IBM Systems Magazine, Mainframe Edition - November/December 2010 - 8

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IBM Systems Magazine asked its contributors:

If you were stranded on a desert island, PROwhat one thing would you want with you? DUCTION
EDITORIAL
EXECUTIVE PUBLISHER Diane Rowell drowell@us.ibm.com My ThinkPad, of course! (Now that’s an IBM answer for you.) I guess its only use would be as a tabletop on which to crack my coconuts. PUBLISHER Doug Rock drock@msptechmedia.com EXECUTIVE EDITOR Evelyn Hoover ehoover@msptechmedia.com MANAGING My Kindle. EDITOR Natalie Boike nboike@msptechmedia.com COPY EDITORS Caroline Vitse Morgon Mae Schultz MANAGER Jonathan Benson PROJECT MANAGER Kelly Daugherty ASSOCIATE TECHNICAL PRODUCER David Waters

ACCOUNT EXECUTIVE, SOUTHEAST, SOUTHWEST & AUSTRALIA Lisa Kilwein (574) 988-0011 lkilwein@msptechmedia.com SALES AND MARKETING DEVELOPMENT MANAGER Katie Swanson

JUAN GASTELU Manager, Data Center Optimization Marketing IBM Systems and Technology Group SIMON HARES System z Marketing Manager IBM Sales and Distribution BOB HOEY Global Major Markets General Manager JUERGEN HOLTZ Design and Development, Tivoli System Automation Technologies KURT JOHNSON System z Market Management and Marketing Strategy GREG LOTKO Vice president and businessline executive, System z

IBM EDITORIAL BOARD
ERIC BAXLEY Director, System z Software Marketing MARIANNE CARTER Software Product Manager DB2 for z/OS Program Offerings “Wilson.” But seriously, my husband. PAULO CARVAO Vice President, System z Global sales IBM Systems & Technology Group DORIS CONTI System z Strategy Manager PAUL DIMARZIO STG System z Brand, Enterprise Integration Strategy Starbucks, of course!

CIRCULATION
CIRCULATION DIRECTOR Jane Breckinridge CIRCULATION MANAGER Linda Holm CIRCULATION COORDINATOR Carin Russell FULFILLMENT COORDINATOR Rebecca Bogema

My family.

ALLEN MARIN IBM System Storage Enterprise Disk Marketing MARY MOORE STG Business Resilience Offerings DOUG PEARSON Manager, System z Platform Marketing JIM PORELL IBM Distinguished Engineer System z Business Development JACQUI (JAX) SHAWLEY WorldWide Market Manager LMI Program Marketing – System z Software JACK YUAN IMS TM and Connect Development Lead IBM Software Group/ Database Management

ADVERTISING/SALES
ASSOCIATE PUBLISHER Mari Adamson-Bray (612) 336-9241 mbray@msptechmedia.com

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SENIOR ACCOUNT “Field Guide to Edible Wild Plants” MANAGER, NORTHEAST, NORTHWEST & CANADA Kathy Ingulsrud SENIOR WRITER (612) 313-1785 Jim Utsler kingulsrud@msptechmedia.com jutsler@msptechmedia.com TECHNICAL EDITORS Ron Higgin rhiggin@laserboard.com Jim Schesvold jschesvold@mainframehelp.com My wife. But she’s not a thing, is she? ACCOUNT EXECUTIVE, MIDWEST & EUROPE Darryl Rowell (612) 313-1781 drowell@msptechmedia.com

JOE DORIA Director, Global Marketing IBM System z WILLIE FAVERO Senior Certified Consulting IT Software Specialist Data Warehouse for System z Swat Team

PRODUCTION
ART DIRECTOR Jill Adler

A fully loaded yacht with executive staff on hand. Would that be too much to ask for?

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© Copyright 2010 by International Business Machines (IBM) Corporation. This magazine could contain technical inaccuracies or typographical errors. Also, illustrations contained herein may show prototype equipment. Your system configuration may differ slightly. This magazine contains small programs that are furnished by IBM as simple examples to provide an illustration. These examples have not been thoroughly tested under all conditions. IBM, therefore, cannot guarantee or imply reliability, serviceability, or function of these programs. All programs contained herein are provided to you “AS IS.” IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICULAR PURPOSE ARE EXPRESSLY DISCLAIMED. All rights reserved. All customer examples cited represent the results achieved by some customers who used IBM products. Actual environmental costs and performance characterics will vary depending on individual customer configurations and conditions. Information concering non-IBM products was obtained from the products’ suppliers. Questions on their capabilites should be addressed with the suppliers.

All statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only. The articles in this magazine represent the views of the authors and are not necessarily those of IBM. The following are trademarks (marked with an *) of the International Business Machines Corporation in the United States and/or other countries. A complete list of IBM Trademarks is available online (www.ibm.com/legal/copytrade.shtml). AIX DB2 ESCON FICON IBM IBM logo MVS OS/390 POWER S/390 System i System p System Storage System z System z9 System z10 Tivoli TotalStorage VM/ESA VSE/ESA WebSphere System x z/OS z/VM

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Articles appearing in IBM Systems Magazine, Mainframe edition may have been published in previous IBM Systems Magazine editions. Reprints: To order reprints, contact Kelly Carver (612) 336-9280.

IBM Systems Magazine, Mainframe edition (ISSN# 1544-8819) is published bimonthly by MSP TechMedia, 220 South Sixth St., Suite 500, Minneapolis, MN 55402. Publications Agreement No. 40063731, Canadian Return Address, Pitney Bowes, Station A, PO Box 54, Windsor, Ontario Canada N9A 6J5
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IBM Systems Magazine, Mainframe Edition - November/December 2010

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2010

IBM Systems Magazine, Mainframe Edition - November/December 2010
Contents
On the Web
Editor's Desk: Tradition Takes Planning
Dashboard: Walk While You Work
Data Display: All About Spam
Think Smarter: IBM Offers Smarter Systems for Performance and Scalability
Trends: Rosamilia Oversees Both System z and Power Systems Lines as New GM
Break Through Economics: Dr. Howard Rubin Discusses Mainframe Efficiencies and the zEnterprise System
Streamlining Development: IBM Rational on zEnterprise System Utilizes Multiplatform Development Capabilities
Administrator: The zEnterprise System Changes Firewall Requirements
Technical Corner: z/OS Predictive Failure Analysis Make It Easy to Spot and Fix Soft System Failures
Developer: Native XML Support Strengthens DB2 and COBOL Development
Solutions
Advertisers' Index
Stop Run: Former IBMer Jim Bell Finds Inspiration in Music
IBM Systems Magazine, Mainframe Edition - November/December 2010 - IBM Systems Magazine, Mainframe Edition - November/December 2010
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Contents
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 5
IBM Systems Magazine, Mainframe Edition - November/December 2010 - On the Web
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 7
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 8
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 9
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Editor's Desk: Tradition Takes Planning
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 11
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Dashboard: Walk While You Work
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 13
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Data Display: All About Spam
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 15
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Think Smarter: IBM Offers Smarter Systems for Performance and Scalability
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 17
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 18
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Trends: Rosamilia Oversees Both System z and Power Systems Lines as New GM
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 20
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 21
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 22
IBM Systems Magazine, Mainframe Edition - November/December 2010 - zE1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - zE2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 23
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 24
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 25
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Break Through Economics: Dr. Howard Rubin Discusses Mainframe Efficiencies and the zEnterprise System
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 27
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 28
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 29
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 30
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 31
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Streamlining Development: IBM Rational on zEnterprise System Utilizes Multiplatform Development Capabilities
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 33
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 34
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 35
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 36
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Administrator: The zEnterprise System Changes Firewall Requirements
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 38
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 39
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Technical Corner: z/OS Predictive Failure Analysis Make It Easy to Spot and Fix Soft System Failures
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 41
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 42
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 43
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Developer: Native XML Support Strengthens DB2 and COBOL Development
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 45
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Solutions
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Advertisers' Index
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Stop Run: Former IBMer Jim Bell Finds Inspiration in Music
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - RF1
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