Story: A Clear Vision for Cloud: System z GM Doug Balog on why zEnterprise provides a firm foundation for a secure cloud
Feature: Overcoming Cloud Obstacles: The benefits far outweigh the challenges associated with cloud integration
Tech Corner: From Silicon to Architecture, zEC12 Innovations Push the Envelope
Administrator: IBM zAware Extends z/OS Resilience to Another Level
Solutions: Attach Facility; DataSniff; AutoPilot; Eclipse; Correlog Enterprise Server 5.1
Advertisers Index
Stop Run: IBM Distinguished Engineer Joe Temple Reflects on His Juggling Past
Reference Point - Global Events, Education, Resources for Power Systems
Smarter Computing
2013 Mainframe Buyer's Guide Index
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Intro
IBM Systems Magazine, Mainframe Edition - November/December 2012 - IBM Systems Magazine, Mainframe Edition - November/December 2012
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Cover2
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 1
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Table of Contents
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 3
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 4
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 5
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Editor's Desk: Been There, Done That
IBM Systems Magazine, Mainframe Edition - November/December 2012 - IBM Perspective: Not All Clouds Are Designed Equal
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Insider: What's Really Driving Peak CPU Usage?
IBM Systems Magazine, Mainframe Edition - November/December 2012 - BB1
IBM Systems Magazine, Mainframe Edition - November/December 2012 - BB2
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 9
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 10
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Focus on Storage: The DS8870 Provides up to Three Times the Performance of Its Predecessor
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 12
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 13
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Case Study: A Capital Investment: DTCC implements tools to ensure its networking infrastructure is ready for anything
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 15
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 16
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 17
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 18
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 19
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Cover Story: A Clear Vision for Cloud: System z GM Doug Balog on why zEnterprise provides a firm foundation for a secure cloud
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 21
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 22
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 23
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 24
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 25
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Feature: Overcoming Cloud Obstacles: The benefits far outweigh the challenges associated with cloud integration
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 27
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 28
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 29
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Tech Corner: From Silicon to Architecture, zEC12 Innovations Push the Envelope
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 31
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 32
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 33
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Administrator: IBM zAware Extends z/OS Resilience to Another Level
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 35
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 36
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 37
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Solutions: Attach Facility; DataSniff; AutoPilot; Eclipse; Correlog Enterprise Server 5.1
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Advertisers Index
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Stop Run: IBM Distinguished Engineer Joe Temple Reflects on His Juggling Past
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Cover3
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Cover4
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Reference Point - Global Events, Education, Resources for Power Systems
IBM Systems Magazine, Mainframe Edition - November/December 2012 - RF2
IBM Systems Magazine, Mainframe Edition - November/December 2012 - Smarter Computing
IBM Systems Magazine, Mainframe Edition - November/December 2012 - SC2
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S1
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S2
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S3
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S4
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S5
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S6
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S7
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S8
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S9
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S10
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S11
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S12
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S13
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S14
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S15
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S16
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S17
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S18
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S19
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S20
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S21
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S22
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S23
IBM Systems Magazine, Mainframe Edition - November/December 2012 - S24
IBM Systems Magazine, Mainframe Edition - November/December 2012 - SC3
IBM Systems Magazine, Mainframe Edition - November/December 2012 - SC4
IBM Systems Magazine, Mainframe Edition - November/December 2012 - 2013 Mainframe Buyer's Guide Index
IBM Systems Magazine, Mainframe Edition - November/December 2012 - BG2
IBM Systems Magazine, Mainframe Edition - November/December 2012 - BG3
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