IBM Systems Magazine, Mainframe Edition - March/April 2011 - 20

Think Smarter
IBM’s BPM suite contains a comprehensive set of collaborative, rolebased capabilities that enable clients to model, simulate, execute, rapidly change, monitor and optimize core business processes. Software and services from across IBM create a workload-optimized system, available in three editions: IBM WebSphere* Dynamic Process Edition, IBM WebSphere Lombardi Edition and IBM FileNet* Business Process Manager. “Extending BPM to BI users, companies can make information and insight readily actionable and become a more responsive, flexible organization. In retail, accurately pinpointing the right client enables marketers to create an optimal offer that can be deployed as an online retail campaign in minutes rather than days,” Spang says. Spang outlines some common customer-adoption patterns to that leverage BPM for improved business results: ` Integrate historical and real-time processes `ÁUse data to drive process improvement `ÁLink process execution with financial results for end-to-end optimization `ÁDeliver BI at key decision points within operational processes to improve and automate decision making `ÁRespond more quickly and effectively to changing market conditions `ÁProvide complete business visibility—both insight and action uncovers relationships among identities. It can apply complex event processing to that knowledge to evaluate all of the transactions related to those individuals or businesses. Spang says IBM social-service clients, for example, use it to better understand their citizens and thus offer better services. Retailers use it to identify fraudulent claims.

Develop Insight in Real Time
Performance of these analytics systems is key in two areas. People often think of the warehouse performance and access to data. Indeed, systems must handle the ever-growing volume of information, the number of users and the types of analysis those users are demanding, Spang says. Companies must efficiently deploy and maintain these solutions. Spang said one of his first experiences was with a healthcare insurance provider that complained of performance issues. “I studied up on feeds and speeds of the

Picture Reduced Risk
Companies can also manage and prevent risk using fraud-detection offerings like InfoSphere Identity Insight. Spang explains the technology to analyze information about identities, people or businesses originated in Las Vegas, where casinos used it to screen employees before hiring them. Identity Insight helps companies determine accurate identities and

Innovative Information Analytics

IBM has a long history with analytics. Here are a few of the milestones:

1969
An IBM researcher invents the relational database in a project called System R, which was designed to find answers from data.

2004
IBM creates the unstructured information management architecture, which is today a standard for analyzing unstructured data.

2008
System S, an IBM Research project for analyzing streams of information, is brought to market as InfoSphere* Streams, analyzing data as it flows through the system.

2010
IBM introduces InfoSphere BigInsights, which leverages software from the opensource Apache project Hadoop to gather and analyze the vast amounts of structured and unstructured information available online.

Today’s technology could be considered the third generation of business intelligence, says Bernie Spang, director of strategy and marketing, IBM Database Software and Systems. The first generation was marked by creating data

warehouses to bring data together and run reports for relatively few business leaders. Next, people wanted more information from their data. Online analytics programming enabled business analysts to interact with the data and ask

questions of it, in addition to creating the standard reports. Now is the generation of operational analytics, he explains. Information can be empowering and moves the focus from sense and respond to predict and act.

“You want to enable everyone in your organization, even your partners and customers, to have greater insight involved in every transaction, in every business process, as it’s happening,” Spang adds. —N.B.

20

M A RCH /A PR I L 2 011

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IBM Systems Magazine, Mainframe Edition - March/April 2011

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - March/April 2011

IBM Systems Magazine, Mainframe Edition - March/April 2011
Table of Contents
Editor's Desk: Predicting a Good Read
Dashboard: Charging Ahead
Data Display: Smarter Cities Large and Small
Think Smarter: Capture Insight From Real-Time Operational Data With Smart Analytics Systems
Insider: Agnostic Development Tools Support Mainframe-Centric Businesses
Trends: DataPower Support for zEnterprise Extends its Multiplatform Capabilities
Case Study: Citigroup tames its backup environment with dedicated mainframes.
Driving Outcomes: Successful companies fuel business with predictive analytics.
Hurdling Barriers to Success: IBM demonstrates Cognos BI on Systems z is less expensive than x86 deployments.
Tips and Techniques: Overcome Eight Key Service-Delivery Challenges and Reduce Costs
Solutions
Advertisers’ Index
Stop Run: Bijan Davari Changed the Computer Chip®
Reference Point
IBM Systems Magazine, Mainframe Edition - March/April 2011 - IBM Systems Magazine, Mainframe Edition - March/April 2011
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Cover2
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 1
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 2
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 3
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Table of Contents
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 5
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 6
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 7
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 8
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 9
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 10
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 11
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Editor's Desk: Predicting a Good Read
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 13
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Dashboard: Charging Ahead
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 15
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Data Display: Smarter Cities Large and Small
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 17
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Think Smarter: Capture Insight From Real-Time Operational Data With Smart Analytics Systems
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 19
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 20
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 21
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Insider: Agnostic Development Tools Support Mainframe-Centric Businesses
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 23
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 24
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 25
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Trends: DataPower Support for zEnterprise Extends its Multiplatform Capabilities
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 27
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Case Study: Citigroup tames its backup environment with dedicated mainframes.
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 29
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 30
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 31
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Driving Outcomes: Successful companies fuel business with predictive analytics.
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 33
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 34
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 35
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Hurdling Barriers to Success: IBM demonstrates Cognos BI on Systems z is less expensive than x86 deployments.
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 37
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 38
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 39
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Tips and Techniques: Overcome Eight Key Service-Delivery Challenges and Reduce Costs
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 41
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 42
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 43
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 44
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Solutions
IBM Systems Magazine, Mainframe Edition - March/April 2011 - 46
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Advertisers’ Index
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Stop Run: Bijan Davari Changed the Computer Chip®
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Cover3
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Cover4
IBM Systems Magazine, Mainframe Edition - March/April 2011 - Reference Point
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