IBM Systems Magazine, Mainframe Edition - November/December 2010 - 18

Think Smarter
the same period of time, compared to the performance of a commodity-type virtualization solution. POWER* technology is ideal for today’s business because these smart solutions require the capability to scale, the flexibility to use resources as needed and the capability to manage systems with a high degree of automation. With PowerVM, PowerHA* and Systems Director technologies, IBM Power Systems servers deliver all of these capabilities, Howard says. Additionally, all of the servers from blades to the Power 795 run the same operating systems, IBM software and ISV applications—enabling clients to scale quickly without changing their software stacks. “Our workload-optimizing capabilities mean we gather the data from the Web server, process that transaction and store it in the database and then perform analytics in real time to produce actionable intelligence to benefit the business or client,” Howard explains. For example, a client may start with a four-socket server and, as the workload grows, buy another four-socket machine and couple them to create an eight-way machine—instead of eliminating the four-socket server and buying a more expensive eight-socket server, Sanders says. “This pay-as-you-grow concept is valuable because it gives clients insurance as they increase their workloads,” he says. This technology is in its fifth generation on IBM System x servers. This year, IBM introduced the eX5 product portfolio geared toward enterprise workloads (www.ibm.com/ systems/eX5). System x servers and h Business applications h Web, collaboration and infrastructure “IBM is unique in having a range of solutions clients can leverage to respond to almost any requirement they have,” Howard says. “Other vendors offer one solution to fit all of their needs.” IBM’s workload-optimized approach also considers the software that will be implemented. For example, Howard says when designing POWER7 technology-based systems, IBM worked closely with the software group and ISVs to ensure they’d be able to exploit the new capabilities.

“This pay-as-you-grow concept is valuable because it gives clients insurance as they grow their workloads.”
—Brian Sanders, director of System x marketing, IBM

Scale as You Grow
IBM’s System x (x86) servers offer higher reliability, availability and performance than common distr ibuted-ser ver implementations and are designed for enterprises looking to run business workloads in an x86 environment. “Just about every business has our type of server running in their environment today, whether it be at the edge of the network, in remote locations, in the office environment or in their data center. We’re spread throughout businesses, across the globe,” Sanders says. System x servers focus on the market segment that starts with the smallest use and scales up as business grows. Clients can start small with System x servers and add compute capacity incrementally and without disruption. Patrick Toy, manager, System x marketing, says, “and as your business grows you can expand and scale it as your budget allows.”

blades now offer extended memory, very fast solid-state-drive technology and new management characteristics. “Right now, clients have a phenomenal market basket to choose from,” Sanders says. “I can’t think of a server we haven’t refreshed this year.”

Trust IBM
Even with a fit-for-purpose approach in mind, system selection can be a difficult decision. Executives should partner with IT vendors they can trust, Toy says. “Infrastructure decisions can be very complex and confusing. Teaming with IBM allows the client to leverage our wealth of knowledge and experience to deliver the best fit for each environment.” IBM is uniquely positioned to deliver an end-to-end solution. “When you look at services, software and combine all of that with server and storage capabilities, there’s not another vendor that can bring and end-to-end solution to a client,” Toy says.

Workload-Based Selection
Server selection always goes back to client needs, and which workloads are critical to their business, Sanders says. Some businesses, like investment banks, stockbrokers and financial institutions, rely on instantaneous transactions—which must happen without delay and must be guaranteed. Other companies, like manufacturers, need good inventory control and other unique requirements. IBM systems meet client requirements for all of these workloads and more: h Transaction processing and database management h Analytics

Natalie Boike is managing
editor for IBM Systems Magazine, Mainframe edition.

IBM Systems for a Smarter Planet: http://bit.ly/smartsystems

18

NOVEMBER/DECEMBER 2010

ibmsystemsmag.com/mainframe


http://www.ibm.com/systems/eX5 http://www.ibm.com/systems/eX5 http://www.bit.ly/smartsystems http://www.ibmsystemsmag.com/mainframe

IBM Systems Magazine, Mainframe Edition - November/December 2010

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2010

IBM Systems Magazine, Mainframe Edition - November/December 2010
Contents
On the Web
Editor's Desk: Tradition Takes Planning
Dashboard: Walk While You Work
Data Display: All About Spam
Think Smarter: IBM Offers Smarter Systems for Performance and Scalability
Trends: Rosamilia Oversees Both System z and Power Systems Lines as New GM
Break Through Economics: Dr. Howard Rubin Discusses Mainframe Efficiencies and the zEnterprise System
Streamlining Development: IBM Rational on zEnterprise System Utilizes Multiplatform Development Capabilities
Administrator: The zEnterprise System Changes Firewall Requirements
Technical Corner: z/OS Predictive Failure Analysis Make It Easy to Spot and Fix Soft System Failures
Developer: Native XML Support Strengthens DB2 and COBOL Development
Solutions
Advertisers' Index
Stop Run: Former IBMer Jim Bell Finds Inspiration in Music
IBM Systems Magazine, Mainframe Edition - November/December 2010 - IBM Systems Magazine, Mainframe Edition - November/December 2010
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Contents
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 5
IBM Systems Magazine, Mainframe Edition - November/December 2010 - On the Web
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 7
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 8
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 9
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Editor's Desk: Tradition Takes Planning
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 11
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Dashboard: Walk While You Work
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 13
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Data Display: All About Spam
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 15
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Think Smarter: IBM Offers Smarter Systems for Performance and Scalability
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 17
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 18
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Trends: Rosamilia Oversees Both System z and Power Systems Lines as New GM
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 20
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 21
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 22
IBM Systems Magazine, Mainframe Edition - November/December 2010 - zE1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - zE2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 23
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 24
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 25
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Break Through Economics: Dr. Howard Rubin Discusses Mainframe Efficiencies and the zEnterprise System
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 27
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 28
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 29
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 30
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 31
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Streamlining Development: IBM Rational on zEnterprise System Utilizes Multiplatform Development Capabilities
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 33
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 34
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 35
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 36
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Administrator: The zEnterprise System Changes Firewall Requirements
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 38
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 39
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Technical Corner: z/OS Predictive Failure Analysis Make It Easy to Spot and Fix Soft System Failures
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 41
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 42
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 43
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Developer: Native XML Support Strengthens DB2 and COBOL Development
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 45
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Solutions
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Advertisers' Index
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Stop Run: Former IBMer Jim Bell Finds Inspiration in Music
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - RF1
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