IBM Systems Magazine, Mainframe - July/August 2012 - (Page 6)

Editor’s Desk Inside this month’s issue The Taste of Success Tracy Powell Twice bitten After toiling in a San Antonio savings and loan in the ’80s, Tracy Powell joined the Peace Corps. Two years into a service stint in Honduras, he was bitten by the “photo bug.” Today, the Boston-based editorial photographer—who shot IBM’s David Rhoderick for the Q&A on page 16—still enjoys traveling overseas. He’s putting together a show consisting of photographs from a recent visit to India. PHOTOGRAPH BY TRAVIS ANDERSON CONTRIBUTORS B Joe Temple Generations of jugglers For IBM Distinguished Engineer and Master Inventor Joe Temple, juggling is a family tradition. The Tech Corner author (page 43) learned juggling from his father, also Joe, a former IBM field manager, who learned it from his great uncle, John Nessen, a retired vaudevillian. After college, the younger Temple toured with a local circus troupe and performed a comedic juggling act at nightclubs. Not long after joining IBM, Temple retired from professional juggling. However, father and son came out of retirement in 2009 to perform at a church talent show. 6 J U LY/AU G U S T 2 0 12 eing the first to try something new is never easy. No matter how tempting or tasty a new product looks, prudent people—and children, especially—want to see how others react to it before taking a bite themselves. This reluctance to embrace the unknown played out in the iconic ’70s Life cereal commercial. (For those not old enough to remember it, watch the video at In it, two older boys discuss who will try the new cereal first, before pushing it off to the younger Mikey to see how he likes it. When he rapidly devours the bowl of cereal, they immediately know it must be good and follow suit. Similarly, when IBM began evangelizing the merits of smarter computing and its tenant, IT optimization, some organizations were cautious, taking a wait-and-see approach. But with its own transformation project, IBM took a bite of its own cooking—and liked it. The consolidation of thousands of servers in IBM’s internal data centers has saved the company about $100 million so far. In our cover story, “Internal Transformation” on page 32, we focus on the pivotal role of System z* technology in this ongoing effort. Building on the optimization theme, our Trends article (page 10) outlines the benefits of a zEnterprise* BladeCenter* Extension (zBX) over do-it-yourself, piecemeal projects when it comes to optimizing workloads in a hybrid environment. And we sit down with David Rhoderick, mainframe evangelist with IBM Software Group’s Competitive Project Office, to learn how an accurate total cost of ownership analysis demonstrates mainframe’s true value versus distributed servers. Read about it on page 16. In this issue’s case study on page 26, we see how Shelter Mutual Insurance Co. also underwent its own transformative IT project. The Columbus, Mo., firm migrated multiple Linux* workloads from Intel* servers to a zEnterprise 114 platform, which improved efficiency and enabled the insurer to avoid an expensive data center remodeling project to address server sprawl. When it comes to IT optimization and smarter computing, there’s no need to wait any longer, so grab a spoon and dig in. Mike Westholder, Managing Editor Contact Mike at

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - July/August 2012

Editor's Desk: The Taste of Success
Dashboard: Pay by Phone - Current Conditions - Work Without Boundaries - Digital Personalities
IBM Perspective: The Performance of Many, the Efficiency of One
Trends: Why zBX Outperforms DIY When Deploying a Hybrid Infrastructure
Q&A: Accurate TCO Analysis Demonstrates the True Value of System z
IT Today: IBM's Integrated Solution for System z Streamlines Software Delivery
Case Study: Taking Shelter From the Storm: Shelter Insurance employs a measured approach in adopting Linux on zEnterprise 114
Cover Story: Internal Transformation: System z is at the center of initiative, which has saved the company $100 million so far
Feature: Large Memory Tames Big Data: The System z stack evolves to deliver business value from more memory
Tech Corner: A More Effective Comparison Starts With Relative Capacity
Administrator: JES2 Helps Expedite the Relocation of Data Volumes
Solutions: Double-Take Share 5.0 - Vanguard Security and Compliance Solutions - MegaCryption DB - ASG-TMON for DB2 - Reflection Suite for X - Orchestrated IT
Advertiser's Index
Stop Run: Wreck Diving Brings IBMer Face to Face With Lost History
Reference Point - Global Events, Education, Resources for Mainframe
IB Tape Storage

IBM Systems Magazine, Mainframe - July/August 2012