IBM Systems Magazine, Mainframe Edition - July/August 2011 - (Page 54)

IBM Perspective Mainframe directions 100 Years of Innovation his is IBM’s centennial year. It’s a significant milestone: No other company in the industry has ever reached it, and few enterprises have existed as long. Why has IBM survived, and thrived, for so many years? Of the many reasons, one stands out: continuous innovation. That’s what founder Thomas Watson Sr. believed would set his company apart. It’s what he wanted to instill in every employee with his famous phrase, ★“THINK*.” One hundred years of innovation have produced a far-reaching record of achievements that go well beyond the technologies and products that most people associate with IBM—things like electronic calculators, ★Selectric typewriters, AS/400* and ★mainframe computers, ★automated test scoring and the ★FORTRAN programming language. Much of the work we’ve done has benefited the world at large in many areas. For example, in 1981 three IBM scientists discovered a process to use the newly-invented ★excimer laser as the foundation for LASIK and PRK eye surgery. In 2005, IBM and the National Geographic Society began gathering human DNA from across the world to examine ancestral roots for the ★Genographic Project, enabling researchers to draw a more complete picture of humanity’s migratory history. IBM has played a key role in space exploration, which in turn has spawned countless innovations in many industries. IBM has been a part of mission-critical systems since the term T “mission critical” was born. Data from the ★Apollo 11 lunar module as it approached the first moon landing was processed by an IBM System/360, and the same system calculated liftoff data to ensure the astronauts’ safe return to earth. ★System/360 ushered in the era of computer compatibility, and its present-day successor, the zEnterprise* server, has taken that compatibility to new levels. In February, that system—running on POWER7* systems and called ★Watson after IBM’s founder—competed and won against two of the most successful contestants on the “Jeopardy!” TV quiz show. The technology developed for Watson is destined to help professionals in ★healthcare and other industries make critical and timely decisions by delivering knowledge and insight from vast amounts of information. IBM has been a part of missioncritical systems since the term “mission critical” was born. —Tom Rosamilia IBM established the first corporate laboratory dedicated to pure scientific research in 1944. Scientists used machines previously dedicated to accounting to investigate everything from atomic fission to the moon’s orbit. Today, eight IBM labs work with government and university research labs worldwide. That bedrock commitment to research laid the groundwork for a tradition of grand challenges intended to advance the science of computing. In 1997, IBM Research developed ★DEEP BLUE*, the chess-playing system that successfully competed against the reigning world champion. Four years ago, IBM researchers set out to build a computer system to master naturallanguage processing through advances in question-and-answer technology. We have plenty of achievements from the past century to celebrate. But this centennial year isn’t just an occasion to celebrate IBM’s past. We’re looking ahead and engaging with others around the globe to share perspectives and deepen our collective understanding of what people, companies and governments must do to succeed in this globally-integrated, technology-infused world. One hundred years of innovation demonstrate that IBM isn’t only a company; it’s an important institution. Tom Rosamilia, Power and z Systems General Manager Learn more about IBM’s role in the advances marked with a ★ at 54 J U LY/AU G U S T 2 0 11

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - July/August 2011

IBM Systems Magazine, Mainframe Edition - July/August 2011
Table of Contents
Editor’s Desk: Optimistic, for Good Reason
Data Display: Hardware in Three Centuries
Insider: Improving Tools Ultimately Increases Productivity
Focus on Storage: Tivoli NetView for z/OS and OMEGAMON for Mainframe Networks Team Up
Trends: CICS TS V4.2 Provides a Balanced Release for Everyone
Case Study: Primerica Inc. Secures Its Data on a zEnterprise 196
Cover Story: A Smarter Computing-Based Infrastructure Enables a Smarter Planet
Delivering Client Value: IBM VPs Foresee Another Century of Innovation
Icons of Progress: The Making of International Business Machines
Tech Corner: CICS TS V4.2 Addresses Customer Needs in Five Key Areas
Advertisers’ Index
IBM Perspective: 100 Years of Innovation
Reference Point
IBM 100: Profiles of 10 innovative IBMers
2011 Mainframe Buyer's Guide

IBM Systems Magazine, Mainframe Edition - July/August 2011