IBM Systems Magazine, Mainframe Edition - January/February 2011 - 20

Insider
Insights from the industry

Committing to Green IT
Energy efficiency is more than an optimized server
By Steve Guendert

C

ost containment has become a cold, hard fact of life in IT and data centers of the 21st century. One of the more popular areas of cost

containment over the past couple of years, or at least the one most often talked about, is power savings and energy efficiency, or green technology.

20

JA N UA RY/ FE B RUA RY 2 011

ibmsystemsmag.com/mainframe

ILLUSTRATION BY BRAD YEO COLLECTION

U.S. Public Law 109-431, passed in 2006, was prompted in large part by the growing data-center demand for electricity, rising energy costs, increased environmental awareness, strained electrical infrastructures and density of power usage per square foot. With its passage, the U.S. Environmental Protection Agency (EPA) is required to report to Congress on the state of IT data centers’ energy usage in the United States. There’s a difference between merely reducing energy consumption, and doing so with a focus on simultaneously improving performance and management. All three are synergistic, which means that

a focus on improving performance and management typically leads to more energy efficiency. The nextgeneration data centers will be, as my friend Greg Schulz, founder of the Server and StorageIO Group, calls them, “green and virtual data centers.”

Starting With Hardware
When it was introduced in 2008, the IBM System z10* server offered evolutionary energy efficiency and improved performance. The new IBM zEnterprise* 196 (z196) offers 30 to 60 percent better performance in the same energy envelope as a System z10 mainframe. In today’s

intensely competitive and costconscious business environment, performance, virtualization and energy efficiency are more critical than ever. However, concerns over optimal performance and energy efficiency should go far beyond the hardware and software. Users really need to consider the impact of virtualized and green technology throughout the data center: from servers to software to storage and often-overlooked network and storage network. Similar to the zEnterprise 196, the latest fiber connectivity (FICON)*-switching and data-center networking technologies offer evolutionary energy efficiency,



IBM Systems Magazine, Mainframe Edition - January/February 2011

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - January/February 2011

IBM Systems Magazine, Mainframe Edition - January/February 2011
Table of Contents
On the Web
Editor's Desk: Time is Expensive
Data Display: Utilities, Users and Devices Are Getting Energy Wise Are Getting Energy Wise
Think Smarter: Smart Storage Solutions Let You Have It All
Insider: Energy Efficiency is More Than an Optimized Server
Trends: Case Study Shows IBM’s zEnterprise System Reduces Costs Across the Business
Moving Forward: UniGroup Inc. develops a mainframe-based Web tool to create a more flexible business model.
Tipping the Scale: Labor expenses should influence IT acquisition decisions.
Four-Star Advantage: The Polaris Workshop maps out a custom platform strategy.
Tips and Techniques: Reduce Resource Consumption on DB2 10 for z/OS
Solutions
Advertisers' Index
Stop Run: System/360 Pioneer Fred Brooks Teaches Design That Still Shapes Computing
IBM Systems Magazine, Mainframe Edition - January/February 2011 - IBM Systems Magazine, Mainframe Edition - January/February 2011
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Cover2
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 1
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 2
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 3
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Table of Contents
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 5
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 6
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 7
IBM Systems Magazine, Mainframe Edition - January/February 2011 - On the Web
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 9
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 10
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 11
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Editor's Desk: Time is Expensive
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 13
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Data Display: Utilities, Users and Devices Are Getting Energy Wise Are Getting Energy Wise
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 15
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Think Smarter: Smart Storage Solutions Let You Have It All
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 17
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 18
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 19
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Insider: Energy Efficiency is More Than an Optimized Server
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 21
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 22
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 23
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Trends: Case Study Shows IBM’s zEnterprise System Reduces Costs Across the Business
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 25
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 26
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 27
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Moving Forward: UniGroup Inc. develops a mainframe-based Web tool to create a more flexible business model.
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 29
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 30
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 31
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Tipping the Scale: Labor expenses should influence IT acquisition decisions.
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 33
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 34
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 35
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Four-Star Advantage: The Polaris Workshop maps out a custom platform strategy.
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 37
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 38
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 39
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 40
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 41
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Tips and Techniques: Reduce Resource Consumption on DB2 10 for z/OS
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 43
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 44
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Solutions
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Advertisers' Index
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Stop Run: System/360 Pioneer Fred Brooks Teaches Design That Still Shapes Computing
IBM Systems Magazine, Mainframe Edition - January/February 2011 - 48
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Cover3
IBM Systems Magazine, Mainframe Edition - January/February 2011 - Cover4
IBM Systems Magazine, Mainframe Edition - January/February 2011 - RF1
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