IBM Systems Magazine, Mainframe Edition - March/April 2012 - 31

A CENTRALIZED BUSINESS ANALYTICS ENVIRONMENT DELIVERS GREATER VALUE

outperform those that don’t. In this report, IBM shares some insights on how enterprises can transform themselves from rearview-mirror-managed companies into forward-looking, highly competitive ones. We have seen steady growth in business analytics over the past few years. But when business leaders turn to their IT departments to build an information systems environment that gives them this “future view,” they are often steered to UNIX* or x86 server solutions, the comfort zone of many IT departments. For enterprises with large databases seeking to provide authorized data access to large user populations, however, the IBM System z* mainframe is a better choice.

The Current Situation Today, many enterprises view business analytics as a point solution to be used by a marketing department to get a better sense of customer requirements, or by financial analysts seeking to improve business performance. What executives at these enterprises need to grasp is that their marketing and finance

departments aren’t the only ones that can benefit from analyzing the data their organizations have collected. Further, these executives fail to realize analytics can have a huge, positive effect on streamlining business process flows. Most business analytics solutions are deployed on a departmental basis. As a result, data is siloed in databases where it can’t be accessed by the extended enterprise, which could benefit from it. Further, departments are deploying their own servers to analyze these databases—an approach that can be costly and inefficient because such servers are often underutilized and expensive to manage.

A Cost-Effective Choice One way to get around the problems related to siloed environments, which lead to data fragmentation and limited user

access, is to build an ecosystem that can manage large database environments while supporting thousands of users. This means using a large server environment that can be tightly coupled at high speed with a data farm. By using this kind of configuration, enterprises can build a centrally managed environment and eliminate major expenses associated with distributed systems and associated databases. At present, two types of systems can support large, user populations and attach at high speed to back-end databases: scale-up UNIX servers and mainframes. Out of these choices, mainframes appear to be winning the battle of superior economics when compared to the high-end UNIX servers. Research conducted by Howard Rubin, founder of Rubin Worldwide, compared the IT infrastructure and associated costs for businesses in various industries. In each

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IBM Systems Magazine, Mainframe Edition - March/April 2012

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - March/April 2012

IBM Systems Magazine, Mainframe Edition - March/April 2012
Table of Contents
Editor’s Desk: Rethinking System z
IBM Perspective: Smarter Computing, Enterprise Modernization and the Mainframe
Insider: Proper Tools Can Bring Flexibility to Application Development
IT Today: Six Things You Didn't Know About the Modern Mainframe
Trends: Seven Reasons IT Projects Fail
Cover Story: Agile Thinking: How to leverage existing technology to gain a competitive advantage
Features: All Together Now: A centralized business analytics environment delivers great value
Improving Upon the Gold Standard: System z pushes the limits of high availability
Tech Corner: Processor Design Innovations Empower the z196
Developer: Accurate Project Scoping Helps Map Out a Faster Route to Success
Solutions/Advertiser's Index: PASSPORT Host Integration Objects - LegaSuite 6
Stop Run: Mainframer Clarence Golson Reflects on a Diverse Career Built on a Single Platform
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Intro
IBM Systems Magazine, Mainframe Edition - March/April 2012 - IBM Systems Magazine, Mainframe Edition - March/April 2012
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Cover2
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 1
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Table of Contents
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 3
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 4
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 5
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Editor’s Desk: Rethinking System z
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 7
IBM Systems Magazine, Mainframe Edition - March/April 2012 - IBM Perspective: Smarter Computing, Enterprise Modernization and the Mainframe
IBM Systems Magazine, Mainframe Edition - March/April 2012 - I1
IBM Systems Magazine, Mainframe Edition - March/April 2012 - I2
IBM Systems Magazine, Mainframe Edition - March/April 2012 - I3
IBM Systems Magazine, Mainframe Edition - March/April 2012 - I4
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 9
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Insider: Proper Tools Can Bring Flexibility to Application Development
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 11
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 12
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 13
IBM Systems Magazine, Mainframe Edition - March/April 2012 - IT Today: Six Things You Didn't Know About the Modern Mainframe
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 15
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 16
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 17
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Trends: Seven Reasons IT Projects Fail
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 19
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 20
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 21
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 22
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 23
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Cover Story: Agile Thinking: How to leverage existing technology to gain a competitive advantage
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 25
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 26
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 27
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 28
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 29
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Features: All Together Now: A centralized business analytics environment delivers great value
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 31
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 32
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 33
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Improving Upon the Gold Standard: System z pushes the limits of high availability
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 35
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 36
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 37
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 38
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 39
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Tech Corner: Processor Design Innovations Empower the z196
IBM Systems Magazine, Mainframe Edition - March/April 2012 - V1
IBM Systems Magazine, Mainframe Edition - March/April 2012 - V2
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 41
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 42
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 43
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Developer: Accurate Project Scoping Helps Map Out a Faster Route to Success
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 45
IBM Systems Magazine, Mainframe Edition - March/April 2012 - 46
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Solutions/Advertiser's Index: PASSPORT Host Integration Objects - LegaSuite 6
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Stop Run: Mainframer Clarence Golson Reflects on a Diverse Career Built on a Single Platform
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Cover3
IBM Systems Magazine, Mainframe Edition - March/April 2012 - Cover4
IBM Systems Magazine, Mainframe Edition - March/April 2012 - RF1
IBM Systems Magazine, Mainframe Edition - March/April 2012 - BG1
IBM Systems Magazine, Mainframe Edition - March/April 2012 - BG2
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