IBM Systems Magazine, Mainframe Edition - November/December 2011 - 25

model that allows them to improve customer loyalty through continuous improvements in service, all the while containing costs to maximize profit. In growth markets like China, India and the African nations, organizations are looking for solutions that offer the ultimate in scalability. Their technology solutions must offer attractive entry-level pricing and the capability to grow with them over time. That way, as the size and volume of transactions increases, and firms develop new lines of business and acquire and deploy new business processes and applications, they can keep a lid on costs and deploy available resources effectively. Imagine the perfect company— one that has the quickness and adaptability of a small business, the drive and ambition of an international conglomerate and the ability to manage costs without compromising customer service. Now imagine that organization with the same dynamic, elastic computing power of some of the world’s largest organizations.

means—getting all of the components right, making the most of the driver’s and team’s talents and the resources available, anticipating the strategy of the other teams and balancing your own strategy in that context.

encourage elasticity in a difficult market and has a better shot at winning.

Like Auto Racing Competing at the front of the field for organizations today is a bit like Formula One auto racing. It’s not just about speed. At its core is a fine-tuned strategy involving tires, pit stops, engine revs, positioning and, of course, understanding the “personality” and characteristics of the track itself. “In some ways, race strategy is the same as chess,” says Ross Brawn, Formula One team principal and the strategist behind most of Michael Schumacher’s 91 victories at Benetton and Ferrari. “You know which direction you want to go in, and then try to be three or four moves ahead to try and outwit the opposition.” For example, a team and driver must calculate how much time a pit stop takes. Accelerating and braking impact the tires, which then need to be changed. A winning strategy is what Formula One

Understanding Market Conditions and Timing Like Formula One, getting a business strategy right is a high-stakes chess game. A savvy leader has to take many factors into account to move ahead in today’s marketplace. Experience, adaptability and maturity are qualities every corporate leader from the C-suite to the general manager wants, whether they’re running a century-old bank or a multimillion-dollar startup. They’re either competing to retain their position as a leader or equipping themselves to attain that position. Consider the F1 car itself. It has speed, horsepower and acceleration capability—packed into a skeletal automotive frame that flexes and moves as it’s commanded. The ability to overtake other contenders is critical, backed up by the strengths of the car. Its transmission, tires and steering, all influence the outcome of a race. How often have we seen the F1 drivers let down by transmission problems or a blown tire?

System z Under the Hood When it comes to competing in a global marketplace, the IBM System z* platform can help solve many of the biggest challenges facing emerging-business CIOs and line-of-business leaders. It has the ability to reduce cost and complexity with end-to-end management, and it allows organizations to deploy applications based on any business objective. Enterprises that embrace the modern mainframe as their strategic platform are positioning themselves for future growth. Adding servers, routers and other IT equipment on a piecemeal basis doesn’t always solve problems, and can actually exacerbate them. Even using virtualization techniques can only go so far in helping clients manage a massive number of servers, routers and other devices. The zEnterprise* System offers a range of solutions that meet the growing needs of the most competitive organizations. The platform is ideal for new workloads such as cloud, analytics and virtualization. With its hybridcomputing capabilities, the zEnterprise System has accelerated the adoption of the platform as a strategic IT resource.

The new System z server will help Comepay manage a predicted threefold increase in transactions from 10,000 to 30,000 per second.

Now move to today’s emerging organization—the one seeking to adapt to changing market conditions. It needs to manage in an environment where the steering might be unpredictable. The adaptable enterprise has the best vehicle and an experienced team and driver. Therefore, it’s nimble enough to

Business applications such as SAP, Oracle and other packaged applications span heterogeneous architectures, devices and appliances. This mix can create issues for IT shops trying to meet business objectives. However, customers are finding System z technology meets a broad range of workloads.

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IBM Systems Magazine, Mainframe Edition - November/December 2011

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2011

IBM Systems Magazine, Mainframe Edition - November/December 2011
Contents
On the Web
Editor’s Desk: Cool Again
Insider: With the Right Strategy and Tools, Businesses Can Capitalize on Big Data
IT Today: New IMS 12 Offers Flexibility and Support for Business Growth
Focus on Storage: IBM Health Checker Adds Features to Maintain Best Practices
Trends: Emerging Enterprises Know System z Can Help Them Compete Globally
Cover Story:The Mainframe is Entering New Markets and Encouraging New Uses
Feature: System z Delivers a Solid Platform for Mission-Critical Business Applications
Feature: Speed and Scalability Give the z196 the Extra Kick to Excel at Any Workload
Developer: While Critical to Success, Project Scoping Is Often Overlooked
Tech Corner: Systems Director SDK Leverages Language-Independent REST
Solutions
Resources: Advertisers’ Index
Stop Run: Miguel Gallego’s Love of Building Things Led Him to a Career as an IMS Enterprise Architect
Reference Point
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Intro
IBM Systems Magazine, Mainframe Edition - November/December 2011 - IBM Systems Magazine, Mainframe Edition - November/December 2011
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover2
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 1
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 2
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 3
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Contents
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 5
IBM Systems Magazine, Mainframe Edition - November/December 2011 - On the Web
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 7
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 8
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 9
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Editor’s Desk: Cool Again
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 11
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Insider: With the Right Strategy and Tools, Businesses Can Capitalize on Big Data
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 13
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 14
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 15
IBM Systems Magazine, Mainframe Edition - November/December 2011 - IT Today: New IMS 12 Offers Flexibility and Support for Business Growth
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 17
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 18
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 19
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Focus on Storage: IBM Health Checker Adds Features to Maintain Best Practices
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 21
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 22
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 23
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Trends: Emerging Enterprises Know System z Can Help Them Compete Globally
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 25
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 26
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 27
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover Story:The Mainframe is Entering New Markets and Encouraging New Uses
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 29
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 30
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 31
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 32
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 33
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Feature: System z Delivers a Solid Platform for Mission-Critical Business Applications
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 35
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 36
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 37
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Feature: Speed and Scalability Give the z196 the Extra Kick to Excel at Any Workload
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 39
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 40
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Developer: While Critical to Success, Project Scoping Is Often Overlooked
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 42
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 43
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Tech Corner: Systems Director SDK Leverages Language-Independent REST
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 45
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 46
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Resources: Advertisers’ Index
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Stop Run: Miguel Gallego’s Love of Building Things Led Him to a Career as an IMS Enterprise Architect
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover3
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover4
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Reference Point
IBM Systems Magazine, Mainframe Edition - November/December 2011 - BG1
IBM Systems Magazine, Mainframe Edition - November/December 2011 - BG2
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