IBM Systems Magazine, Mainframe Edition - January/February 2012 - 21

Reconfiguring the Data Center
IBM is reimagining data centers to make them smarter. Consolidating workloads, redeploying them and deploying new workloads are three ways to leverage optimized systems for smarter computing.

Consolidating Workloads
The first step toward smarter computing for many organizations is through consolidation, to reduce total cost of ownership and better manage data-center complexity. “It’s the best way to start getting the economic benefit from smarter computing,” Brown explains. Distributed environments can be underutilized by as much as 85 percent. Power Systems and System z environments increase utilization to 70 percent and 90 percent, respectively, for workloads running on IBM x86 and UNIX* systems. Having a variety of scale-up servers like Power and System z machines, combined with scale-out servers like IBM BladeCenter* and System x technologies, is an important component of smarter computing. The results can be dramatic. By consolidating workloads, University of Pittsburgh Medical Center (UPMC) not only avoided building a new $80 million data center, but also transitioned existing data-center space to more hospital rooms. The Bank of Russia—which serves the state, the Russian people and private businesses—needed to simplify and consolidate a variety of local payment-processing systems running on more than 200 distributed servers in 74 data centers across 11 time zones. Working with IBM and EC-Leasing, the bank consolidated its entire infrastructure to just four IBM System z9* Enterprise Class mainframes in two data centers.

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he demand for smart, interconnected and portable data is fundamentally reshaping computing and, at its heart, the data center. Working with clients across the globe, IBM had a vision to better leverage knowledge across connections—for example, to connect patients with specialists in other countries or farmers with global markets. But this Smarter Planet* initiative can’t happen within traditional approaches to IT that add sprawl while limiting integration and responsiveness to customer needs. “With IT budgets being essentially flat, there’s no way to keep up with this increasing demand

for data unless we can dramatically change the way IT is designed, built and managed,” says Doug Brown, vice president of Power* and System z* global marketing, IBM. Enter smarter computing. “What smarter computing does is provide the IT infrastructure that enables a smarter planet.” Smarter computing plays to the strengths of IBM’s Power, System z and System x* technologies to handle more data, optimize workloads and run secure, stable virtual environments in which to expand capabilities on the fly. Reconfiguring the data center and leveraging optimized systems are hallmarks of smarter computing, helping IBM clients increase IT capacity and deliver actionable insights from data while holding costs flat.

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IBM Systems Magazine, Mainframe Edition - January/February 2012

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - January/February 2012

IBM Systems Magazine, Mainframe Edition - January/February 2012
Table of Contents
Editor’s Desk: Simplicity Itself
IBM Perspective: The Changing Data Center
Insider: Solve the DevOps Challenge With Orchestrated IT
Q&A: Guru Rao Explains How a Better World Begins With Smarter Computing
Case Study: A Comfortable Place: Furniture Brands rests easier with SecureAgent's backup and recovery solution
Cover Story: Smarter By Design: "That's the way to build capacity and hold costs flat," says IBM VP Doug Brown
Feature: Another Dimension: What sets the zEnterprise environment apart?
Tech Corner: How You Do What You Do When You're a z196 CPU
Tips & Techniques: Virtualization Reshapes How Data Is Stored
Solutions: CA Mainframe Application Turner - M4Workbench Eclipse - Virtual Machine Backup
Resources: Advertisers’ Index
Stop Run: Through Three Generations, One Family's Story Shows That While Technology Has Changed, IBM's Fundamental Mission Hasn't
Reference Point - Global events, Education, Resources of Mainframe
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Intro
IBM Systems Magazine, Mainframe Edition - January/February 2012 - IBM Systems Magazine, Mainframe Edition - January/February 2012
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Cover2
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 1
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Table of Contents
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 3
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 4
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 5
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Editor’s Desk: Simplicity Itself
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 7
IBM Systems Magazine, Mainframe Edition - January/February 2012 - IBM Perspective: The Changing Data Center
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 9
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Insider: Solve the DevOps Challenge With Orchestrated IT
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 11
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 12
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Q&A: Guru Rao Explains How a Better World Begins With Smarter Computing
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 14
IBM Systems Magazine, Mainframe Edition - January/February 2012 - CT1
IBM Systems Magazine, Mainframe Edition - January/February 2012 - CT2
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 15
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Case Study: A Comfortable Place: Furniture Brands rests easier with SecureAgent's backup and recovery solution
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 17
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 18
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 19
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Cover Story: Smarter By Design: "That's the way to build capacity and hold costs flat," says IBM VP Doug Brown
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 21
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 22
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 23
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 24
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 25
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Feature: Another Dimension: What sets the zEnterprise environment apart?
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 27
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 28
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 29
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 30
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Tech Corner: How You Do What You Do When You're a z196 CPU
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 32
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 33
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 34
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 35
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Tips & Techniques: Virtualization Reshapes How Data Is Stored
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 37
IBM Systems Magazine, Mainframe Edition - January/February 2012 - 38
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Resources: Advertisers’ Index
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Stop Run: Through Three Generations, One Family's Story Shows That While Technology Has Changed, IBM's Fundamental Mission Hasn't
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Cover3
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Cover4
IBM Systems Magazine, Mainframe Edition - January/February 2012 - Reference Point - Global events, Education, Resources of Mainframe
IBM Systems Magazine, Mainframe Edition - January/February 2012 - BG1
IBM Systems Magazine, Mainframe Edition - January/February 2012 - BG2
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