IBM Systems Magazine, Mainframe Edition - November/December 2011 - (Page 12)

Insider Insights from the industry The Big Catch With the right strategy and tools, businesses can capitalize on big data By Adam Cohen A s an IT worker and consumer, I’m inundated with buzzwords. Today’s “cloud” is yesterday’s “server farm.” The hot buzzword certain to drive revenue for software, hardware and services vendors is “big data.” It refers to multiple petabytes of data that require ever expanding and more capable databases, data warehouses and servers. Data Explosion Thanks to social-networking sites like Facebook, marketers like me have a true opportunity to learn more about the likes and preferences of potential customers. Leveraging that information is a big data and business intelligence (BI) software opportunity to make an organization more competitive, and optimize operations and performance. Digital While each new technological innovation brings yet another buzzword, in this case there really is a big-data explosion. Enterprises are privy to more and more data with increasing granularity and frequency, capturing customer interactions with personalized demographic data across different environments. This triggers a need for increased storage, analytics, data integration and quality tools. 12 N OV E M B E R / D ECE M B E R 2 011 ILLUSTRATION BY DAN PAGE

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2011

IBM Systems Magazine, Mainframe Edition - November/December 2011
On the Web
Editor’s Desk: Cool Again
Insider: With the Right Strategy and Tools, Businesses Can Capitalize on Big Data
IT Today: New IMS 12 Offers Flexibility and Support for Business Growth
Focus on Storage: IBM Health Checker Adds Features to Maintain Best Practices
Trends: Emerging Enterprises Know System z Can Help Them Compete Globally
Cover Story:The Mainframe is Entering New Markets and Encouraging New Uses
Feature: System z Delivers a Solid Platform for Mission-Critical Business Applications
Feature: Speed and Scalability Give the z196 the Extra Kick to Excel at Any Workload
Developer: While Critical to Success, Project Scoping Is Often Overlooked
Tech Corner: Systems Director SDK Leverages Language-Independent REST
Resources: Advertisers’ Index
Stop Run: Miguel Gallego’s Love of Building Things Led Him to a Career as an IMS Enterprise Architect
Reference Point

IBM Systems Magazine, Mainframe Edition - November/December 2011