IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 48

Stop Run An eclectic take on the mainframe world Collective Wisdom IBM J ams t ap into t he power o f t he cr owd BY SHIRLEY S. SAVAGE C ollectively solving problems in groups is a technique as old as civilization. The practice endures because it’s effective. Businesses have long used brainstorming sessions to generate new ideas and products. Those sessions are usually limited to those working on a project. What if a business sought input from everyone in the company and its customers? That’s the essence of IBM Jams (www.collaborationjam.com). Jams share some characteristics with the 21st-century technique k nown as crowdsourcing. Crowdsourcing is traditionally defined as “a way to reach out online to a broad group of people to help solve a problem,” says Liam Cleaver, program director, IBM’s Jam Program Office. “With the Jams, we go out across a whole enterprise or industry. It’s a defined population helping to solve a business problem.” Beginning in 2001, IBM’s online Jams typically last 72 consecutive hours with participants sharing ideas about solving a stated business problem. “Jams are a business tool,” says Kristine Lawas, sen ior ma nager, I BM Ja m event s / solutions. “They’re not a free-for-all, social-networking experience.” The structure of Jams is designed to encourage everyone invited to participate, eliminating hierarchy. “The user experience of the Jam is designed so everyone has equal voice,” Lawas says. “It flips the company on the side. When that happens, people are more likely to join in and not worry about the hierarchy.” In this situation, “You can have constructive dialogue up and down the management chain,” Cleaver says. “But it’s also a risk. What if you don’t like what you hear?” Disagreements happen. Because the Jam isn’t anonymous people are “more likely to explain their reasoning instead of lobbing anything over the wall,” Cleaver says. Jams use facilitators and other tools to keep dialogue focused. Held last October, IBM’s Innovation Jam 2008 (www.ibm. com/ibm/jam) sought input on how to build the enterprise of the future. It was open to all IBMers and thousands of IBM customers. Statistics revealed an engaged community. Jammers checked in eight times and spent an average of two hours in the J U LY/A UGUS T 20 09 Shirley S. Savage, a Maine-based freelance writer, is the author of several management reports on technology and energy topics. Shirley can be reached at srsavage@suscom-maine.net. 48 ibms ystemsmag .com/mai nframe ILLUS TRATION C OURTESY OF SH U T TERSTOCK. COM Jam. Three main conclusions were identified: The enterprise of the future must embrace transparency, efficiency must be increased across the enterprise and corporate stewardship must be added as a core function. It’s not just the business community that benefits from Jams. In April, IBM sponsored the IBM Smarter Planet University Jam, an event using IBM’s recently launched “mini” Jam application. The mini Jam is meant for much smaller audiences and for projects needing a speedier launch date. Targeted at faculty and students from more than 200 colleges worldwide (www.ibm.com/jct01005c/university/ scholars/smartplanet_ jam), the IBM Smarter Planet University Jam focused on “ways in which technology can be used to create a smarter planet,” says Lawas. IBM’s Jam Program Office, a team of four—Cleaver, Lawas and senior software engineers Rich Nesbitt and Kevin Vaughan—continues to evolve the Jam experience and UI, recognizing each event must appeal to Web novices as well as power users. The latest Jam incorporated a well-received online chat feature, where participants could join a scheduled synchronous chat with subject-matter experts for an intimate dive into a topic. Online participation ends after 72 hours, but volunteer subjectmatter experts from within the organization analyze the ideas and solutions generated by the Jam for weeks or even months afterward. This diagnostic work can teach a business much about its organization. Tapping into collective wisdom is a catalyst for change in the culture, the organization’s direction and the way collaboration is performed and valued. Unleashing the passion people feel about work and contributing to make a difference helps businesses discover what’s possible—and then make it happen.

IBM Systems Magazine, Mainframe digital edition - July/August 2009

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe digital edition - July/August 2009

IBM Systems Magazine, Mainframe digital edition - May/June 2009
Table of Contents
Editor’s Desk: Cooking Up a Data Solution
Trends: IBM’s Scorpion Team Provides an Updated Method for Analyzing and Optimizing IT Infrastructures
Focus on Storage: Tivoli Storage Manager 6 Accommodates Surging Data
Case Study: Insurance Company Swiss Mobiliar Uses BMC Software’s APPTUNE to Ensure its Applications Perform Well
Cover Story: An Integrated Data-Management Approach Supports Data Throughout its Lifecycle
Feature: InfoSphere Warehouse Expands Data-Warehouse Tooling to the System z for Operational BI Functionality
Technical Corner: Planning for a z/OS V1.9 Migration
Product News
Advertiser’s Index
Stop Run: IBM Jams Tap Into the Power of the Crowd
Reference Point
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - IBM Systems Magazine, Mainframe digital edition - May/June 2009
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Cover2
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 1
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Table of Contents
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 3
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 4
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 5
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 6
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 7
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Editor’s Desk: Cooking Up a Data Solution
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 9
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Trends: IBM’s Scorpion Team Provides an Updated Method for Analyzing and Optimizing IT Infrastructures
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 11
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 12
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 13
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 14
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 15
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 16
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 17
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Focus on Storage: Tivoli Storage Manager 6 Accommodates Surging Data
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 19
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 20
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 20a
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 20b
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 20c
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 20d
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 21
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Case Study: Insurance Company Swiss Mobiliar Uses BMC Software’s APPTUNE to Ensure its Applications Perform Well
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 23
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 24
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 25
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 26
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 27
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Cover Story: An Integrated Data-Management Approach Supports Data Throughout its Lifecycle
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 29
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 30
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 31
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 32
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 33
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 34
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 35
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Feature: InfoSphere Warehouse Expands Data-Warehouse Tooling to the System z for Operational BI Functionality
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 37
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 38
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 39
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 40
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 41
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Technical Corner: Planning for a z/OS V1.9 Migration
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 43
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 44
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - 45
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Product News
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Advertiser’s Index
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Stop Run: IBM Jams Tap Into the Power of the Crowd
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Cover3
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Cover4
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - Reference Point
IBM Systems Magazine, Mainframe digital edition - July/August 2009 - RF2
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