IBM Systems Magazine, Mainframe Edition - March/April 2011 - 33

By Kathy Konkel Illustration by Oliver Burston

Successful companies fuel business with predictive analytics

I

BM offers strong capabilities in information management, reporting and analysis. A merger with SPSS in 2009 further enables customers to drive competitive action from both structured and unstructured data. SPSS was an early driver of predictive analytics and influenced its emergence on the market; now it’s an established leader in the field. This IBM company’s predictiveanalytics offerings provide organizations a distinct advantage as analytics becomes a mainstay in today’s gridlocked marketplace. The IBM SPSS predictive-analytics software portfolio combines various capabilities that integrate multiple data sources for statistical, mathematical and other algorithmic analyses and predictive modeling—along with an infrastructure that helps organizations effectively deploy predictions. The results are higher-quality decisions, measurably better outcomes and a higher ROI. Business analytics combines the forward-looking capacities of predictive analytics with the data-exploration and reporting capabilities of business-intelligence applications. Because it gives organizations the power to use their rich stores of data in many different ways, business analytics is at the heart of providing business insight; it’s the engine that drives better outcomes.

The Real ROI
Organizations that invest in predictive analytics improve their capability to gain detailed insight into present conditions and to evaluate likely future events and outcomes. They quickly identify ways to improve business performance by cutting costs, minimizing risk and developing successful strategies for increasing revenue. They often outperform their peers. Not surprisingly, the demand for predictive analytics continues to grow. In a 2009 IBM study, 83 percent of CIOs said analytics is a priority. Companies that deploy predictive solutions clearly demonstrate the power of predictive analytics. Ninety-four percent of SPSS customers achieved a positive ROI with an average payback period of 10.7 months, according to a Nucleus Research study. Returns were achieved through reduced costs, increased productivity, increased employee and customer satisfaction, and greater visibility. Flexibility, performance and price were all key factors in SPSS software purchase decisions.

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IBM Systems Magazine, Mainframe Edition - March/April 2011

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - March/April 2011

IBM Systems Magazine, Mainframe Edition - March/April 2011
Table of Contents
Editor's Desk: Predicting a Good Read
Dashboard: Charging Ahead
Data Display: Smarter Cities Large and Small
Think Smarter: Capture Insight From Real-Time Operational Data With Smart Analytics Systems
Insider: Agnostic Development Tools Support Mainframe-Centric Businesses
Trends: DataPower Support for zEnterprise Extends its Multiplatform Capabilities
Case Study: Citigroup tames its backup environment with dedicated mainframes.
Driving Outcomes: Successful companies fuel business with predictive analytics.
Hurdling Barriers to Success: IBM demonstrates Cognos BI on Systems z is less expensive than x86 deployments.
Tips and Techniques: Overcome Eight Key Service-Delivery Challenges and Reduce Costs
Solutions
Advertisers’ Index
Stop Run: Bijan Davari Changed the Computer Chip®
Reference Point
IBM Systems Magazine, Mainframe Edition - March/April 2011 - IBM Systems Magazine, Mainframe Edition - March/April 2011
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Cover2
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 1
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 2
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 3
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Table of Contents
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 5
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 6
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 7
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 8
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 9
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 10
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 11
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Editor's Desk: Predicting a Good Read
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 13
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Dashboard: Charging Ahead
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 15
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Data Display: Smarter Cities Large and Small
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 17
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Think Smarter: Capture Insight From Real-Time Operational Data With Smart Analytics Systems
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 19
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 20
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 21
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Insider: Agnostic Development Tools Support Mainframe-Centric Businesses
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 23
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 24
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 25
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Trends: DataPower Support for zEnterprise Extends its Multiplatform Capabilities
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 27
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Case Study: Citigroup tames its backup environment with dedicated mainframes.
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 29
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 30
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 31
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Driving Outcomes: Successful companies fuel business with predictive analytics.
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 33
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 34
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 35
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Hurdling Barriers to Success: IBM demonstrates Cognos BI on Systems z is less expensive than x86 deployments.
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 37
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 38
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 39
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Tips and Techniques: Overcome Eight Key Service-Delivery Challenges and Reduce Costs
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 41
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 42
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 43
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 44
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Solutions
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 46
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Advertisers’ Index
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Stop Run: Bijan Davari Changed the Computer Chip®
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Cover3
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Cover4
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Reference Point
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