IBM Systems Magazine, Mainframe Edition - November/December 2010 - 17

data they have to deal with but also the transaction rates against that data, says Jeff Howard, director of Power Systems* global marketing. An energy meter that used to provide one data point per month is now providing hundreds of data points from the home or business every 15 minutes. This means scalability—the capability to grow quickly and efficiently without disruption to the business—is now a key requirement. These smart solutions also change performance requirements. Systems must both be able to deal with the sheer capacity and throughput required for handling all of that data on a timely basis, and also analyze and process the data to provide insights. As a result, the energy company can, for example, offer a lower rate to clients who practice energy conservation in peak periods. “Being able to get to that data and gain insight quickly is very important. The additional intelligence can provide competitive advantage,” Howard says.

“Our goal in IBM is to provide the client the best solution for their environment,” Sanders says. “That’s why IBM develops three unique servers and architectures, because one size does not fit all.”

Mixed-Workload Consolidation
The IBM mainframe delivers high reliability, availability and security, says Christian Reilly, worldwide information management initiative leader. He adds it’s ideal for large-scale consolidation of mixed workloads with business-goaloriented workload management and Parallel Sysplex* data sharing. The new zEnterprise* System extends mainframe qualities of service across heterogeneous platforms—making it the best fit for large-scale data and transaction-serving workloads and analytic workloads, requiring integration with transaction processing. “The future of System z* servers gives clients greater freedom to deploy m i s s ion- c r it ic a l het er og ene ou s software solutions on the right technology base,” Reilly says.

Platform Selection
There is no simple answer to how businesses should select a server from the many vendors available. Clients run important applications and workloads on their servers and the choice depends on several factors: the need for integration with existing assets in the environment, desired service levels, performance, required IT skills and more. Selecting a server based on its intended use, also called a fit-for-purpose approach, means clients can get the most from their resources and ultimately improve business results. Brian Sanders, director of System x* marketing, says IBM is in a unique position to deliver the optimal IT solution for performance and scale because it’s been designing, developing and selling servers for decades. “It’s in our DNA to design servers for client needs,” he says. “No matter what size, from smallest to largest, we have a product set that can fulfill their business needs.” IBM offers three unique architectures to better fit the disparate client requirements. Instead of one answer for all business needs, IBM fits the best architecture to meet client challenges. Whether you select a mainframe, a Power Systems solution or a System x solution, IBM products provide flexibility for large-scale, virtualized workloads.

IBM System x + DB2 pureScale
As the costs of energy increase along with requirements for data and analytics, IBM works to meet those needs on top of the performance and scalability today’s businesses demand, says Patrick Toy, manager, System x* marketing. “A lot of development time is spent working to deliver not only cost-effective solutions but also solutions that can answer business questions with analytics and data-warehousing.” For example, DB2* pureScale* helps reduce the risk and cost of business growth by providing unlimited capacity, continuous availability and application transparency. Newly available on System x systems, pureScale delivers some of the industry’s highest levels of database scalability and availability in the market today. —N.B.

The zEnterprise System contains three main components: the zEnterprise 196 (z196) server, the IBM z BladeCenter* Extention (zBX), and the IBM Unified Resource Manager. The z196 replaces the System z10* server and has become the industry’s fastest and most scalable server, capable of scaling to more than 50 billion instructions per second for z/Architecture* applications (http://bit. ly/ibmz196). The zBX is a new System z infrastructure, which can house highperformance optimizers and select IBM POWER7* and System x general-purpose blades. IBM Unified Resource Manager allows the extension of System z governance across the infrastructure. IBM has also announced the IBM Smart Analytics Optimizer, which is expected to deliver up to 100-fold query acceleration on DB2* for z/OS*. The Smart Analytics Optimizer leverages the lower-cost zBX resources that are optimized for vector processing to perform massively parallel query processing of “in-memory” data marts. Clients looking to integrate complex queries (multidimensional and ad hoc) with transaction processing on System z solutions will find the Smart Analytics Optimizer distinct from others on the market and a powerful example of IBM’s fit-for-purpose offerings, Reilly adds.

Levels of Performance, Scalability
The IBM Power Systems line spans from blades to the largest data-center offerings and provides the scale and performance needed for today’s business, Howard says. Solutions range from a one-socket blade starting at less than $4,000, to the new, largest Power* 795, which is a 256-core highend system. IBM gives clients a choice; they can choose the platform right for the amount of data they’re trying to work with as well as the level of performance they need, Howard says. It also means, in the case of a Power server with PowerVM* for example, clients can run multiple workloads and dynamically balance resources across workloads. If they need fast real-time access, they can do that. If, during the middle of the night, they want to run batch processing of large amounts of data, with Power Systems servers they can gain access to the entire machine and complete more of those jobs in

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IBM Systems Magazine, Mainframe Edition - November/December 2010

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe Edition - November/December 2010

IBM Systems Magazine, Mainframe Edition - November/December 2010
Contents
On the Web
Editor's Desk: Tradition Takes Planning
Dashboard: Walk While You Work
Data Display: All About Spam
Think Smarter: IBM Offers Smarter Systems for Performance and Scalability
Trends: Rosamilia Oversees Both System z and Power Systems Lines as New GM
Break Through Economics: Dr. Howard Rubin Discusses Mainframe Efficiencies and the zEnterprise System
Streamlining Development: IBM Rational on zEnterprise System Utilizes Multiplatform Development Capabilities
Administrator: The zEnterprise System Changes Firewall Requirements
Technical Corner: z/OS Predictive Failure Analysis Make It Easy to Spot and Fix Soft System Failures
Developer: Native XML Support Strengthens DB2 and COBOL Development
Solutions
Advertisers' Index
Stop Run: Former IBMer Jim Bell Finds Inspiration in Music
IBM Systems Magazine, Mainframe Edition - November/December 2010 - IBM Systems Magazine, Mainframe Edition - November/December 2010
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Contents
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 5
IBM Systems Magazine, Mainframe Edition - November/December 2010 - On the Web
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 7
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 8
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 9
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Editor's Desk: Tradition Takes Planning
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 11
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Dashboard: Walk While You Work
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 13
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Data Display: All About Spam
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 15
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Think Smarter: IBM Offers Smarter Systems for Performance and Scalability
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - BMC4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 17
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 18
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Trends: Rosamilia Oversees Both System z and Power Systems Lines as New GM
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 20
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 21
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 22
IBM Systems Magazine, Mainframe Edition - November/December 2010 - zE1
IBM Systems Magazine, Mainframe Edition - November/December 2010 - zE2
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 23
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 24
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 25
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Break Through Economics: Dr. Howard Rubin Discusses Mainframe Efficiencies and the zEnterprise System
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 27
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 28
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 29
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 30
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 31
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Streamlining Development: IBM Rational on zEnterprise System Utilizes Multiplatform Development Capabilities
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 33
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 34
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 35
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 36
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Administrator: The zEnterprise System Changes Firewall Requirements
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 38
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 39
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Technical Corner: z/OS Predictive Failure Analysis Make It Easy to Spot and Fix Soft System Failures
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 41
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 42
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 43
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Developer: Native XML Support Strengthens DB2 and COBOL Development
IBM Systems Magazine, Mainframe Edition - November/December 2010 - 45
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Solutions
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Advertisers' Index
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Stop Run: Former IBMer Jim Bell Finds Inspiration in Music
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover3
IBM Systems Magazine, Mainframe Edition - November/December 2010 - Cover4
IBM Systems Magazine, Mainframe Edition - November/December 2010 - RF1
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