IBM Systems Magazine, Mainframe - Big Data - May/June 2014 - (Page BD3)

EDITOR'S DESK.........................................................3 MSP TechMedia 220 S. 6th St., Suite 500, Minneapolis, MN 55402 (612) 339-7571 Direct editorial inquiries to ibmsystemsmag.editor@msptechmedia.com CIRCULATION MANAGER Linda Holm EXECUTIVE PUBLISHER Diane Rowell CIRCULATION COORDINATOR Carin Russell PUBLISHER Doug Rock FULFILLMENT COORDINATOR Carrie Schulze EXECUTIVE EDITOR Evelyn Hoover FEATURE Accelerating Insights .......................................12 How the mainframe is helping clients get fresh insights from real-time data ADVERTISING/SALES COPY EDITOR Lisa Stefan ASSOCIATE PUBLISHER Mari Adamson-Bray PRODUCTION ART DIRECTOR David Sather PRODUCTION MANAGER Jonathan Benson EDITOR'S DESK ASSOCIATE SALES MANAGER, SOUTHEAST, SOUTHWEST AND ASIA PACIFIC Lisa Kilwein INTERN Holly Eamon Special Report Explores Big Data Analytics ACCOUNT EXECUTIVE, NORTHEAST, NORTHWEST & CANADA Kathy Ingulsrud PROJECT MANAGER Elizabeth Reddall ACCOUNT EXECUTIVE, MIDWEST & EUROPE Darryl Rowell CIRCULATION SALES AND MARKETING DEVELOPMENT MANAGER Elizabeth Sutliff CIRCULATION DIRECTOR Bea Jaeger © Copyright 2014 by International Business Machines (IBM) Corporation. This magazine could contain technical inaccuracies or typographical errors. Also, illustrations contained herein may show prototype equipment. Your system configuration may differ slightly. This magazine contains small programs that are furnished by IBM as simple examples to provide an illustration. These examples have not been thoroughly tested under all conditions. IBM, therefore, cannot guarantee or imply reliability, serviceability, or function of these programs. All programs contained herein are provided to you "AS IS." IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICULAR PURPOSE ARE EXPRESSLY DISCLAIMED. IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with an asterisk (*), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" (www.ibm.com/legal/copytrade.shtml). BladeCenter CICS Cognos DB2 IBM Big Data's Competitive Advantage...................4 Survey results illustrate the impact of big data MAINFRAME EDITION EDITORIAL COVER STORY IBM logo IMS MVS Netezza POWER SPSS System Storage System x System z Tivoli z/OS z/VM zEnterprise The following (marked with an *) are trademarks or registered trademarks of other companies: Intel, Itanium and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Linear Tape-Open, LTO and Ultrium are trademarks of HP, IBM Corp. and Quantum in the U.S. and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows and Windows NT are trademarks of Microsoft Corporation in the United States, other countries, or both. UNIX is a registered trademark of The Open Group in the United States and other countries. Other product and service names might be trademarks of IBM or other companies. All customer examples cited represent the results achieved by some customers who use IBM products. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions. Information concerning non-IBM products was obtained from the products' suppliers. Questions on their capabilities should be addressed with the suppliers. All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only. The articles in this magazine represent the views of the authors and are not necessarily those of IBM. A s publishers of IBM Systems Magazine, we monitor industry trends such as mobile and business intelligence. When we see growing interest among our readers in a particular facet of IT, we often survey our readers via email to find out their organizations' adoption rates, business drivers and challenges. Such is the case with big data analytics, which exploded over the past few years. To get a more complete picture of big data analytics use among System z* customers, we partnered with SHARE to survey its membership. This effort, supported by IBM, yielded a 30-question survey with more than 1,900 responses. The response rate overall was more than 8 percent. The findings, detailed in this special report, were enlightening and paint a good picture of where mainframe customers are in regard to big data analytics initiatives. According to the results, some 47 percent of respondents have big data initiatives in place (see "Big Data's Competitive Advantage," page 4). Another 25 percent are considering big data implementations. Big data initiatives are largely driven by a need to gain customer and market analysis. Customer service was another need fueling big data implementations. The results we found are consistent with what's happening in the market, according to Joe Clabby, president, Clabby Analytics. To get a better handle on how the mainframe is helping clients gain insights from their data, we also interviewed Paul DiMarzio, zEnterprise* Big Data and Analytics offering manager. His enlightening Q&A begins on page 12. Big data analytics is a trend that's not going away. This special report is designed to show a snapshot of mainframe clients' use of big data. If you have any comments or feedback, please let me know. Reprints: To order reprints, contact Kelly Carver at (612) 336-9280 or kcarver@mspcommunications.com. IBM Systems Magazine, Mainframe edition (ISSN# 1074-7052) is published monthly by MSP TechMedia, 220 S. 6th St., Suite 500, Minneapolis, MN 55402. Publications Agreement No. 40063731, Canadian Return Address, Pitney Bowes, Station A, PO Box 54, Windsor, Ontario Canada N9A 6J5 ibmsystemsmagsubscribe@msptechmedia.com. Printed in the U.S.A. Evelyn Hoover IBM Systems Magazine Executive Editor Special Report MAY/JUNE 2014 // 3 http://www.ibm.com http://www.ibm.com/legal/copytrade.shtml

Table of Contents for the Digital Edition of IBM Systems Magazine, Mainframe - Big Data - May/June 2014

Table of Contents
Editor's Desk
Cover Story: Big Data’s Competitive Advantage: Survey results illustrate the impact of big data
Feature: Accelerating Insights: How the mainframe is helping clients get fresh insights from real-time data

IBM Systems Magazine, Mainframe - Big Data - May/June 2014

http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20191112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/relevantz_20190102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2019mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20190102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20181112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20180102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/2018mfse
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20171112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_sesupp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20170102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_linuxsupp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20161112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/MainframeSecurity
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20160102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20151112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150910_se
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150910
http://www.ibmsystemsmagmainframedigital.com/MFSkills
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150506_supp
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20150102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20141112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_gt_201405
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/BigData
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20140102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20131112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130910_v2
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20130102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20121112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/buyersguide2013
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20120102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/ibmsystems_mainframe_2012bg
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20111112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20110102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20101112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100910_bg
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100506
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100304
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20100102
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20091112
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090910
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090708
http://www.ibmsystemsmagmainframedigital.com/nxtbooks/ibmsystemsmag/mainframe_20090506
http://www.nxtbook.com/nxtbooks/ibmsystemsmag/mainframe_20090304
http://www.nxtbook.com/nxtbooks/mspcomm/ibmsystems_mainframe_200901
http://www.nxtbookMEDIA.com