IBM Systems Magazine, Mainframe Edition - November/December 2011 - 13

data will grow to 35 zettabytes (ZB) in 2020, according to IDC predictions, increasing from 0.8 ZB in 2009 for a compound annual growth rate of 44.99. Marketers and organizations can take advantage of reams of data associated with e-commerce, banking, research and social networking. The challenge is actualizing the potential of the buzzword. Your organization knows if it has big data or a big-data problem. The problem would be doing nothing with any of the data you collect except storing it, or anticipating a big-data tsunami and investing in the wondrous tools that every vendor will market your way—without considering the current selection of tools you already have. As a marketer, I want you to buy my latest and greatest software and run it on the zippiest piece of hardware out there. But how do you know if you have enough data for a big-data solution and what should you do to capitalize on transforming that data into actionable information? Why wouldn’t an organization act upon the data collected and transform it into actionable information? Numerous government regulations—in the financial services and pharmaceutical industries for example—require BI from big data. Without acting on your data, you have a big-data problem.

dashboards fosters better decision making enterprisewide. Put big data together with BI and predictive analytics, and organizations can forecast and predict customer behavior to segment markets and precisely tailor inventory distribution, products and services. Ultimately, big-data analytics provides an opportunity for innovation and revenue growth:

hÁThink about the possibilities of real-time location data with regard to pushing coupons or specials to consumers who walk or drive past a retailer’s location. If you’ve purchased an item from Amazon.com,

you’ve experienced the personalized recommendations fueled by its customer data analytics. hÁInsurance companies can analyze the data collected by electronic toll transponders to accurately determine a driver’s speed, location and mileage, and adjust insurance rates accordingly. hÁUtilities are prime candidates to leverage big data. Deployment of smart meters and digital sensors/ controls is leading to a 1,000-fold increase in the volume of grid and metering data flowing into a utility’s IT infrastructure. A full utility big-data analytics solution would

Big Data at Work
U.S. Bank uses IBM hardware and business-intelligence (BI) software to capitalize on the big-data challenge. The company helps small-business clients view their debit and credit card transaction data online and run aggregate reports to track corporate spending. This is possible through the bank’s exclusive dashboard, called ScoreBoard, which presents a customized view of card payment activity along with one-button access to consolidated statements and reports. Customers can review and analyze company credit-card spending on a monthly, quarterly, annual or year-to-date basis. U.S. Bank chose an inherently scalable architecture, which can support large numbers of users—via the Internet—with minimal hardware investments and IT support. “We are promoting the ScoreBoard as one of the tools that will help us boost the number of clients using Internet-banking services to 50 percent of the customer base over time,” explains Robert Kaufman, senior vice president in U.S. Bank’s Payments Solutions division. To accommodate the potential user base of ScoreBoard, U.S. Bank capitalizes on built-in load balancing and failover enhancements, which enable a server to be asleep during off hours to conserve resources and awakened during peak times to preserve performance levels. The solution uses server resources only when accessing or processing data, while other types of BI tools require persistent connections to the reporting server, which consumes valuable resources. Server multithreading permits multiple users to share the same resources, eliminating the risk of overload and allowing for greater concurrency. —A.C.

Big Opportunity Big data and business analytics can create immediate value for an organization. Analytics improves business performance by making data more transparent and measurable while exposing variability and potential issues and opportunities. This transparency through operational or performance management

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IBM Systems Magazine, Mainframe Edition - November/December 2011

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2011

IBM Systems Magazine, Mainframe Edition - November/December 2011
Contents
On the Web
Editor’s Desk: Cool Again
Insider: With the Right Strategy and Tools, Businesses Can Capitalize on Big Data
IT Today: New IMS 12 Offers Flexibility and Support for Business Growth
Focus on Storage: IBM Health Checker Adds Features to Maintain Best Practices
Trends: Emerging Enterprises Know System z Can Help Them Compete Globally
Cover Story:The Mainframe is Entering New Markets and Encouraging New Uses
Feature: System z Delivers a Solid Platform for Mission-Critical Business Applications
Feature: Speed and Scalability Give the z196 the Extra Kick to Excel at Any Workload
Developer: While Critical to Success, Project Scoping Is Often Overlooked
Tech Corner: Systems Director SDK Leverages Language-Independent REST
Solutions
Resources: Advertisers’ Index
Stop Run: Miguel Gallego’s Love of Building Things Led Him to a Career as an IMS Enterprise Architect
Reference Point
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Intro
IBM Systems Magazine, Mainframe Edition - November/December 2011 - IBM Systems Magazine, Mainframe Edition - November/December 2011
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover2
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 1
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 2
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 3
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Contents
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 5
IBM Systems Magazine, Mainframe Edition - November/December 2011 - On the Web
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 7
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 8
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 9
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Editor’s Desk: Cool Again
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 11
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Insider: With the Right Strategy and Tools, Businesses Can Capitalize on Big Data
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 13
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 14
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 15
IBM Systems Magazine, Mainframe Edition - November/December 2011 - IT Today: New IMS 12 Offers Flexibility and Support for Business Growth
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 17
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 18
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 19
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Focus on Storage: IBM Health Checker Adds Features to Maintain Best Practices
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 21
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 22
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 23
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Trends: Emerging Enterprises Know System z Can Help Them Compete Globally
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 25
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 26
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 27
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover Story:The Mainframe is Entering New Markets and Encouraging New Uses
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 29
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 30
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 31
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 32
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 33
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Feature: System z Delivers a Solid Platform for Mission-Critical Business Applications
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 35
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 36
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 37
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Feature: Speed and Scalability Give the z196 the Extra Kick to Excel at Any Workload
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 39
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 40
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Developer: While Critical to Success, Project Scoping Is Often Overlooked
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 42
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 43
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Tech Corner: Systems Director SDK Leverages Language-Independent REST
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 45
IBM Systems Magazine, Mainframe Edition - November/December 2011 - 46
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Resources: Advertisers’ Index
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Stop Run: Miguel Gallego’s Love of Building Things Led Him to a Career as an IMS Enterprise Architect
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover3
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Cover4
IBM Systems Magazine, Mainframe Edition - November/December 2011 - Reference Point
IBM Systems Magazine, Mainframe Edition - November/December 2011 - BG1
IBM Systems Magazine, Mainframe Edition - November/December 2011 - BG2
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