IBM Systems Magazine, Mainframe - September/October 2010 - 18

Think Smarter
System x* ser vers combine x86-industry standards with IBM innovation for increased efficiency, performance and ease of use. System z* servers remain the fastest and most scalable enterprise systems, while delivering availability, security and manageability—ideal for cloud solutions. Some of IBM’s workload-optimized systems are also packaged for specific business needs. These solut ions are desig ned to help improve ROI and balance increased performance with your bottom line. For example, the IBM pureScale* Application System is built from the silicon up to maintain high security and integrity and scale for today’s high-demand online transaction processing environments.

decisions in a meaningful time frame, or in real time. “You pick the industry and this idea of being able to perform in a time frame that matters is pretty important,” McCaffrey says. Successful analytics systems balance these needs by building on a solid hardware foundation with tightly integrated data warehouse, business intelligence, data mining, text analysis and cubing capabilities. One such system, IBM’s Smart Analytics System, is a family of offerings that spans multiple hardware platforms and architectures, designed to offer everything you need for business analytics in an integrated, packaged solution.

Beyond Consolidation
eter McCaffrey, director of marketing, IBM Systems and Technology Group, says many clients get started in virtualization with the goal of consolidating servers and reducing capital expenses, but that’s “only the tip of the iceberg in terms of the potential value of virtualization.” Customers who virtualize across their infrastructure—servers, storage and networking—gain flexibility. He explains that unvirtualized applications tend to be bound to a physical set of storage, servers and network devices. Customers who virtualize everything can move those applications, take advantage of different resource pools and be more responsive to spikes in demand. IBM can help virutalize all of the elements in the infrastructure and then seamlessly manage applications across that infrastructure. “That’s what separates us from the other players out there,” McCaffrey says. ·5!)!

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While real-time analytics can drive business decisions, it means nothing if the supporting infrastructure can’t quickly adapt to these changing business needs, whether it be a peak or a lull in demand. Virtualization creates greater efficiency of the underlying infrastructure. McCaffrey says coupling virtualization with the capability to seamlessly manage across that environment yields flexibility and speed. “With the right management, I can now quickly deploy virtualized resources. I can drive to higher levels of standardization. And I can quickly provision and load the right software stacks that can

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In a recent IBM study of CIOs, business analytics was a top priority in enabling organizations to different iate t hemselves f rom t heir competitors. However, one-half of business leaders reported they don’t have sufficient access to information in the time necessary to effectively do their jobs. Not only must smarter systems be easy to manage and scale, they also need to perform quickly. With the vast amount of information available, executives need to make

be ready to use in seconds as opposed to days or weeks.” IBM has been a leader in virtualization for decades. For more on IBM’s virtualization offerings, see “Beyond Consolidation,” above.

A Workload-Optimized Approach
“The increasing focus on workloadoptimized systems by both IT vendors and their customers is entirely practical and eminently sensible,” says Charles King of Pund-IT Inc. “Such solutions can deliver higher performance, lower setup and management expenses, better ROI and TCO, and improved customer satisfaction.” While it may seem simple to provide a system optimized for a specific business application, it requires significant integration to keep up with the demands placed on today’s infrastructure. IBM combines technical and strategic skills from years of experience with its highly integrated and tuned hardware and software offerings to create truly workload-optimized systems. “One of the reasons we don’t believe a one-size-fits-all approach to systems design makes sense is because different applications have different security, performance and availability requirements,” says Peter McCaffrey, director of marketing, IBM Systems and Technology Group. “Often it’s more efficient and effective to optimize systems to address the specific needs of an application.” For more on IBM’s workload-optimized approach, read next month’s 0)4Ã:`Z[LTZà 4HNHaPULÃ7V^LYÃ:`Z[LTZÃLKP[PVU. Ãö5!)!

18

SEPTEMBER /OCTOBER 2010

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IBM Systems Magazine, Mainframe - September/October 2010

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - September/October 2010

IBM Systems Magazine, Mainframe - September/October 2010
Contents
Editor's Desk:  Not So Secret Sauce
Dashboard:  Find an Extra Day
Think Smarter:  Competing Takes Equal Parts Growth and Restraint
Data Display:  Privacy:  Who Do You Trust?
Insider:  Untangling the Web of Processes and Technology
Trends:  System z as the Hub of a Workload-Optimized, Business Analytics Systems
Case Study: A Merger Made Easy" EmblemHealth Saves Money By Easing into an In-Sourced Computing Model
Expanding Beyond Borders:  IBM zEnterprise Systems Announcement Delivers a New Dimension in Computing.
Reducing Complexity:  The Next-Generation System z Server Is More Than Just a Fast, Scalable Solution
Focus on Storage:  IBM Tivoli Key Lifecycle Manager Solves Security Problems and Meets New Standards
Administrator:  z/OS Management Facility V1.12 Includes New Workload-Management and Resource-Monitoring Functionality
Developer: pureXML Extends Availability and Scalability to DB2 for z/OS
Solutions
Advertisers' Index
Stop Run:  IBM Cooling Expert Roger Schmidt Says the Positioning of Machines Matters
2011 Mainframe Buyer's Guide
IBM Systems Magazine, Mainframe - September/October 2010 - IBM Systems Magazine, Mainframe - September/October 2010
IBM Systems Magazine, Mainframe - September/October 2010 - Cover2
IBM Systems Magazine, Mainframe - September/October 2010 - 1
IBM Systems Magazine, Mainframe - September/October 2010 - Contents
IBM Systems Magazine, Mainframe - September/October 2010 - 3
IBM Systems Magazine, Mainframe - September/October 2010 - 4
IBM Systems Magazine, Mainframe - September/October 2010 - 5
IBM Systems Magazine, Mainframe - September/October 2010 - 6
IBM Systems Magazine, Mainframe - September/October 2010 - 7
IBM Systems Magazine, Mainframe - September/October 2010 - 8
IBM Systems Magazine, Mainframe - September/October 2010 - 9
IBM Systems Magazine, Mainframe - September/October 2010 - Editor's Desk:  Not So Secret Sauce
IBM Systems Magazine, Mainframe - September/October 2010 - 11
IBM Systems Magazine, Mainframe - September/October 2010 - Dashboard:  Find an Extra Day
IBM Systems Magazine, Mainframe - September/October 2010 - 13
IBM Systems Magazine, Mainframe - September/October 2010 - 14
IBM Systems Magazine, Mainframe - September/October 2010 - 15
IBM Systems Magazine, Mainframe - September/October 2010 - Think Smarter:  Competing Takes Equal Parts Growth and Restraint
IBM Systems Magazine, Mainframe - September/October 2010 - 17
IBM Systems Magazine, Mainframe - September/October 2010 - 18
IBM Systems Magazine, Mainframe - September/October 2010 - 19
IBM Systems Magazine, Mainframe - September/October 2010 - Data Display:  Privacy:  Who Do You Trust?
IBM Systems Magazine, Mainframe - September/October 2010 - 21
IBM Systems Magazine, Mainframe - September/October 2010 - Insider:  Untangling the Web of Processes and Technology
IBM Systems Magazine, Mainframe - September/October 2010 - 22A
IBM Systems Magazine, Mainframe - September/October 2010 - 22B
IBM Systems Magazine, Mainframe - September/October 2010 - 23
IBM Systems Magazine, Mainframe - September/October 2010 - 24
IBM Systems Magazine, Mainframe - September/October 2010 - 25
IBM Systems Magazine, Mainframe - September/October 2010 - Trends:  System z as the Hub of a Workload-Optimized, Business Analytics Systems
IBM Systems Magazine, Mainframe - September/October 2010 - 27
IBM Systems Magazine, Mainframe - September/October 2010 - 28
IBM Systems Magazine, Mainframe - September/October 2010 - 29
IBM Systems Magazine, Mainframe - September/October 2010 - Case Study: A Merger Made Easy" EmblemHealth Saves Money By Easing into an In-Sourced Computing Model
IBM Systems Magazine, Mainframe - September/October 2010 - 31
IBM Systems Magazine, Mainframe - September/October 2010 - 32
IBM Systems Magazine, Mainframe - September/October 2010 - 33
IBM Systems Magazine, Mainframe - September/October 2010 - Expanding Beyond Borders:  IBM zEnterprise Systems Announcement Delivers a New Dimension in Computing.
IBM Systems Magazine, Mainframe - September/October 2010 - 35
IBM Systems Magazine, Mainframe - September/October 2010 - 36
IBM Systems Magazine, Mainframe - September/October 2010 - 37
IBM Systems Magazine, Mainframe - September/October 2010 - Reducing Complexity:  The Next-Generation System z Server Is More Than Just a Fast, Scalable Solution
IBM Systems Magazine, Mainframe - September/October 2010 - 39
IBM Systems Magazine, Mainframe - September/October 2010 - 40
IBM Systems Magazine, Mainframe - September/October 2010 - 41
IBM Systems Magazine, Mainframe - September/October 2010 - Focus on Storage:  IBM Tivoli Key Lifecycle Manager Solves Security Problems and Meets New Standards
IBM Systems Magazine, Mainframe - September/October 2010 - 43
IBM Systems Magazine, Mainframe - September/October 2010 - 44
IBM Systems Magazine, Mainframe - September/October 2010 - 45
IBM Systems Magazine, Mainframe - September/October 2010 - Administrator:  z/OS Management Facility V1.12 Includes New Workload-Management and Resource-Monitoring Functionality
IBM Systems Magazine, Mainframe - September/October 2010 - 47
IBM Systems Magazine, Mainframe - September/October 2010 - 48
IBM Systems Magazine, Mainframe - September/October 2010 - 49
IBM Systems Magazine, Mainframe - September/October 2010 - Developer: pureXML Extends Availability and Scalability to DB2 for z/OS
IBM Systems Magazine, Mainframe - September/October 2010 - 51
IBM Systems Magazine, Mainframe - September/October 2010 - 52
IBM Systems Magazine, Mainframe - September/October 2010 - 53
IBM Systems Magazine, Mainframe - September/October 2010 - Solutions
IBM Systems Magazine, Mainframe - September/October 2010 - Advertisers' Index
IBM Systems Magazine, Mainframe - September/October 2010 - Stop Run:  IBM Cooling Expert Roger Schmidt Says the Positioning of Machines Matters
IBM Systems Magazine, Mainframe - September/October 2010 - Cover3
IBM Systems Magazine, Mainframe - September/October 2010 - Cover4
IBM Systems Magazine, Mainframe - September/October 2010 - 2011 Mainframe Buyer's Guide
IBM Systems Magazine, Mainframe - September/October 2010 - BG-2
IBM Systems Magazine, Mainframe - September/October 2010 - BG-3
IBM Systems Magazine, Mainframe - September/October 2010 - BG-4
IBM Systems Magazine, Mainframe - September/October 2010 - BG-5
IBM Systems Magazine, Mainframe - September/October 2010 - FBG-6
IBM Systems Magazine, Mainframe - September/October 2010 - BG-7
IBM Systems Magazine, Mainframe - September/October 2010 - BG-8
IBM Systems Magazine, Mainframe - September/October 2010 - BG-9
IBM Systems Magazine, Mainframe - September/October 2010 - BG-10
IBM Systems Magazine, Mainframe - September/October 2010 - BG-11
IBM Systems Magazine, Mainframe - September/October 2010 - BG-12
IBM Systems Magazine, Mainframe - September/October 2010 - BG-13
IBM Systems Magazine, Mainframe - September/October 2010 - BG-14
IBM Systems Magazine, Mainframe - September/October 2010 - BG-15
IBM Systems Magazine, Mainframe - September/October 2010 - BG-16
IBM Systems Magazine, Mainframe - September/October 2010 - BG-17
IBM Systems Magazine, Mainframe - September/October 2010 - BG-18
IBM Systems Magazine, Mainframe - September/October 2010 - BG-19
IBM Systems Magazine, Mainframe - September/October 2010 - BG-20
IBM Systems Magazine, Mainframe - September/October 2010 - BG-21
IBM Systems Magazine, Mainframe - September/October 2010 - BG-22
IBM Systems Magazine, Mainframe - September/October 2010 - BG-23
IBM Systems Magazine, Mainframe - September/October 2010 - BG-24
IBM Systems Magazine, Mainframe - September/October 2010 - BG-25
IBM Systems Magazine, Mainframe - September/October 2010 - BG-26
IBM Systems Magazine, Mainframe - September/October 2010 - BG-27
IBM Systems Magazine, Mainframe - September/October 2010 - BG-28
IBM Systems Magazine, Mainframe - September/October 2010 - BG-29
IBM Systems Magazine, Mainframe - September/October 2010 - BG-30
IBM Systems Magazine, Mainframe - September/October 2010 - BG-31
IBM Systems Magazine, Mainframe - September/October 2010 - BG-32
IBM Systems Magazine, Mainframe - September/October 2010 - 95
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